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My journey to sell coffee trough list building

Discussion in 'My Journey Discussions' started by WinBoot, Oct 17, 2013.

  1. WinBoot

    WinBoot Registered Member

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    Hey guys!

    I have been on these forums for quite some while now and for me it is time to start taking action. I decided to start this thread to keep me motivated and maybe to get some good tips/suggestions :p

    I have a small coffee roasting business and my plan is to start building an e-mail list, send out one e-mail each week and continuously promote my products. The e-mails are coffee recipes, so high-quality and personal written content.

    I am going to send traffic to our landing page with media buying, adwords and facebook. Tonight i have just started bidding on facebook and i am doing so using conversion tracking. Also prosper202 is setup to track everything.

    I will do my very best to continuously update this thread with the latest stats. :cool:
     
  2. BigMammoth

    BigMammoth Registered Member

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    Sounds good! Wishing you the very best of luck.
     
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  3. WinBoot

    WinBoot Registered Member

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    What's done is:
    - Coded entire e-mail template
    - First recipe written
    - Wrote a stand-alone HTML landing page with tracking setup

    It took me two days to write everything from scratch, now i have just started some ads on facebook. They are targeted by region and not by interest. Also i have a few of them running to check out which ones have better cost per opt-in.

    I will test different landing pages in the future also as well as try different traffic sources. Hoping for some good conversion from FB at the moment :)
     
  4. imktng

    imktng Junior Member

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    Good luck with this mate! :)
     
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  5. sparky444

    sparky444 Newbie

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    I love coffee! The very best of luck on your endeavour.
     
  6. PrinceVisi

    PrinceVisi Elite Member

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    Strange New IDEA :)

    Good Luck!
     
  7. WinBoot

    WinBoot Registered Member

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    Well it's strange but it's what i'm selling so there's no other option :)

    Subscribers:
    Currently i'm at 19 subscribers. 15 yesterday and today 4. Still having some trouble tracking the conversion rates but i'll get it fixed soon.

    Traffic:
    At the moment it's mostly payed, spent around 10 EUR. Also changed my signature on some niche related forums as well as setting up a popup on my website to subscribe. I think SEO could be interesting to rank the subscription page but i don't have to much experience here.

    Plan:
    My plan is to e-mail them a recipe on autoresponder every week. After 3-4 weeks i will send them a 50% one-time-only offer for my coffee.

    If someone has tips, they will be greatly appreciated! :eek:
     
  8. dulkemot

    dulkemot Junior Member

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    the most user use list building for make money online nice
    but you have amazing idea..
    thumb up (y)
     
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  9. Alpha.

    Alpha. Power Member

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    Nice, I like the idea but I think you'd probably have more success if you blog instead of using a static website.

    Release a new coffee recipe every few days and encourage people to join your email list to never miss out and receive "secret" recipes (blabla).
     
  10. WinBoot

    WinBoot Registered Member

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    Well i do have a blog, i used it a few years back and it's still linked in my main site. I have been thinking about starting again to gain more traffic. The thing is when i tried it last time i didn't really get to much extra traffic.
     
  11. Alpha.

    Alpha. Power Member

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    Blog & FB page showing the newest updates to your blog + driving traffic through FB groups is the easiest way to go.

    Use infographics to show why people need coffee for example!
     
  12. WinBoot

    WinBoot Registered Member

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    I will definitely look into it again, what do you mean by "driving traffic through FB groups"? Could you explain me a little on that? :)
     
  13. Alpha.

    Alpha. Power Member

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    Well, you can easily drive traffic towards your blog by making a Facebook page for your blog and using the standard methods of pushing people towards it. (find groups/pages in your niche and just comment on posts for example) And when you add a new coffee recipe to your blog each day you post a status update on your Facebook page! Pretty simple really.
     
  14. ipodtouchhackerisher

    ipodtouchhackerisher Senior Member

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    Something different! Wishing you the best!
     
  15. 102beano

    102beano Newbie

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    I used to own a coffee farm in Costa Rica and still keep up. Guess, technically I still do.
    If you want to build a following, the first thing you need is a USP, a unique selling proposition, i.e., what makes your coffee different than anyone else's?... then you can build on that. Is it the process... the location... the roaster, what is it that makes your coffee stand out.
    Then, ( and I will get in trouble here probably ) buy a good email list. Write a good sales letter which contains a way to collect the email ( probalby with a squeeze page ) . Then set up your autoresponder... make each letter short, personal and try to bond with each person. then make sure that you are selling each time.
    Keep filling your website with new content, that will make people look forward to hearing from you.
    Most importantly though, get a good USP.
    good luck... send your website URL if you can.
     
  16. WinBoot

    WinBoot Registered Member

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    Thanks for your interesting reply! The USP is actually really hard in our business, so many competitors... We are selling light roasted coffee.

    So i think i'm doing this the right way, making your list, set up an AR with personal text, once in a while send them an offer.

    Current situation
    Subscribers:
    38 Total, i sent a mailing to an old list i had wether they would like to opt-in.

    Traffic:
    - Blog: Added a lightbox pop-up form that activates after 2 sec and then dissapears for 60 days. I am A/B testing two sign-up forms, one currently at 16.2% opt-in rate and the other 11.1%. Only had 70 views yet so i will need alot more.
    - FB Ads: Average CTR 0.05%, i don't know wether this is good, bad or can be better. Subscription rate is alot lower.
    - SEO: Still waiting for some directory submissions to kick in

    Plan:
    I have setup a remarketing list to include all people who have visited my opt-in page but didn't subscribe. I am planning on advertising banners to them after 2 days trying to promote my coffee directly or get them to subscribe.

    What do you think would be best? I know they are interested in coffee in general since they visited the page, but i have had bad conversion rates from regular PPC.
     
  17. 102beano

    102beano Newbie

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    I firmly believe that the only way you are going to be successful selling your coffee is if you figure out a good USP. Even if it is a different way of roasting, or a different way that people pick the beans, etc... something has to differentiate your coffee from the others. Interesting but the big thing now is that the coffee pulp has huge antioxidant properties and everyone is jumping on that bandwagon... Make your stuff stand out... brand it somehow.
    Would also ask members here for their feedback... get them involved.
     
    Last edited: Oct 24, 2013
  18. WinBoot

    WinBoot Registered Member

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    Well our coffee is light roasted and were trying that as a USP.

    Current situation:
    Subscribers: 54 total

    Traffic:
    - Lightbox: opt-in rate was way up after e-mailing my old list, now it has gone down dramatically and still need some days to figure out the exact stats.
    - FB Ads: i quit these for now, i will try and have a look how our subscribers convert which we have now
    - SEO: overall 20% traffic increase at the moment

    Plan:
    I have contacted some local sites who do email marketing and target the same group of potential customers as we do. One has 2500 subscribers and for some reason they want me to advertise for free :D

    Anyone got any suggestions how i would go about advertising in their newsletter?
     
  19. WinBoot

    WinBoot Registered Member

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    Attached is the template which i have coded based on a Mailchimp template (using aweber however). The "Lorem Ipsum" text is where my recipe is normally. I send to them once every week.

    Currently i am not really trying to sell my list. I am only giving them some hints towards our products with a small image, then when they click it they go to our webshop.

    Could anyone with some experience give me some tips? I think this way it may be way to soft to sell them. Also i'm thinking of making a sales landing page rather then sending them to our webshop homepage which has a lot of distractions and steps before they can buy.
     

    Attached Files:

  20. Alpha.

    Alpha. Power Member

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    I don't know if a classic landing page would really sell you more coffee... I've personally always had more luck in selling "real" products via the webshop variation.

    Have you tried driving traffic via forums? I think that would work nicely given your niche