Aleksandar916
Power Member
- Nov 29, 2017
- 772
- 1,099
Hi everyone,
I love reading journeys here, I think they provide great insight into various different methods and I love following someone's stories of growth and showing support.
Since I decided to spend some time on my project, I decided I could post my journey too. It is a good way to keep notes of the process, plus there is that extra accountability of adding updates and making sure I don't quit. I hope it's not too much to expect from you guys! I haven't shared this project with anyone IRL but my wife, so you'll be my support group.
WELCOME TO MY JOURNEY TO CREATING AN AUTHORITY B2B MAGAZINE
I've had one really successful local project (non-english) for about two years but I had to shut down due to reasons too complicated to explain (no more JVs for me). That project woke up the entrepreneur in me and that desire to create new things, so here I am. I have a couple of small websites and I manage a few more for the company I work for.
I researched the niche a little bit more and decided it's the way to go.
I got cheap hosting and cheap (turned out to be very poor) writing service for the initial 4 articles, which I partly rewrote but they still sucked. I bought WP them which I don't really like as it's not as fast as I was hoping to be, but it's my fault for not checking BHW before I did and I paid $15 on Fiverr for the logo design.
I posted the articles, created a (fake) LinkedIn profile and the page and I forgot about it. I didn't have the time to work on it and I was in the middle of dealing with moving cities (Yes, during the damn pandemic) so I completely forgot about it.
Fast forward to Mid May 2021, when my domain and hosting subscription renewed, I decided to start working on it.
That means NO SPAM, NO AI, NO SPINNING OR PLAGIARIZING CONTENT.
I will invest in some SEO packages and backlinks here and there, but mostly on content and research.
Since it's a B2B Magazine into a niche I really, deeply understand (products, people and the subject), I decided that all my growth will come from two things:
1. LinkedIn
2. SEO
I will use LinkedIn to connect with relevant people in the industry and get them to become my micro-influencers and to grow following and get some traffic.
I do that by inviting them to either do an interview with the magazine or contribute a thought leadership piece. That way, I get them to become micro influencers (people love sharing their stories, especially interviews) and to provide me with quality content that I will try to optimize.
This approach only works if you do things slowly, focus on quality, relationship building and really focus on every individual. The best thing is that they will (most likely) be subscribed to the magazine, and they are the future product (for advertisers).
For SEO, I will focus on targeting low-competition keywords at the beginning to generate traffic and build up my DA. I might hire VA to help me with outreach and link building. I will write some of the content myself, but will mostly pay for some good writers I found here on BHW.
I am not that knowledgeable when it comes to blackhat methods and I'd hate it to be punished for it while trying to do things the slow way, although I might look into some early help.
I will soon post update #1 for June. Please feel free to join the discussion and ask anything you'd like, I hope I didn't forget anything or bore you with too much details.
Thank you for reading!
I love reading journeys here, I think they provide great insight into various different methods and I love following someone's stories of growth and showing support.
Since I decided to spend some time on my project, I decided I could post my journey too. It is a good way to keep notes of the process, plus there is that extra accountability of adding updates and making sure I don't quit. I hope it's not too much to expect from you guys! I haven't shared this project with anyone IRL but my wife, so you'll be my support group.
WELCOME TO MY JOURNEY TO CREATING AN AUTHORITY B2B MAGAZINE
About me
I have marketing education and been in IM for 10+ years. Most of my experience is in publications, advertising, SEO and digital marketing, all of it in B2B. Ever since I was a kid I was creating online forums for one browser game I was playing and I really enjoy creating communities, so that will be my card here. Most of the time, I was employed (still am) and didn't do a lot of my gigs.I've had one really successful local project (non-english) for about two years but I had to shut down due to reasons too complicated to explain (no more JVs for me). That project woke up the entrepreneur in me and that desire to create new things, so here I am. I have a couple of small websites and I manage a few more for the company I work for.
The decision
I was bored during the 2020 lockdown and wanted to do something more. The company I work in was not utilizing one growing niche which was partly related to what we do and could easily get into it. When I suggested that we do that they weren't interested. So I said, fuck it, I'll do it myself, but I have to do it privately.I researched the niche a little bit more and decided it's the way to go.
Initial investment and a slow beginning
I bought a new domain since it was closest to a perfect name I could get. Not aged, fresh of the press, so I realized its' going to take some time to start.I got cheap hosting and cheap (turned out to be very poor) writing service for the initial 4 articles, which I partly rewrote but they still sucked. I bought WP them which I don't really like as it's not as fast as I was hoping to be, but it's my fault for not checking BHW before I did and I paid $15 on Fiverr for the logo design.
I posted the articles, created a (fake) LinkedIn profile and the page and I forgot about it. I didn't have the time to work on it and I was in the middle of dealing with moving cities (Yes, during the damn pandemic) so I completely forgot about it.
- $10 domain name
- $20 hosting
- $50 WP theme
- $40 writing
- $15 design
Fast forward to Mid May 2021, when my domain and hosting subscription renewed, I decided to start working on it.
Strategy
The plan is to do it slowly, focused on quality and with devotion to every detail.That means NO SPAM, NO AI, NO SPINNING OR PLAGIARIZING CONTENT.
I will invest in some SEO packages and backlinks here and there, but mostly on content and research.
Since it's a B2B Magazine into a niche I really, deeply understand (products, people and the subject), I decided that all my growth will come from two things:
1. LinkedIn
2. SEO
I will use LinkedIn to connect with relevant people in the industry and get them to become my micro-influencers and to grow following and get some traffic.
I do that by inviting them to either do an interview with the magazine or contribute a thought leadership piece. That way, I get them to become micro influencers (people love sharing their stories, especially interviews) and to provide me with quality content that I will try to optimize.
This approach only works if you do things slowly, focus on quality, relationship building and really focus on every individual. The best thing is that they will (most likely) be subscribed to the magazine, and they are the future product (for advertisers).
For SEO, I will focus on targeting low-competition keywords at the beginning to generate traffic and build up my DA. I might hire VA to help me with outreach and link building. I will write some of the content myself, but will mostly pay for some good writers I found here on BHW.
I am not that knowledgeable when it comes to blackhat methods and I'd hate it to be punished for it while trying to do things the slow way, although I might look into some early help.
Goals
I have 4 different goals by June 2022:- Pageviews - 15.000 a month
- Adsense income - $500 a month
- Subscribers - 5000
- Advertising - Sing a first contract
I will soon post update #1 for June. Please feel free to join the discussion and ask anything you'd like, I hope I didn't forget anything or bore you with too much details.
Thank you for reading!
