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My Journey to Build a Consulting/Coaching Business

Discussion in 'My Journey Discussions' started by tommy81, Feb 24, 2014.

  1. tommy81

    tommy81 Newbie

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    I plan to test out this idea I have about building a consulting/coaching business in the education niche (not IM education, but math/science). It'll kind of be like tutoring except that it will be aimed more at guidance, motivation, and building hope for students that either might be doing poorly or just want to get ahead in the academic rat race (better grades, better college acceptances, etc.).

    I haven't been taking any action. My last hope is to start this thread to keep myself accountable. I'm gonna make a few goals to do every day.

    The reason I want to give this a shot is because when I tell people about my own story they find it pretty interesting and they tell me I should mentor them. But at the same time my story is very non-traditional. I wasn't a straight A , standardized test wizard in H.S. I actually almost failed out. Then I failed out of college and later dropped out. But then I got in 2 solid years after consulting with a mentor for 3 months. I went from failing or dropping out of my first 3 semesters of community college (and having to petition and go through a bunch of politics to get back in) to finally passing my last semester of my 2nd year. Around this time I met up with this guy who mentored me for a few months and because of the shift he created and how I looked at learning I ended up getting almost straight As my next two years. I shockingly was then admitted to a top 25 national university where I graduated with honors and outperformed 80% of the students that started their as freshman (the straight A, AP class wizards) based on my GPA. Later I was admitted to multiple top tier graduate programs.

    I'm a little scared that many parents seeking academic tutoring/guidance want the traditional wiz kid who has been a genius since day 1. But even if they are not interested, I still feel like I will relate to a certain demographic that can identify with my background. I remember Dave Sharpe from EN saying something about targeting the 3% or so that you can identify with you and not trying to sell to the other 97% (not sure if that's exactly what he said, but that's the best I could remember it.)

    So my first course of action will be to survey the market and see how many people would be interested in this kind of service.

    So I'm gonna make 1 goal every day. Just something, so that I build a track record of consistently taking action. So today my goal is the following:



    Feb 23rd: Put together a short survey email that I could send to parents to see if they'd be interested in my business
    Feb 24th: Search craigslist and academic forums and try to find 20 parents or students to email with my survey. Then figure out what my goal for the 25th will be.
     
  2. Adrian79

    Adrian79 Junior Member

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    Good luck. I wouldn't worry about not being the 'traditional wiz kid who has been a genius since day 1'. I would use your situation and background as part of your sales pitch to parents. The fact that you struggled helps you to relate better to the kids you'll be working with.
     
  3. hateandbreak

    hateandbreak Supreme Member

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    Consulting can be very lucrative just don't stop when you hear a few no's. Wishing you success!
     
  4. sashablack

    sashablack Elite Member

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    goodluck and keep up this thread let us know how it works out for you :)
     
  5. tommy81

    tommy81 Newbie

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    Hey so I did both goals. This is the most action I've taken in the last 6 weeks on this project so it seems like this thread is helping me be accountable..at least so far.

    Feb 23rd: I made a 1-2 page letter addressed to parents. I put a lot of catchy information in the beginning in hope to keep their attention and have them read more. It took me 30-45min.

    Feb 24th: I found 20 people to contact.

    I first used searchtempest which allows you to search all of craigslist. I used relevant keywords in quotes. I found 11 people to contact. It took 30-45min. The search is slow, so is the computer I'm using.

    Next I setup google alerts from relevant keywords a week ago just for my local business.I have already accumulated around 30-50 email alerts from it. I got 4-5 people to contact from yahoo answers.

    I also found an article related to my niche that has 50 comments and their are more than 4-5 emails of the parents commenting, so I'm gonna use those.

    That makes at least 20.


    Tomm.and next day goals:

    Feb 25th: Setup one of my fiverr purchased gmail accounts with phony name, and send these email out. I will slightly customize the first few sentences for each of the 3 groups above (yahoo answers, craigslist, comment section). "Hey, I'm contacting you because you posted here"

    Feb 26th: Find 20 more people to contact. Sign up for a particular academic forum and make a few posts just to get the user account developing credibility.
     
  6. tommy81

    tommy81 Newbie

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    I was really busy the last couple weeks, but got stuff done today.

    March 5th: Emailed 20 people from craigslist. One already responded but not to my survey letter but rather she inquired whether I can help her with what she was looking for in her CL ad.

    March 6th goal: Email 20 more people. Make yahoo account so that I can contact the yahoo answers people. Make account at blog 2.0 site where there were commentors so I could message them.
     
  7. tommy81

    tommy81 Newbie

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    March 20:

    -Researched on how to contact yahoo answers users. I clicked on about 20 user profiles but I couldn't figure out a way to contact any of them. I set my privacy preferences to open per suggestion of something I read. I could not find an email link in any user profiles still though. Maybe most people have all their setting private? or maybe I'm still doing it wrong.

    March 21:Moved away from yahoo answers for awhile. Contacted 20-25 people from craigslist. I got 1 responses. It was positive. So far I've contacted about 45 people from CL and gotten 2 responses. Both positive.

    I messaged 15 people from the comments section of an authority blog. I had to sign up -it was a social networking site. I must have gotten banned because when I went to check for responses in the morning, I couldn't log in anymore.

    BTW, if anyone is reading this, I am still at the stage of doing mark** sur**ys...asking my target audience if they think my story is inspirational and if they would *** for my se***ces.



    March 22 (today): i will make a flyer to post or hand out at a local community college on Monday that will direct them to a webinar that I will host online. I will take a picture of myself today to so that I could put it on the flyer. I will also use newslibrary to find more commentors to contact from niche related articles. I'm also gonna ask the IM forums how to go about a market survey.
     
  8. tommy81

    tommy81 Newbie

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    So here's what I've done in the last week:

    -Put aside contacting my target audience to ask whether they think this is a good business idea--since this was taking a lot of time and I just needed something new and stimulating to do. I might go back to this though.

    -Created 4 craigslist ads (sales-letter looking) to invite people to a webinar---so far 1 person opted in and I've done 3-4 ads over the course of the last 24-48 hours

    -Designed an offline ad (again, sales-letter looking) and w/ my picture in it to post at the local college. BUT, I realized it's spring break this week after I designed it, so I will hold off posting it until this coming Monday.

    --Thinking about spending some money doing facebook ppc and trying to get people on email list and to webinar by doing that. Maybe through in an education offer at the same time in the background to get more value for my buck.

    What do you guys think? Any ideas?