I feel that becoming a "Guru" is very much a taboo subject amongst the IM community and anyone who attempts to help people on a wide-scale is automatically a fake, fraud con-artist attempting to "scam" their readers/ viewers. I have to admit, I too have jumped aboard the hate bandwagon in the past, but I'm going to put that down as herd mentality and learn from my mistakes. I'm going to be real here; If you take away the product that people like Tai Lopez are trying to sell you, a lot of what they say is great information and people would do well to take it in. Create a positive working environment, find a mentor/ socialize with people more successful than you, and learn... every single one of these points is spot on. I've always loved to share my thoughts/ processes in the past, but crossing the line and being branded as a guru has always confused me, and just recently I sacked in my ebook project and released part of it here, on the forum. Anyway, after almost a year of back-and-forth contemplating, I've decided to start my own blog and actually stick at it this time. I realized that a lot of the stick "gurus" seem to get it because of their underlying goal to persuade their followers to buy their courses, books, mentorship, whatever.. which is why the quality of my content is going to come first, and monetization second. The Plan: Like I mentioned, the most important thing to me here is making sure that the quality of my content is the best I can possibly make it and that every single one of the articles that I release are genuinely helpful, factual, and easy to follow. While I have dabbled in practically every section of online marketing and will have articles on a broad array of topics, the two main things that I will be focusing on are Instagram Marketing and Cryptocurrency. Those of you who've read my Instagram content on the forum, or inadvertently on the various Instagram blogs/ forums that I've ghostwritten for, know that - while I may not be the most successful person out there - I know what I'm talking about. I'm planning to write articles targeting all levels of Instagram marketers, and even releasing parts of my e-Book. Cryptocurrency is something that I know less about, but that's the beauty of it - I'll be learning with my readers. Sure, I know a lot about the trading side of it all - and I've made a very nice amount from it - but I'm getting more and more into the mining side of Cryptocurrencies, and I'm going to be pumping a few thousand pounds into a few rigs of my own later this month. If there's one thing that I can safely say about myself, it's that I like to do as much research as I can on topics that genuinely interest me and I can quickly become knowledgeable on a topic by cramming information. Anyway, over the past week I've watched practically every single video there is on Crypto mining and one thing that struck me is the lack of a clear marketing strategy associated with the mining channels on YouTube. Some have great information but are let down by camera quality, others have conflicting information etc etc. The point I'm making is that there's a gap in the YouTube scene for a consistent channel with clear information and a professional setup... I'm going to be filling that gap. The Actual Blog: The domain name that I picked is slightly more related to Investments that IM, but I really like it and think it goes well with the whole brand I'm trying to create. One thing that I forgot to mention is that this isn't a personal blog. I won't be plastering my (sur)name all over the site or spamming pictures of me sat with some fit girls in a nice car. I want to build a brand here - not feed my ego. I've found a very simplistic blogging theme that I absolutely love, configured it all, and started to plan out my articles. I've designed a custom login screen, begun to work on an email system, as well as building in Crypto API price tracking in. The logo could possibly be my favorite thing about this. It's not the most imaginative thing, it literally took me ~5 minutes to design, but I'm really happy with it and I've had a few people mention it to me already. Promotion Ideas: Do what my competitors are doing - but better. Reddit is going to be one of the most important parts of my traffic plan, but I'm confident that it's going to work well. While they're not too keen on self-promotion, some of the methods that I'm going to be sharing will be a guaranteed success on relevant /r/'s. Mix good content with a few upvotes and you have yourself a great Reddit post. I've already gone through the articles that I plan to post and listed a few subreddits that I think it's worth sharing them in. I'm also going to be testing a theory of mine for posting the same link multiple times. As well as Reddit, Crypto mining forums, groups, and blogs are going to be incredibly important. There are hundreds of groups out there, crammed with thousands of people who are all highly active and wanting to ready any and all Crypto-related news that could affect their investments. I've already gathered a list of 10-15 groups, with a reach of ~30,000 people, and started to participate in them - so that people recognize my name. I've been working on a forum poster project for a long time, and I'm hopefully going to be testing it out on this project - hopefully. I have it configured for a few different forums currently. Here's a UI mock-up I made a while back: Monetization: I wasn't lying when I said that my main aim here isn't to make money. I feel that a lot of the negative stigma associated with blogs is the fact that a lot of people try to sell $1000's courses that aren't even worth $10. That's not the route I'm going to be going down. If I'm writing about a product or service that has an affiliate program, then I'm obviously going to sign up to it and include my links in the article. What I'm not going to do is go out of my way and write about a different service because the one I like doesn't have a way for me to make money. The only products/ services that I'll be writing about are those that I genuinely enjoy myself and would use regardless if they were paying me or not. That being said, I'm very optimistic that this approach can still make me a lot of money. Amazon affiliate commission on a mining rig can be well into the £100's of pounds (Even more if I start drop-shipping complete sets) and other affiliate programs pay well too. To-Do: Finish the posts. I've drafted 15 articles that I want to complete before I launch, some of which I've started to write already. I've also got a lot of unused content from other projects on the topics that I'll be using later on. I've also been working on a "$100,000 in 100,000 words" article for a long time. Hopefully, I'll reach that barrier soon and I can continue writing the verrrryyyy long post. Finish the site. I still need to fully implement the Crypto UI's. I want to be able to let users create accounts where they can add their investments and track P/L in real time. I also want to add a chatroom where members can talk to one another. So that's it. For those of you who were following my last journey, I listed the site for sale pretty quickly and didn't have time to do anything else because of exams. Unfortunately, the site never sold - It was bid up but I felt it was undervalued, so held on to it. Anyway, I've now left school and have some spare time to start some big projects that I've been building up to for the last few months. I'm currently away from home, which may delay my initial 1 week launch time for this project, but I'm hopeful this won't be the case. I'd be interested to know your opinions on "Gurus" as well as your reasoning behind it. Like I said, it's something I've always been on the fence over.