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My journey to +300€/month with Amazon

Discussion in 'My Journey Discussions' started by vincereautmori, Sep 7, 2016.

  1. vincereautmori

    vincereautmori Newbie

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    Occupation:
    SAP Consultant
    Location:
    Germany
    Hey guy, as this is my first post here I would like to thank you all for sharing your experience and techniques here. As you can see I just joined BHW. Before I was already lurking here for a while until I decided to register.

    Intro:
    So lets start with a little bit about myself. I am working as a SAP Consultant since around three years now here in Germany. The job is not bad but often its quite stressful because I normally take the first flight on monday mornings to fly to my client and I will be back on thursday evening and I will be working from home on fridays. Working on this project besides this job won't be easy but its also not impossible. During my travel I got time to think about the strategy, articles etc.

    I started to create my first niche site around two weeks ago. I picked the Forex niche because the comissions are high and I would be happy with just one or two leads. At the moment I am questioning this decision because it seems very hard to get a good rank in this niche however I don't want to give up yet. I will try to build this site up a little bit more by reviewing 5-6 more brokers and then I will just wait and see what happens in the coming 12 month.

    In the past weeks I went through a couple tutorials here about how to select the right niche, keyword etc. and while browsing on Amazon I found some interesting product in the Home & Kitchen department.


    Keyword:
    I won't disclose the name of the product or keyword now. So lets just assume the product is a "Steamer". Steamer is also the Keyword which I want to rank.

    I did some research using the Keyword Tool of google Adwords and its showing around 18.000 searches per month for "Steamers". If I google this keyword, I will get the following:

    1. German amazon affiliate website (my target)
    2. amazon.de
    3. Another Affiliate
    4. Another Affiliate
    5. One of the leading manufacturers for this product
    ...

    My Competitors
    Lets have a look at the first ranked website:
    Their URL is: "steamers"-test.com. There is also a .de Domain with the same URL but they are only number 3 at the moment.

    Semrush showed me the following for the first ranked page:
    Traffic: ~6700 per month, no significant seasonality

    Backlinks:
    Keyword difficulty: 87
    Domain strength (steamers-test.com): 72
    Domain strength Amazon: 99.55
    Domain strength (steamers-test.de): 60

    Majestic showed me the following regarding backlinks:
    External backlinks: 108 (42 no follow, 66 follow)
    Referring domains: 27

    Many of the referring domains are blogs or blog entries related to steamers or cleaning in general where they made a comments.

    Another interesting observation: If I click the "To Amazon" or "Buy now on amazon" button on this homepage I won't be forwarded to amazon but to the landing page of the agency which is running this website.

    Their homepage is currently down but it seems like they got a couple hundred domains which they are selling. Some got content but most seem just to be parked. I am not sure whats wrong there, maybe they got suspended by Amazon. They give a price on their website which is matching the amazon price. They are not using any widget/tool to get the most recent amazon price. I think since spring last year they didnt change much on their site.

    My plan
    Build a site, similar to the one of my main competitor, enhance the site with some "real" pictures and videos of the product in action. I consider buying a "steamer" for myself so I could review at least one. However my competitor reviews a couple of models of 2-3 different manufacturers. I would ask the manufacturers to send me a sample product for a review which I would return afterwards. Otherwise I would order 2-3 of them via amazon and send them back after a week to get a refund.

    • As a noob I find it quite difficult to evaluate if it will be hard to get ranked first and if I would have a chance against them. Based on the figures above, what would you say?

    The reward
    Lets assume I get ranked first:
    6700 visitors per month x 0,7 CTR = 4690
    4690 x 0,03 = 140 items sold per month if 3% of the people buy a steamer
    140 x 60€ = 8400€ revenue
    8400€ x 0,05 = 420€ commission/month (based on 5% for this category in Germany)

    I think there is potential to make even more per month if the conversion rate would be higher or the people spend more than just 60€.

    This project is still in an early stage, I would be happy if I could get some thoughts or hints from you, please also excuse my English.
     
  2. Cosap

    Cosap Newbie

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    Hey, very good approach. I am also new to BHW but I think if you just don't abandon this project you will surely succeed. I wanted to ask if you would make the website in German but I guess you've just answer when you excused your English, which I think is perfect btw.
     
  3. vincereautmori

    vincereautmori Newbie

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    Occupation:
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    Hey there, thank you for your thoughts. I will make the website in German only because I think it will be more easy to rank the keyword. Of course my market will be much smaller if I focus only on the german speaking countries.
     
  4. Cosap

    Cosap Newbie

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    Awesome! I wish I would be able to write in German. I live in Germany too.
    Indeed there is a smaller market but ranking the keywords easier might be a great advantage. And besides that,I am sure you can make a pretty decent amount of money with the German speaking countries as well. In the English speaking countries is pretty crowded!