Hi, my name's FossilWall and I'm an alc...sorry, wrong forum Let's try this again. Hi, my name is FossilWall (maybe; perhaps not what my Birth Certificate says) and I'm coming back to IM. I'm about 5 years clean and this is my first relapse. I'm a long time lurker and love the Journey section. There is one thing that tends to bug me about journey's though; the lack of personality behind the journey. Now many of the best one's are by people well known on the forum, so I understand it. But for my one I wanted to add a bit of colour in terms of who I am, why I am doing this, what motivates me, etc. If you don't care you can skip the next section and move on down to the "Journey" section. I'll do a quick TL;DR at that point. About Me Because it's all about me. Or all about the money. Or both. Or possibly neither, and it's all about my kid(s). It probably changes depending on which voice in my head I'm listening to. I used to do some IM stuff. Micro Niche Sites when they were actually working (thank you EMDs) and made decent bank off of them. Then Google changed the game with some dodgy penalty calls (n.b. for sports metaphors you can usually assume I am referring to rugby, one of my 3 main passions, the other 2 being family and drinking. Not necessarily in that order). I allso used to do some freelance writing, nothing great, just a few cents a word, but it aid the bills (I went to edit out those typos, but given the context, they're funnier being left in). A few paragraphs in and I'm remembering that old Mark Twain quote "Sorry for writing such a long letter, I didn't have time to write a short one". It's 10.30, which is well passed my normal bed time, and I can't be bothered to properly structure my writing to keep it short and punchy. Anyway let's try keep this shorter than my Dissertation (which was on Mystery Cults in Ancient Greece, since no one asked). To that end...some bullet points. Mid 30s Married A 2 year old son, another child on the way in December Living in London (though from Wales. For those outside the UK: that's the bit of Britain you never heard of, but probably thought was part of England. For the English, that's the bit with the sheep and the big sign on the map saying "here be dragons" - oh and we beat you at rugby despite having to ask members of the crowd if they were fit enough to play). Working in Engineering Recruitment (trades, mostly). Overweight (pretending I'm doing something about it) Former cig smoker, now on ecigs Love beer and JD - but rarely get to indulge as I have a kid and my wife is a nurse so works a lot of nights Ok, that's more than enough personal information. Now let's look at the "why" before we get to the "how". I earn well at my job. It's very commission heavy so hard to completely estimate, but if I averaged the last few months out I'd be on about £60k (bit under $100k if I remember the exchange rate, which I don't). My wife earns well also, Our comibined income is probably a bit over £100k. Not in the 1% club, but enough that we can't complain. So why go into IM? Well a few reasons We're trying to buy a house in London. That sh*t is expensive. To make things worse my credit score used to be awful. I spent a lot of time and effort paying off debts and my last credit report showed...that I did a search of my credit report. That's it. Plus side is, it's no longer bad. Downside is, it's nowhere near good enough to get a mortgage (working on getting credit to improve it now). Which leaves us getting a place entirely on my wife's credit. So any money I bring in would be useful (though I don't plan on using it for that, see below). I'm good at my job. 1 year in at the new company and I'm billing well, with it going up each and every month. This leads to me being paid well, and it should continue to climb for awhile yet. HOWEVER I look at the money I'm making vs the cost of the tools I'm being provided with and have come to the conclusion that I would be far better off running my own recruitment company. I did the maths. £2k a month would be enough for me to pay for the tools I need, and to cover my childcare costs (2 days a week as my wife works shifts and can cover the other 3). Having a 2nd child has got me thinking about money in a BIG way! I HATE having a boss. I'm an argumentative, opinionated sod. Biting my lip for a year has led me to have a very calloused lip. So that my wife doesn't have to continue kissing the lip equivalent of a cauliflower ear (Google rugby cauliflower ear if you don't understand the reference. Though don't blame me for what you can't unsee) I need to stop answering to people. A lot of good schools in the area are private schools. My local one is about £20k a year! I need to make some money so my children don't end up in innercity gangs (ok, unlikely, but it's what our awful tabloids tell me so it must be true). That should cover the whys for now. TL;DR - Want to start up my own business to make serious dough. Need seed money. Want to be my own boss. Mouths to feed and gangs to avoid. If you didn't read the bit above you missed a very funny joke involving Leprechaun gangs street fighting with Honey Badgers. Maybe. The Plan "If you fail to plan, you plan to fail" - quote from every rubbish management book I have ever read. So the plan right now is as close to the back of a fag packet sort of planning as someone who no longer smokes fags is likely to get. I've read this forum A LOT and hit on 2 models I like Authority niche site (50-60 quality posts) based around Amazon affiliates stuff. Lead gen for "real" businesses. Now both appeal to me. A lot. I was trying to pick one, then I remembered something. Actually I didn't, I got distracted by a squirrel or something, but that reminded me of that thing I then remembered. I get bored. Easily. I was reading a book a week or so ago (see, distracted already...but it does somewhat get back to my rambling half point) about lack of follow through, and how people tend not to follow through with things for different reasons, but they always follow through on others (e.g. I always wash the dishes, come what may. I always read my son his bed time story on Tuesdays, Wednesdays, Fridays and weekends (I work late Monday and Thursday), I always remember to drink water after a heavy boozing session so I don't feel like death the next day). Where was I going? Squirrel....ah yes... In that book it suggested a few things. Hold yourself accountable (hence this journey thread), go with what you know about yourself and use that. So I know I get bored easily. That I like learning new things. Which suggests, to me, trying multiple angles at the same time. I do it in work (e.g. I get bored just recruiting plumbers, so I also recruit gas engineers, electricians, carpenters, etc, no matter how much my Director wants me to specialise) and it, well, works for me. So why should IM be any different? So that's my plan. Go for Lead Gen AND go for Amazon. Where am I now? Right at the beginning, well, close to it. My Starting Point First up I have a £200 / month budget. That's what I can afford to spare based on the rest going to savings for a house, childcare, living costs, booze. I haven't decided how to spend that yet. £200 isn't a huge amount, but it's roughly £300 more than I could afford first time I got into IM. I have one lead gen niche selected. A local niche in a UK city. Not going to be a big money maker. Reckon I could rent it for about £100 a month (not planning on per lead for this one). It's more a proof of concept sort of thing. An Amazon account that was approved years ago and I think is still active (I had a personal blog that, whilst not a big money maker, did make some Amazon sales and was more a labour of love anyway). Same with adsense (though not planning on using that at the moment). I also have hosting which I have paid for for years, for no good reason to be honest. Going Forward Plan for tomorrow buy a domain and get up some base pages for the new lead gen page (my wife is on nights so it's just me and the boy for most of the day, not able to do much till his nap). Brain Storm ideas for niches in both Amazon and Lead Gen Oh, one more thing...squirrel. Damn it, not what I meant. The book I mentioned (were you paying attention. Yes I mean you at the back, the one with his hands down his pants thinking of opening a new tab up for some porn watching) also suggested an idea on follow through. Well actually it suggested an awful lot but I think I spent most of it with my hands down my pants thinking of watching porn as well. But one idea that stuck... The concept was a certain type of punishment (no, not that sort) if you don't follow through with your plans. Since money is a motivator for me then a fine makes sense. So I will donate £10 to a political party I despise (I don't want to get dragged into a political argument here so I won't say who) everytime I go 2 days without doing SOMETHING to move my efforts forward (unless I give at least a weeks notice on here), even if it's just a small thing like a couple of blog comments for links, etc. As a certain supermarket says, Live Better for Less. Or maybe I meant the other one. I will also fine myself £10 to the same party everytime I go more than a week without updating this journey. Based on my usual lack of follow through that party will be making some decent wedge off of me. Hopefully NOT wanting that to happen will spur me one. p.s. mid December through to early Jan doesn't count as I'll be having a new born, so things may be a little manic. ANYWAY Well done to all of you who read all of this (I would make a "thanks Mum" joke here, but I REALLY hope she doesn't read this forum). I hope to see both of you back here for my next post....ohhh, a squirrel.