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My Journey to $2,000/Week by The End Of The Year

Discussion in 'My Journey Discussions' started by Datias, May 30, 2016.

  1. Datias

    Datias Registered Member

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    So I just spent 45 minutes righting out the longest post only to have it log me out and me lose all of it :(

    But shit happens so I'm just retypeing it. I remembered the important parts so it really didn't take long. And besides, it gives me a chance to give you a more concise version. Brevity is key after all.

    -Introduce myself

    Fuck it, I'm not rewriting this part again.

    Summary: I was in college and realized I can't pay for this. So I started doing sales to make money, and told myself I can go back when I can afford to pay out of pocket. I had no discipline so I only barely made it.

    Now I'm A SMB Sales and Marketing Consultant. And I'm about to get real serious.

    This is my plan to dominate my bank account.

    My methods

    Why I'm doing this


    -Fucking money

    First and foremost I'm doing this for the money. Having more money will allow me to take care of my family, finish my studies, make larger investments in the future, and most importantly of all, flex during my high school reunion B)

    -Case Studies to build my business and credibility on

    On the other hand. These first few "real successes" will be something I can put on my website to showcase my skill. Allowing me to grab larger opportunities in the future. It also allows me to look at my old work objectively so that I can continue to improve and not make the same rookie mistakes repeatedly.

    -How I plan to get Clients

    The way I get clients now is simple. I email them, tell them what I can do for them, then set up a call to iron out the details.

    This method has never not worked for me. I'm not saying that I get every client that I'm after. But, I do get enough of them to support myself. Now I just have to step my game up on this aspect of business. I also send reminder emails after 2-3 days if they don't reply.

    As far as how to right a good email the major points are, keep it concise, and focus on the benefits that they can get. Tell them what they want to hear, enough for them to get interested, and enough for them to email you back.

    It's really that simple.


    -The Clients I have now and my plan for them (Commission%/$Average)


    -Urban Clothing (12.5%/$5)

    Goal: 20 sales/week by Sep 1st / 100 Sales/week by Dec 31st.

    This is my main client as of now. He has dope designs just bad SM metrics, website traffic, and sales consistency. But when people buy, they buy alot with the average sales value being $40, about the price of 1 sweater (most popular item).

    The goal for him is to get traffic to the site. Primarily through Facebook, and later, Instagram shoutouts. He has already run one successful (ROI 1:5) facebook campaign. So I just looked at the data from that and his sales data. Then improved upon it by matching the data.


    -High Fashion Purses (15%/$16.5)

    Goal $2750/Month by Sep 1st / $5500/Month by Dec 31st

    We're starting from 0 here. She's made no web sales, only sales in real life. The great news is, she's made a ton of sales in real life, and has captured the emails of many of those customers.

    She also has a great following on Facebook and Instagram (5-6% AppRate), so she has plenty to leverage.

    First order of business is to collect those emails and create a opt-in for the website. Then make a temeplate HTML email to send out a weekly email. Hopefully this leads to an almost immediate increase in sales, without having to spend any money :)

    The second part is leveraging her current SM following to increase sales. I'm really not sure how well boosted post work but I'll probably try a few of those for FB. I'll also make a few "shop now" type Instagram post for her to put up. I just have to design them to fit in with the current theme.

    Third is getting paid traffic to the site, first by facebook ads, then by Instagram shoutouts and ads. Split test and all that jazz.


    -Carpet Cleaning (20%/$20)

    Goal: 30-48 Customers/Week by Sep 1st. After that the season starts to die down so it'll probably stabilize around that number instead of growing.

    Starting from 0 here also.

    1. Flyers/Sales Letters-cost about $25 for 150. A 5% response rate @ $100 is $750, of which $150 is mine, $125 after reinvesting the initial $25. Can't really beat a 1:5 ROI.

    2. I'm going to capture the addresses and emails of his customers. That way I can retarget them for Facebook ads. I'm not sure how well this is going to work but it'll be cheap to test. And even if it only works slightly or I break even for my investment. That's a customer I can leverage later on.

    -Corporate Yoga (25%/$69)

    Goal: 40 hours/week recurring by Sep 1st.

    This yoga company is starting a corporate branch. This is a win for everybody. They charge $250-300/hour (affordable for any place with 20+ employees), on top of that the business become eligible for a government grant for starting a wellness program ( psst, thanks Obama). It's a win for everyone involved. Especially me since I'll be signing them for an hour+/week and I get paid for the life of the customer. After a year it drops to 6% but I can just start cold calling/emailing again to get my numbers back up.

    If everything works out with these (assuming I meet my goals and for some reason I stop lead generating. I'll have

    $14,253/Month ($3,213 without yoga) by September
    $17,705/Month ($6,665 without yoga) by Jan 1st

    But I'm going to keep adding on customers and taking on the highest paying clients I can. I'm on the up and up and I plan to stay that way.

    I'm going to start customer loyalty programs for all of these except the yoga one.

    Other than that, I hope you found this informative. Stayed tuned and I"ll be posting Daily(More likely Semi-daily) updates with plenty of numbers and graphs.
     
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  2. CommonCents

    CommonCents Registered Member

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    Keep at it!
    Don't forget to keep us posted
     
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  3. Datias

    Datias Registered Member

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    Of course!

    I'm going to keep you posted on what I do and how I'm doing.

    Part of the reason I did this was for accountability, and to hopefully bring something of value to the community.
     
  4. okazaki

    okazaki Jr. VIP Jr. VIP

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    Good luck with your journey I hope you succeed
     
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  5. Datias

    Datias Registered Member

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    Alright, today is memorial day in the US. Not much work to get done in the office so today will be mostly for lead generation.

    I have around 40+ emails from last week that I'm going to bump. And have them send out tomorrow morning at 7.

    I'm also going to email about 10 new people ( I try for 10-15 every day). This is the part were consistency is key, often times I'll be doing very well for myself but I abandon lead generation, leading to me having to start the process from scratch again one a client drops off.

    It often takes a week+ to get back up to where I was, valuable time and potential gains wasted.

    Other than that I have a client who hasn't paid me for my work last week yet. Probably due to the fact that it's memorial day and all the banks are closed. But I'm going to give them a quick text anyway as a reminder to clear up any miscommunication.

    Other than that not much going on today because of that 3 day weekend.
     
  6. Cruncke

    Cruncke Junior Member

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    Good luck with your journey!
     
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  7. Datias

    Datias Registered Member

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  8. Datias

    Datias Registered Member

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    UPDATE:

    Week 1: +$550
    Purses customer sent me $250. I'm using it for marketing. Here's what I've done for he today.

    -Uploaded customer email list to Facebook. That way I can use insights to make a lookalike audience.
    -I took her most popular post of her Instagram (~200 likes, 20% applause rate on that one), and I'm going to use it as the picture for the marketing campaign.

    I'm going to be taking screenshots of the progress daily to show everyone how it's doing. I'll also explain any changes I've made to optimize the campaign. I can't give too much away (signed a NDA) but, I'll give you all I can for educational purposes.

    I have a meeting tomorrow with the Urban Clothing guy to go over his marketing. The rest of his team will be there so I have to be sure to frame the conversation and keep it running in my favor.

    I only wrote 4 lead emails today, a shitty number and the only reason I didn't write more is because "I didn't feel like it". I think I'm going to have to woop my own ass soon.

    Tomorrow I'm going to have to make some real progress. And make up for what was lost today.

    EDIT:

    The Carpet Cleaning guy wants me to get started tomorrow. Just sent me $300 to get started. That late night win haha.

    Hope everyone's having a good week so far.
     
    Last edited: Jun 1, 2016
  9. IGTIGER

    IGTIGER Newbie

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    Finally someone that knows what he does! Good luck with your journey!
    Do you have skype?
     
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  10. Datias

    Datias Registered Member

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    Yea, I'm going to make a skype just for BHW though. I'll send it to you soon.
     
  11. junkofdavid2

    junkofdavid2 Registered Member

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    Do you have Skype? Finally someone that knows what he does! Good luck with your journey!
     
  12. Datias

    Datias Registered Member

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    Update:

    So a lot has happened between my last update and now. I had a meeting with the rest of the marketing team for the urban clothing guy, I got two FB ads up and running (results soon), a guy has offered to sell me one of his businesses, and I've picked up a model with a good following and am working on picking up another.

    Meeting:

    The meeting was a general meet and great of the people working on different aspects of his business. I handle most of the heavy work while the other guys do more web design, blogging, photography, and graphic design. It was a nice meeting, and with everyone together we were able to synthesize some good ideas for the business. From what it seems like they took upfront money (suckers), while I elected for a percentage of sales. Right now that's not a lot haha. But later down the line I'll be making it back hand over fist.

    We have some plans together to get more marketing materials together, make optimizations to the website, and make some big things happen at major events later in the year.

    We'll see how that turns out.

    FB:

    I just started the adds so nothing much really to add on here. By tomorrow I'll have a few screenshots that I can show everyone.

    Cleaning Business:

    A guy I know has a complete branded website for a cleaning business that he hasn't done anything with. I like the design and he has 2 great domain names with it. Since he hasn't done anything with it, it's bringing in no revenue but, it's a niche that I know I can make some good money in and build up into something overtime if I wanted to.

    He wants $500 for it but I'm thinking of getting it for much less. After all, I can just build my own website, attach launch27 to it, and go from there.

    I'm not really big into operating businesses so I'm thinking I'll probably offer to get it started for someone (find cleaners and customers), then let them be owner operator of it, and all I do is market for it and oversee some parts to make sure they aren't running it into the ground. I can easily sell this as an opportunity for some for $10-1500+. And make the original $500 back in 3-4 months. I could even sell it to someone who already has there own cleaning operation and want something more official. I can market it as a complete package with marketing attached.

    Everything's an opportunity.

    Models:

    The Urban clothing guy has a model he works with pretty exclusively. He got her into modelling professionally so she's still very new to it. She also has a decent following on instagram (3500, I know not the best.) Better still she looks good in front of a camera, and with the techniques I learned from you guys ;) I can get her a great following size and leverage that to sell shoutouts, and use her to model women apparel for me.

    I do want to get her in the gym though. She's a bit on the skinny side so a bit of mass in the right places will only do good thing for her.

    There's another girl I know who is more experienced and I want to do the same for her. But she isn't definitely on board yet.

    Yoga:

    Getting everything finalized tomorrow. Hope to get started next week. I already have a list of prospects that I'm going to start emailing immediatly afterwards.

    Misc:

    It's the start of the month so I always pick a subject and take MOOC's to make myself a quasi-expert in the field and grow my working knowledge. This month it's Finance and Business metric analytics.

    If anyone wants thte links to the courses I'll be studying LMK.
     
  13. UnicornSeeking

    UnicornSeeking Junior Member

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    Good luck on your journey! Is it a carpet cleaning or area rug cleaning?
     
  14. Datias

    Datias Registered Member

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    Thanks! I have to update this thread soon haha.

    It was carpet cleaning. But I had to drop him as a client. Even though it was going to be one hell of a money maker, he was very inconstant with communication which made it very hard to make quick decisions or to get quick answers.
     
  15. UnicornSeeking

    UnicornSeeking Junior Member

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    His loss lol! Yeah I know someone in that kind of business and they make a good amount of money especially if you get the marketing down. Looking forward to more updates!
     
  16. Datias

    Datias Registered Member

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    Oh yea, it's definitely his loss. I had the whole plan together and was ready to pull the trigger as soon as he was ready.

    My next update is going to focus on The Purse companies website, me starting the corporate yoga sales (it took them awhile to get everything I needed from them), and other opportunities I'm going to try to pursue.
     
  17. UnicornSeeking

    UnicornSeeking Junior Member

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    Lol have you thought about going to other carpet cleaners in the area since you already have some plans?