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My Journey To $100k A Month With Ecommerce, Amazon, and Advertising

Discussion in 'My Journey Discussions' started by coolsheet, Oct 31, 2016.

  1. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    Introduction

    (First, please forgive me, I hire writers. I may not use the best grammar or write well, so just a fair warning)

    Ok so a little about my self before I get started. I just want to highlight, that the human brain is more amazing than we could possibly imagine. Anything you want to achieve in life is possible, you just have to do it. No excuses.

    I came from a really rough background, so the road I've traveled to get to this point is amazing. I've even considered writing a book, but thats for the future. Just to let you guys know a little:

    - I WAS homeless at 16 yrs old
    - I WAS broke for most of my adult life
    - I WAS a criminal (sold weed and pills)
    - I WAS a high school drop out (10th grade)

    This was all before I turned 21. I'm 33 now. At 23 I still sold dope (on a much smaller scale) but hadn't been caught and never did again. By the time I was 26 I ran a recording studio in my attic. It was pretty nice, not shabby at all. Protools HD, Neuman U87, Avalon mic pre, and so on. Same shit Jay-z records on pretty much. I charged $35 an hour and made good money on extras I sold (instrumentals, mixing, etc..).

    Well on 9-10-11 (Sept. 10 2011), check out the numerology, I awoke to the attic (my studio) being completely engulfed in flames. I'm very thankful I made it out alive. Nearly $80k in equipment gone just like that. All of my music. Back up hard drive does you no good when there's a fire, FYI.

    My record collection was priceless. I made hip hop and sampled from old records. I had an autographed thriller album. It was kinda beat up and probably not worth much, but a Michael Jackson autograph.........priceless.

    Anyways, I was devastated for about a day. Then I realized maybe it was a sign I should do something else. So I found jobs making about $500 a week working at shops and restaurants and taught myself AdWords in the process. I just saw the value in SEM with AdWords. It was like bells went off when I stumbled across an explanation of how the process works.

    So I began slowly picking up clients and now I'm a Google Partner.

    Well after a few years of advertising clients, growing their businesses, and seeing the value of a carefully thought out funnel and re-marketing strategy, in terms of providing ROI and Branding, it's really a no-brainer that I've needed to grow my own company and move away from marketing other companies.

    I love the money, but it can be quite stressful dealing with businesses if they don't follow your guidance as a marketing company. Many CFOs out there, still in 2016, do not see the value in Digital Marketing.

    So that's what led me here:

    The Start - Discovering and Pin Pointing Vertical Markets and The Product

    So I needed to think differently than my clients. See, everyone creates a product and then looks for their verticals. I think this is backwards if you're like me and literally are not a professional in anything (except AdWords). So I found verticals that purchased a lot of products. Fitness came up as one of the verticals as an example.

    After gathering profitable verticals I then established something in common with the profitable verticals. Many of the verticals had a large audience of women. I then found corresponding product with in all of these vertical that appealed to women. After a while I had a list of products.

    I've always been in the game of selling services. Buy cheap sell high. So I look for products that also have a low dollar amount and that I can purchase from China.

    It lead me to a particular type of clothing for women and the keyword gets about 300k monthly searches and the LSI is endless. CPC is around $1.00. Remember i'm utilizing AdWords to create sales and I'm not using AdSense or something to create revenue. I could care less about a low CPC and its actually better for me. I use this same model (I will explain later on) to create around $3,000 a month selling social media services. This is small money though, but just to show the value, here are my stats from Adwords for the last month on this one site:

    Screen Shot 2016-10-31 at 2.35.39 PM.png

    And here's from PayPal:

    Screen Shot 2016-10-31 at 2.38.55 PM.png


    This is the revenue I'm using to fund this "women's" company. I utilize my Ad monitoring fees to live and pay bills and such.

    Finding the product is probably the hardest part, but that's been tackled. So here's what I've got ahead of me.

    The Challenges Ahead:

    As of now I am waiting on the first shipment from China. It's about a $3k order, 780 units. Creating the site is a breeze. I'll be finished in a week or so after the product images arrive. I have photography shoots with models scheduled, as I do not want my brand to look generic. Hired off of Craigslist. In the meantime I have placeholder photos from the company I will place on the site, to get things flowing.

    What I am focused on now is automating the shipping process and any advice here would be helpful. I really plan to move a ton of volume with the model I have in play (sorry can't give that away, but think recurring commissions from clothing). So I need to hire staff, probably 1 or 2 college girls in the beginning to handle my shipping processes. Coming up with that process has been tedious. I need to find a way to make it easy for the girls to receive the order conf, print the labels, and slap it on the package, along with what product gets shipped to where, and any advice in this area would be great. It's a big gray area for me right now. How do you handle volume when shipping, and leaving employees to manage it? I'm gonna be doing some investigating and will update with my shipping process.

    I'll also be utilizing Amazon and we're setting up a booth here in Venice, CA. But thats easy stuff too. The shipping processes I'm most concerned with at the moment.

    Anyhow, I'll keep this updated with earnings, construction of ad campaigns, events we go to, anything surrounding building this company to $100k a month.
     
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  2. azurous

    azurous Jr. VIP Jr. VIP

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    Why not use FBA (fulfullment by amazon)
     
  3. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    Because I want to Brand the company. In every package I mail there will be incentive to visit the site. if Amazon ships, it kills my branding and the model I've got set up. I have thought about it as a split test, as it would alleviate some work. But I would need to see if the time saved equates to more profit or vice versa. I know theres a member here that ranks Amazon pages and I plan to utilize them. So i could potentially end up using FBA.
     
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  4. kasabian21

    kasabian21 Jr. VIP Jr. VIP

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    FBA has more benefits than negatives, so just brand and trademark it, then SEO the hell out of the listing. This is what I did and it was successful.
     
  5. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    I forgot to mention, in the beginning stages we're just reselling the product. It has no brand on it. After some capital is generated, I have an expert in the look and feel of branding. The design aspect of it. We'll be integrating with the company I'm getting the products from to begin printing original designs.

    Until then there's no branding and I want the traffic to my site.

    If I had a brand label directly on the products, then I would definitely utilize FBA. But even then, you're still taking the traffic to a marketplace and increasing your chance of losing the conversion. Those damned Amazon ads. It really depends on quality and price points amongst my competitors that will determine whether FBA is viable or not.
     
  6. hero76

    hero76 Power Member

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    Sounds like a plan. Wishing you best of luck brotha and keep us all posted!!
     
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  7. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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    Nice Plan buddy, cheers.
     
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  8. Gosocials

    Gosocials Jr. VIP Jr. VIP

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  9. GringoMonkey

    GringoMonkey Power Member

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    I have worked in a number of online market places over the years, including womens fashion. Obviously I have not seen your site but your best to have a funnel that first gets their email address and then sells something. That way you can sell to them over and over again and you only pay adwords 1x.
     
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  10. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    Yes and I'll get more into that later on. There are guidelines for conversion optimizing your site. Obviously incentivized headers/headers with a call-to-action being a prime aspect of those guidelines. Email newsletters are huge when marketing. When 60% of users have a gmail account, and are receiving your newsletter through gmail, I then re-market to them with display or email ads within Gmail. AdWords just did a case study with The Motley Fool that was pretty interesting. I think they increased their sales 152% or something like that utilizing remarketing ads in Gmail.


    Sure, shoot me a PM with details. I checked your last started thread about the group and definitely share your outlook on things.
     
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  11. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    So to update the thread, I've been contemplating unique visual marketing ideas. One of those ideas are to utilize male models to sell the womens product. Using humor though. Not male models posing or anything like that. Use a good looking guy to get the attention of the gal, and then put a humorous twist on product pitch. Really inconspicuous in terms of selling, but drawing a lot of attention to the product and brand.

    Wish i could say what the product is, but I searched a really long time to find a gold nugget. Guy model + the product = conversion for sure. If not, it will definitely make the name of the company memorable and further our branding.

    Also the name of the company is 7 letters and is the name of the product slightly mispelled.

    Im seriously going to turn this into a worldwide brand. Our price points kill EVERY competitor out there. Not to mention the person to person sales in Venice, CA. I'm predicting with our price point, we may sell out all 780 units in one weekend. We've got package deals too. Buy 2 Get 1 Half off, buy 3 for $$$, and so on. Will see which resonates the best.
     
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  12. Tato

    Tato Registered Member

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    Best of luck for your journey! ;)
     
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  13. Abuzzz

    Abuzzz Junior Member

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    Whaaaaaat? I can't believe it...the SAME life I had. The only difference is I'm 31.
    I really hope you'll make it man.You just got yourself a big fan!Started following you!

    You can do it! Good luck!
     
  14. UniBul

    UniBul Registered Member

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    In one of my businesses, I have a registered brand and am selling my products on Amazon, using FBA. I've been successful at it and can tell you that Amazon ads are not your enemy; quite the contrary, if used correctly they can help you build your brand. So don't fear them, but learn how to use them.

    In fact, just as Sythix, I'd be very interested in exchanging expertise with you: perhaps I can help you make better use of Amazon and you can help me with AdWords in return? I'll shoot you a PM to start the conversation.
     
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  15. elikplim442

    elikplim442 Junior Member

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    I hope you have a plan in place with regards to tax.
     
  16. hamellr

    hamellr Newbie

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    Good luck for journey!!!!
     
  17. coolsheet

    coolsheet Jr. VIP Jr. VIP

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    Right now I document everything and write off as much as possible. I work all day so everything is an expense. I really don't stress tax time. I have a business already and paying the taxes on that is pretty easy. Everythings documented and deducted accordingly. I really don't see what there is to think about. You just file. I'll get an advisor eventually, but for now I'm good.

    I plan to invest most of the profits back in to the business anyway.
     
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  18. rejoin14

    rejoin14 Regular Member

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    I really like this journey.
    Good luck!
     
  19. megler

    megler Junior Member

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    The upside to this is it sounds like you could put together an amazing social media traffic strategy through Pinterest, Insta, and FB. Pretty much in that order. It's very different than driving traffic through adwords, but done correctly, could get you free organic traffic much faster than Google and also provide some insulation against Google policy or algorithm changes. Since your market is women and fashion, you'll have a STRONG market in with Pinterest and Instagram. Best of luck!
     
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  20. seoheroo

    seoheroo Junior Member

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    Are you using wordpress or any other type of system? There will be plugins/modules that has shipping system in it. The shipping details are entered into the product, and when Customer buys, it auto calculates the shipping for the Customer. I've got a shipping plugin that does everything for me, so all I do is print out and stick it onto the box for shipping - they come and pick it up. Works out cheaper too.