- Mar 28, 2014
- 1,181
- 1,178
Introduction
(First, please forgive me, I hire writers. I may not use the best grammar or write well, so just a fair warning)
Ok so a little about my self before I get started. I just want to highlight, that the human brain is more amazing than we could possibly imagine. Anything you want to achieve in life is possible, you just have to do it. No excuses.
I came from a really rough background, so the road I've traveled to get to this point is amazing. I've even considered writing a book, but thats for the future. Just to let you guys know a little:
- I WAS homeless at 16 yrs old
- I WAS broke for most of my adult life
- I WAS a criminal (sold weed and pills)
- I WAS a high school drop out (10th grade)
This was all before I turned 21. I'm 33 now. At 23 I still sold dope (on a much smaller scale) but hadn't been caught and never did again. By the time I was 26 I ran a recording studio in my attic. It was pretty nice, not shabby at all. Protools HD, Neuman U87, Avalon mic pre, and so on. Same shit Jay-z records on pretty much. I charged $35 an hour and made good money on extras I sold (instrumentals, mixing, etc..).
Well on 9-10-11 (Sept. 10 2011), check out the numerology, I awoke to the attic (my studio) being completely engulfed in flames. I'm very thankful I made it out alive. Nearly $80k in equipment gone just like that. All of my music. Back up hard drive does you no good when there's a fire, FYI.
My record collection was priceless. I made hip hop and sampled from old records. I had an autographed thriller album. It was kinda beat up and probably not worth much, but a Michael Jackson autograph.........priceless.
Anyways, I was devastated for about a day. Then I realized maybe it was a sign I should do something else. So I found jobs making about $500 a week working at shops and restaurants and taught myself AdWords in the process. I just saw the value in SEM with AdWords. It was like bells went off when I stumbled across an explanation of how the process works.
So I began slowly picking up clients and now I'm a Google Partner.
Well after a few years of advertising clients, growing their businesses, and seeing the value of a carefully thought out funnel and re-marketing strategy, in terms of providing ROI and Branding, it's really a no-brainer that I've needed to grow my own company and move away from marketing other companies.
I love the money, but it can be quite stressful dealing with businesses if they don't follow your guidance as a marketing company. Many CFOs out there, still in 2016, do not see the value in Digital Marketing.
So that's what led me here:
The Start - Discovering and Pin Pointing Vertical Markets and The Product
So I needed to think differently than my clients. See, everyone creates a product and then looks for their verticals. I think this is backwards if you're like me and literally are not a professional in anything (except AdWords). So I found verticals that purchased a lot of products. Fitness came up as one of the verticals as an example.
After gathering profitable verticals I then established something in common with the profitable verticals. Many of the verticals had a large audience of women. I then found corresponding product with in all of these vertical that appealed to women. After a while I had a list of products.
I've always been in the game of selling services. Buy cheap sell high. So I look for products that also have a low dollar amount and that I can purchase from China.
It lead me to a particular type of clothing for women and the keyword gets about 300k monthly searches and the LSI is endless. CPC is around $1.00. Remember i'm utilizing AdWords to create sales and I'm not using AdSense or something to create revenue. I could care less about a low CPC and its actually better for me. I use this same model (I will explain later on) to create around $3,000 a month selling social media services. This is small money though, but just to show the value, here are my stats from Adwords for the last month on this one site:
And here's from PayPal:
This is the revenue I'm using to fund this "women's" company. I utilize my Ad monitoring fees to live and pay bills and such.
Finding the product is probably the hardest part, but that's been tackled. So here's what I've got ahead of me.
The Challenges Ahead:
As of now I am waiting on the first shipment from China. It's about a $3k order, 780 units. Creating the site is a breeze. I'll be finished in a week or so after the product images arrive. I have photography shoots with models scheduled, as I do not want my brand to look generic. Hired off of Craigslist. In the meantime I have placeholder photos from the company I will place on the site, to get things flowing.
What I am focused on now is automating the shipping process and any advice here would be helpful. I really plan to move a ton of volume with the model I have in play (sorry can't give that away, but think recurring commissions from clothing). So I need to hire staff, probably 1 or 2 college girls in the beginning to handle my shipping processes. Coming up with that process has been tedious. I need to find a way to make it easy for the girls to receive the order conf, print the labels, and slap it on the package, along with what product gets shipped to where, and any advice in this area would be great. It's a big gray area for me right now. How do you handle volume when shipping, and leaving employees to manage it? I'm gonna be doing some investigating and will update with my shipping process.
I'll also be utilizing Amazon and we're setting up a booth here in Venice, CA. But thats easy stuff too. The shipping processes I'm most concerned with at the moment.
Anyhow, I'll keep this updated with earnings, construction of ad campaigns, events we go to, anything surrounding building this company to $100k a month.
(First, please forgive me, I hire writers. I may not use the best grammar or write well, so just a fair warning)
Ok so a little about my self before I get started. I just want to highlight, that the human brain is more amazing than we could possibly imagine. Anything you want to achieve in life is possible, you just have to do it. No excuses.
I came from a really rough background, so the road I've traveled to get to this point is amazing. I've even considered writing a book, but thats for the future. Just to let you guys know a little:
- I WAS homeless at 16 yrs old
- I WAS broke for most of my adult life
- I WAS a criminal (sold weed and pills)
- I WAS a high school drop out (10th grade)
This was all before I turned 21. I'm 33 now. At 23 I still sold dope (on a much smaller scale) but hadn't been caught and never did again. By the time I was 26 I ran a recording studio in my attic. It was pretty nice, not shabby at all. Protools HD, Neuman U87, Avalon mic pre, and so on. Same shit Jay-z records on pretty much. I charged $35 an hour and made good money on extras I sold (instrumentals, mixing, etc..).
Well on 9-10-11 (Sept. 10 2011), check out the numerology, I awoke to the attic (my studio) being completely engulfed in flames. I'm very thankful I made it out alive. Nearly $80k in equipment gone just like that. All of my music. Back up hard drive does you no good when there's a fire, FYI.
My record collection was priceless. I made hip hop and sampled from old records. I had an autographed thriller album. It was kinda beat up and probably not worth much, but a Michael Jackson autograph.........priceless.
Anyways, I was devastated for about a day. Then I realized maybe it was a sign I should do something else. So I found jobs making about $500 a week working at shops and restaurants and taught myself AdWords in the process. I just saw the value in SEM with AdWords. It was like bells went off when I stumbled across an explanation of how the process works.
So I began slowly picking up clients and now I'm a Google Partner.
Well after a few years of advertising clients, growing their businesses, and seeing the value of a carefully thought out funnel and re-marketing strategy, in terms of providing ROI and Branding, it's really a no-brainer that I've needed to grow my own company and move away from marketing other companies.
I love the money, but it can be quite stressful dealing with businesses if they don't follow your guidance as a marketing company. Many CFOs out there, still in 2016, do not see the value in Digital Marketing.
So that's what led me here:
The Start - Discovering and Pin Pointing Vertical Markets and The Product
So I needed to think differently than my clients. See, everyone creates a product and then looks for their verticals. I think this is backwards if you're like me and literally are not a professional in anything (except AdWords). So I found verticals that purchased a lot of products. Fitness came up as one of the verticals as an example.
After gathering profitable verticals I then established something in common with the profitable verticals. Many of the verticals had a large audience of women. I then found corresponding product with in all of these vertical that appealed to women. After a while I had a list of products.
I've always been in the game of selling services. Buy cheap sell high. So I look for products that also have a low dollar amount and that I can purchase from China.
It lead me to a particular type of clothing for women and the keyword gets about 300k monthly searches and the LSI is endless. CPC is around $1.00. Remember i'm utilizing AdWords to create sales and I'm not using AdSense or something to create revenue. I could care less about a low CPC and its actually better for me. I use this same model (I will explain later on) to create around $3,000 a month selling social media services. This is small money though, but just to show the value, here are my stats from Adwords for the last month on this one site:
And here's from PayPal:
This is the revenue I'm using to fund this "women's" company. I utilize my Ad monitoring fees to live and pay bills and such.
Finding the product is probably the hardest part, but that's been tackled. So here's what I've got ahead of me.
The Challenges Ahead:
As of now I am waiting on the first shipment from China. It's about a $3k order, 780 units. Creating the site is a breeze. I'll be finished in a week or so after the product images arrive. I have photography shoots with models scheduled, as I do not want my brand to look generic. Hired off of Craigslist. In the meantime I have placeholder photos from the company I will place on the site, to get things flowing.
What I am focused on now is automating the shipping process and any advice here would be helpful. I really plan to move a ton of volume with the model I have in play (sorry can't give that away, but think recurring commissions from clothing). So I need to hire staff, probably 1 or 2 college girls in the beginning to handle my shipping processes. Coming up with that process has been tedious. I need to find a way to make it easy for the girls to receive the order conf, print the labels, and slap it on the package, along with what product gets shipped to where, and any advice in this area would be great. It's a big gray area for me right now. How do you handle volume when shipping, and leaving employees to manage it? I'm gonna be doing some investigating and will update with my shipping process.
I'll also be utilizing Amazon and we're setting up a booth here in Venice, CA. But thats easy stuff too. The shipping processes I'm most concerned with at the moment.
Anyhow, I'll keep this updated with earnings, construction of ad campaigns, events we go to, anything surrounding building this company to $100k a month.
