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My friend almost doubled the traffic of a local business website by adding news articles

Discussion in 'Black Hat SEO' started by mqs1000, Mar 6, 2014.

  1. mqs1000

    mqs1000 Power Member

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    My friend was hired for "content management" for a local restoration business. Basically he is being paid to keep a blog on the website. All he has been doing for the past 2 months is copying and pasting news articles that relate to the business / industry, and he puts the source link at the bottom. The website's traffic improved from around 300 unique visitors per month to around 550 unique visitors per month, and he made the company more business.

    So what's the deal? Is this a good idea? I thought duplicate content was bad? So why is he getting great results?
     
  2. lucasbraydon

    lucasbraydon Supreme Member

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    The source link is the deal
     
  3. Bestindabiz

    Bestindabiz Regular Member

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    I don't know I thought the same thing that duplicate content on the net was bad
     
  4. lucasbraydon

    lucasbraydon Supreme Member

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    Include a link to the source and a short paragraph of something you wrote and you will be good to go.
     
  5. MaestroDelWeb

    MaestroDelWeb Executive VIP

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    It's call content curation and it works. It gets you more indexed pages. Even spun content works. Some people will tell you spun content sucks but I have a whole bunch of offline sites and I get them ranking with very little original content. Usually it's just a main page that has a compilation of content from a whole bunch of sites and maybe reworded and then the rest of the pages are spun pages from articles or curated content. A lot of my sites are on the first page and pulling in good leads.
     
  6. Danny1111

    Danny1111 Elite Member

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    I think its ok to use content like this - like in syndication style

    but I think you would get more bang for your buck adding in your own content as well - original about the business itself
     
  7. BackY

    BackY Senior Member

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    Just by stating the original's maker at the end of the content, doesn't make you safe! He may eventualy get hit hard, soon.
    Bottom line, that number of visitors is not much a difference to be honest.
     
  8. MaestroDelWeb

    MaestroDelWeb Executive VIP

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    Maybe not to someone that sells a $20 product, but for someone that does restoration that could be thousands of dollars for each client. With local businesses even small traffic can bring in good money.
     
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  9. mqs1000

    mqs1000 Power Member

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    300 a month to 550 a month for a local business is a huge difference. That is almost a 100% increase of traffic in less than 2 months. This isn't an Internet marketing website where he's getting 10 cents for a click. These are 250 extra prospective clients per month who can pay hundreds or thousands of dollars for restoration services.
     
  10. tony_d

    tony_d Elite Member

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    I'm very pleased for your friend.

    It's simple really - more content = more indexed pages, and more indexed pages with good content equals more long tail traffic.
     
  11. mreidrmt83

    mreidrmt83 Newbie

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    I think google is not the only source to drive traffics to your site. Nowaday. Social media marketing is important as well as google.
     
  12. kbklash

    kbklash Senior Member

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    Some people say that when you have duplicate content, it will affect your rankings. Others say that it won't. But for you,its evident that,it does make a change in the traffic and if you are on local business,you could grab some hard cash.
     
  13. Promethean

    Promethean Newbie

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    I've found exactly the same thing with some of my business sites.
    Remember, algorithms and SEO and everything aside, Google's job is to make sure people are getting the most useful information they can about their search, and the most relevant sites.

    Your friend's company is competing with blogs made by a 13 year old ten years ago, and it's competing with Amazon/wikipedia, and the whole spectrum.

    a site with a regularly updated news site is probably more relevant to the world than a website which hasn't been updated in years. Kind of like when you're searching to buy stuff for yourself - if you went on a bicycle website and it had a big banner saying "Get your orders in for Christmas 2012!" Are you likely to buy from that site?
     
  14. ardley216

    ardley216 Elite Member

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    Right so basically, you know that syndicating content works. How about you get your friend to ask the business to invest more $ in him. Get some press releases about the business, then syndicate that content. That will get more traffic traffic to the website and when people follow through, they're going to authority websites that are soft selling THEIR services, increasing the potential revenue EVEN more. Not to mention the natural/viral traffic the PR's will generate themselves.