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My first media buy 1 week in so far and some MILD success...

Discussion in 'Media Buying' started by social1, Mar 23, 2013.

  1. social1

    social1 Senior Member

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    So I decided to try this whole media buy thing out. I have been told by so many reputable members here that's the way to make the big money and get the targeted traffic we all desire. My method is different as I am using media buying to send targeted traffic to my social media services site and not some CB product or CPA offer, though I will try those down the road as welll. So I started about a week ago after reading some threads here and I chose BuySellAds because it was referred by a few members to me. I started with around a $90 budget with the hopes of scaling once something worked well. Below are my stats for the first week-ish and what I have done was simply had a designer here and a designer on Fiverr make me 1 banner ad of each size that I would need. I put both designers banners on each add and waited a few days to see what was getting more clicks, then paused the lesser performing ad. I am new to conversion tracking so I cannot say if this traffic has converted as I really just wanted to play around with it and had some money to blow.
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    So as of today one of my newer ads has gotten 8 clicks on just over 1,000 impressions, 0.80% CTR, from everything I have read this seems to be pretty good, so I just purchased 70k more impressions for this ad. Well that is all for now and if anyone has any info on tracking conversions it would really help me out. Sorry for the long winded post but I am really excited at the mild success of my first campaign. I will update this thread every couple of days with my results.
     

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  2. shanna_doll

    shanna_doll Power Member

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    Seems good but pics are somehow too small. Not that small but it would be good if you'd upload full size.

    Other than that, CTR is quite good but what about conversion rate?
    I'm also thinking to get into media buying.
     
  3. iManage

    iManage Regular Member

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    I will keep a close eye on this thread as I too am planning on media buying to promote my social media service site. Would love to see the conversion haha
     
  4. seochris96

    seochris96 Regular Member

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    Yeah, as I've got some experience in media buying myself now, I can tell you that it's nearly impossible to judge any campaign alone on the number of clicks you receive. Some banners draw the eye, but it's the wrong kind of eye. I've had banners with ridiculous clickthrough rates that yielded gigantic, fat zero conversions.

    Don't judge your campaign or banners' performance on clicks alone because you will end up going broke.
     
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  5. CosmicSoundz

    CosmicSoundz BANNED BANNED

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    DO NOT USE BUYSELLADS!

    They do have real sites listed in their network but they are FILLED with sites that have fake traffic.
     
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  6. thedorf

    thedorf Senior Member

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    Unfortunately they are not the only one with traffic problems. They may be more heavily reliant on a certain stream of traffic, but I have seen people inflating their traffic numbers on other networks as well.

    You really have to trust your gut, and if you feel you are not getting good traffic, then stop or change the buy. If you are content with the returns a website provides then stick with it.

    For example, I cross-referenced a website I was advertising on with the numbers for the website on Alexa (on a different network than BSA). Yes, yes I know Alexa is not very accurate but it is accurate enough for me to determine that a website with absolutely no rank on Alexa should not be delivering 2,000 ad impressions in an hour. If you are running 2,000 uniques an hour you can't help but have an Alexa ranking, a pretty high one too.
     
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    Last edited: Mar 24, 2013
  7. social1

    social1 Senior Member

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    Thx guys for the input and I really do have to figure out a good way to see if these clicks are converting or not. Any pointers there would be much appreciated. I have Google Analytics installed on the site and I am using a shopping cart from SecureNetShop, just not sure how to track where the click that actually ended up buying something came from. So I have done some more split testing and figured out which banners are receiving the most clicks, and removed the lesser performing ones. I think I have found some good sites and I am seeing good CTR, but without the ability to track conversions, I am really shooting in the dark.


    [​IMG]

    PS. Sorry for the small images as I am not sure how to post them larger on here.
     

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  8. plut0

    plut0 Regular Member

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    Give your Money Page a Heat Map. Check it on website optimizer... I think you shouldn't rely on google analytics... Prosper202 or piwik should make you better with tracking things.
     
  9. Bboygotti

    Bboygotti Newbie

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    Check ur Skype thanks
     
  10. Bboygotti

    Bboygotti Newbie

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    Check your skype ASAP I'm waiting thanks .
     
  11. BlingFiles

    BlingFiles Regular Member

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    You should never start a media buying campaign without tracking your conversions.
     
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  12. HeRBaR

    HeRBaR Supreme Member

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    You can make a special landing page or a coupon for your media buy so like this you can track you sells that comes from media buy.
     
  13. the45master

    the45master Registered Member

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    Yeah I was gonna say, how do you know if the amount your spending is worth it if you cant track the conversions ? Wouldnt want to blow threw a bunch of money of its not effective. Ive considered buy sell ads, let us know how it ends up working for you though, if its profitable
     
  14. partymarty4870

    partymarty4870 Elite Member

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    here's 6 months of my BSA account.

    I don't use it like you guys though. I run ads on a site that's #1 for a big keyword of mine and pay a flat $40 a month, not CPC or CPM, and the clicks I get through BSA are costing me about 10 - 20 cents each. I also use adwords to advertise on the same site and those clicks cost me approx. 50 cents. Although the BSA ad's are only 125x125 compared to much larger adwords ads.

    If I could find more sites to advertise on through BSA i'd definitely throw a lot more money at it as the clicks I get are top quality and convert just as well (or even better) as ones from other sources.
    [​IMG]
     
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  15. thisthatthis

    thisthatthis Newbie

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    interesting would have to do more research on this
     
  16. Peter Ngo

    Peter Ngo Jr. VIP Jr. VIP

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    Hey PartyMatty,

    Nice stats you got there, what is your experience with the conversion? i just purchase an ads but the approval time is ridiculously low.