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My first Journal - IM and Offline business. - Detailed

Discussion in 'My Journey Discussions' started by oliver twist, Jan 24, 2014.

  1. oliver twist

    oliver twist Junior Member

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    Occupation:
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    Somewhere in the World
    Hello guys.

    Been here for a while, in and out. I'm a happy owner of an advertising agency and 90% of my time is dedicated to that.
    The other 10% are dedicated to IM and entrepreneurship. Love to create new projects and ideas.

    This first journal is dedicated to one of my new ventures online. Argan Oil :)

    Let me explain. About 1 month ago, a very good friend of mine (married to a Moroccan girl, brought 3 or 4 liters of Argan Oil from Morocco.
    (Read about it. Great product)

    The Oil that he brought is 100% pure, made by her family, in the deep Atlas (far, far away...):) This is so pure that 50 kilograms of the argan fruit only gives you 1 liter of oil.

    Anyway, he explained me everything about Argan Oil, how it's done, the prices he can get, and so on. Off course I read a lot about it.

    Fast forward to today, seated on my living room, writing this: I'm opening an Argan Oil business with him, with the precious help of IM and BHW :)

    First step: create a Kickstarter campaign with this product.

    Altought this is not new on the market, 90% of what you can get is mixed with some other products and some other shit so that the liter bought in Morocco can be "cuted" to 2 or 3 liters. That means much more profit to those who does that (almost everyone).

    But we will sell that product 100% pure. Meaning less profit, but much more quality, and also a USP (Unique selling proposition) that we can use to sell big time.

    Steps for the Kickstarter campaign:

    ? creating an awesome sales letter and video. We're telling the story of the product and how unique it is.

    The aim for the campaign is to try and earn enough money to make this little family business grow. We will ask for about 10 or 20K (not sure yet).
    This money will help to create the brand, create a website, an online marketing campaign, an online method to get affiliates to sell the oil, bottles to put the oil, ... and much more stuff needed to start an International business.

    ----------------------------------


    Since this is starting, I can only tell you about the kickstarter stuff.

    But I will update this as possible with all the steps, expenses and earns.

    ----------------------------------

    Next step: get some guys here to help with the website and the implementation of the affiliate system. Also a guy that can get me bottles for the product.
    I will post that on the appropriate sections of this forum.

    Expenses so far:

    Sales letter - $30
    Video - I'm making that :)


    --- Stay tuned ---

    [​IMG]

    Thanks for reading :) Any input is really appreciated.
     
    Last edited: Jan 24, 2014
  2. tzbt827

    tzbt827 Regular Member

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    I can't wait to see where this journey goes! Never saw one like this on BHW before, I wish you the best of luck :)
     
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  3. oliver twist

    oliver twist Junior Member

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    Thanks man :)
    Appreciate
     
  4. sam992

    sam992 Junior Member

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    Good luck with your journey !!!
    BTW i am from Morocco, and i was thinking of doing the same thing, but i got busy lately
     
  5. oliver twist

    oliver twist Junior Member

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    Hey Sam. Try it. I think it's a good way to make a nice income, mate.
    And you are from Morocco, so what's holding you?
     
  6. erickishere

    erickishere Elite Member

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    Best of luck with your journey!
     
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  7. bughumm

    bughumm Registered Member

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    Best of luck and getting rich!!!
     
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  8. CriminalMind

    CriminalMind Regular Member

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    im from morocco too the only problem u will face is sendin the products ffrom morocco which is a pain and expensive good luck with yr idea
     
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  9. oliver twist

    oliver twist Junior Member

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    Hey guys. I'm updating my journal.

    February 11, 2014

    Indiegogo campaign is LIVE :) since today.

    Updates:

    In this past few weeks I've been working on the video.

    ? The sample bottles arrived

    ? Bought a script from Fiverr

    ? Hired a fiverr girl to be my spokesperson

    ? Bought an Intro to the video from VideoHive

    ? Youtube channel created

    ? Facebook page created

    ____________________________________

    The script arrived, sent it to the girl and she made a good job, talking to the camera, on a green screen video.
    I've edited the video, made a 3D model of the bottles and inserted the intro.

    - Video ready -

    Started to create the Indiegogo campaign. Thinking about the perks, the sales letter and so on.
    In the meantime also thought about a perk that will allow backers to sell this product as a way to earn some income from home.


    Ok, sales letter done, video done, perks aligned.

    - Launched -

    Expenses so far:

    Fiverr script: $15
    Fiverr spokesperson - $50
    Sample bottles - Free
    Intro from videoHive - $12

    Logo, video edit, 3D, salles letter - Free (I did them)


    Now, about the promotion.
    Extremely important to have people aware of this campaign (not easy tough).

    Bought (from a guy here in BHW) a few thousand likes and views for Youtube and FB. - $10
    Bought a few perk donations on Fiverr. $30
    Also some FB posts (don't believe much in these but it's not expensive, so I thought why not give it a try.) - $10


    TOTAL SO FAR - $97

    There are some guys that the only thing they do is to promote this kind of Crowdfunding stuff. One of them contacted me the minute I launched the campaign.
    These kind of help seems very interesting, but it's not cheap.

    Gonna think about it :)



    Now guys, is there anyway you guys can help?
    I mean, it would be great if you wanted to "perk" this and give a wonderful present to your girlfriends or wifes :) :)

    Or even if you want to start your own business at home.
    I have a perk for that.

    Thanks for reading. Inputs are much appreciated.

    Here's the Campaign:
    Code:
    http://www.indiegogo.com/projects/the-purest-argan-oil/x/1087475
    - Gonna keep you posted -
     
    Last edited: Feb 12, 2014
  10. Hugh Hrefer

    Hugh Hrefer Newbie

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    Did you think about doing a blog outreach to the cosmetics/women/diy niche? Since you're doing 100% pure as you put it this should be an easy sell to this crowd.
     
  11. oliver twist

    oliver twist Junior Member

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    Yes, I have to.
    Thanks :)