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My experiences researching, building and ranking websites

Discussion in 'Black Hat SEO' started by davids355, Oct 27, 2015.

  1. davids355

    davids355 Jr. VIP Jr. VIP

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    DISCLAIMER 1: I have entitled this post "My experiences" as its more of an insight into how I rank sites rather than a guide as such. The aim is to give an insight to beginners on how SEO works and basically how to start from scratch with researching, building and ranking websites.

    DISCLAIMER 2: This focuses mostly on out sourcing but if you want to do each of the stages without outsourcing then you can research each part by yourself.

    DISCLAIMER 3: I am not an expert at SEO - even though I have been doing it a long time I still consider myself a novice because there is so much to learn. But this should give a good insight to any beginners out there and provide a way to get stuck in building and ranking sites.

    Step 1: Keyword research

    The first thing that you need is to do some research - this is required so that you can find a niche that does not have too much competition and also one where there is some money to be made.

    There is a fantastic service for keyword research here:
    http://www.blackhatworld.com/blackh...nse-keywords-service-5-elite-keywords-37.html
    You can pick a keyword that is designed for adsense, amazon, clickbank or CPA and they cost just $8 - believe me you get a serious amount of research for that price.
    You can also go for an authority package which is $40 but I haven't tried this one.

    There are some guides here for doing keyword research yourself:
    http://www.blackhatworld.com/blackh...-absolute-newbies-guide-keyword-research.html
    http://www.blackhatworld.com/blackh...at-best-way-research-keyword-competition.html
    http://www.blackhatworld.com/blackh...rial-how-find-profitable-niches-keywords.html

    But for $8 it seems to make much more sense to outsource.

    Step 2: Domain and hosting

    If you use the keyword research service above you will get an exact match domain that is available to register. I normally register domains at Godaddy.com - you can often find coupons so this is pretty cheap.

    You can also pick up hosting with godaddy or any other provider - Host-stage for example have web hosting that starts from just $1.95 per month:
    http://www.host-stage.net/sharedwebhosting.php

    Once you have registered your domain and set up your hosting you can put your site together. Wordpress is always teh best way to go - its extremely easy to set up and manage.
    Most providers come with cpanel and softilicious which allows you to automatically deploy wordpress to your domain.

    There is a great guide here from Zwielicht, for doing so:
    http://www.blackhatworld.com/blackh...4-getting-started-wordpress-simple-guide.html

    At this point you should have your website fully operational, now its time to add some content.

    Step 3: Content

    Content can be cheap or expensive - if you want to save money you can write all of the content yourself, I often do this by simply researching the topics online, making some notes that are put together from various sources and then writing up the article(s) based on those notes - this gives you content that is easy to put together without much knowledge of the subject, accurate whilst also being completely unique.

    Alternatively you can purchase articles from blackhatworld from some of the great content writers - typical rates will be ranging from $5-$15 per 100 word article, depending on the quality that you are after - the better quality will help you more in the long run but it depends on your budget.

    I normally write 500-1000 words on the homepage of my site and then create a new page for each additional keyword that I am trying to rank for.

    Step 4: On page optimization

    On page optimization for the keywords is very important and without doing this you can really struggle to rank. There is a great guide here for on page optimization:
    http://www.blackhatworld.com/blackh...ization-guide-2015-remove-penalties-rank.html

    Step 5: Link building

    Once you have the site set up its time to start building backlinks in order to rank for your keywords.

    Its a good idea to keep the backlinks coming in consistently, having lots of diversity in terms of the types and sources of backlinks and also to keep the anchor text varied and with a low percentage of direct anchors.

    I try to keep it something along these lines:

    Exact keyword: 3%
    Longtail/text either side of keyword/keyword variation: 5%
    The remaining 92% divided by brand, naked url and generic anchors.

    Even though this tool is meant to find keyword density of your page I find its quite useful to get a big list of related keywords for your site that you can use as generic anchors that are still relating to your target keywords:
    http://tools.seobook.com/general/keyword-density/

    I keep a plan of my intended backlink strategy in Excel, something like this:

    [​IMG]

    Then I build backlinks regularly and as I build links fill in the boxes. I keep a record of everything I build as well as dates so that I can correlate that roughly with movement in serps - that way you know what is working and what is not.

    In the screenshot above the plan is made up mostly of these links for tier 1: PBN posts, Web 2.0 properties and Blog comments as well as some all in one SEO packages that I have ordered from the marketplace at blackhatworld.

    For tier 2 I use contextual links, GSA blasts and other high volume sources.

    My strategy is to order direct and/or related keywords from PBNs and other high metric/low OBL sources and then generic and branded links in the form of blog comments and other sources where I can get a lot more links - this helps to keep the ratio of direct anchors as low as possible.
    This seems to work well for me.

    Some of the providers here that work well in terms of backlinks in various categories are as follows:

    niche related comments:
    http://www.blackhatworld.com/blackh...nually-new-strategy-high-quality-service.html

    high pr tumblrs and weeblys:
    http://www.blackhatworld.com/blackh...pr4-only-1-cheapest-bhw-pa-27-version-ii.html

    high CF/TF blog comments:
    http://www.blackhatworld.com/blackh...inks-also-high-da-pa-google-page-ranking.html

    web 2.0s with tiers ready built:
    http://www.blackhatworld.com/blackh...s-tier2-blog-comments-top-social-signals.html

    Contextual links (I use these for tier 2):
    http://www.blackhatworld.com/blackh...earch-engine-dominating-system-only-25-a.html
     
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  2. nickvk

    nickvk BANNED BANNED

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    i will also create a compilation of best threads from where i learned some cool knowledge and my experiences one day. Thanks for this one David :)
     
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    Last edited: Oct 27, 2015
  3. clevelandslim

    clevelandslim Jr. VIP Jr. VIP

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    Interesting thread. Keep going on.
     
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  4. davids355

    davids355 Jr. VIP Jr. VIP

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    Thanks for the feedback guys :)
     
  5. eagle-flux

    eagle-flux Regular Member

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    Thanks for this one. For PBN, do you own the PBN yourself? Or buy from any provider from the BHW marketplace? If so, which one do you often used?
     
  6. TayaX

    TayaX Jr. VIP Jr. VIP

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    Really interesting.
    A lot of people say that SEO isn't an exact science. Although, the truth is SEO IS an exact science.
    If there is an algorithm ranking your page, it also means there is an exact formula to rank it. It's just that it might be too complex, and changing too often for someone to discover it.
    I like organization & i love your schema done on excel. that's the kind of work I really love; Good luck for your future projects!
     
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  7. davids355

    davids355 Jr. VIP Jr. VIP

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    I buy from BHW. I have used this one a few times with good results:
    http://www.blackhatworld.com/blackh...d-c-class-ip-s-high-pa-da-unique-content.html

    planning to try this one as well soon - there are mixed reviews but the good reviews look really good:
    http://www.blackhatworld.com/blackh...link-network-real-static-sites-5-obl-max.html
     
  8. nimdekvan

    nimdekvan Junior Member

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    How much did you earn from this strategy (per 1 site) ?
    I know the result will vary, but just want to know rough number.
    Thanks for the guide.
     
  9. davids355

    davids355 Jr. VIP Jr. VIP

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    Thanks, and yea I totally agree it definitely is an exact science. Of course different strategies will work for different people but in my experience SEO is about constantly trying different things, seeing what works and then adapting accordingly.

    Yea I cut the spreadsheet down a little bit because its about 3 times the size of that :) But couldn't fit it all on the page, but the idea behind it is so I have exact details of what links I have build, when I built them and also so that I can build links say once per week and make sure I keep everything fairly consistant.

    As I build each spoke I change it to orange when its in progress and green when its built and I tally everything up with my timeline of dates/changes and also link to folder with reports and so on.
     
  10. davids355

    davids355 Jr. VIP Jr. VIP

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    At the moment I am using this strategy for a few client sites and also one of my own sites that isn't ranked yet - its currently around #29 and moving up steadily. For that keyword #3 is worth around $400/day.
     
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  11. dapandjank

    dapandjank Junior Member

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    Great share! This what I need to read carefully for next project.
     
  12. wuquater

    wuquater Junior Member

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    great share, let me add another helpful strategy. Use webmaster tools / google analytics to find out which keywords generated clicks and generate/optimize content and links around these keywords. Finished with these do the same with the keywords which generated most impressions. For the latter also experiment with page title and meta description to reach a better CTR
     
  13. Conor

    Conor Jr. VIP Jr. VIP

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    This is the second time I've said this this week:

    This should be a sticky. Some really great threads coming out of BHW lately.
     
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  14. Lunatic Call

    Lunatic Call Regular Member

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  15. VinceC

    VinceC Elite Member

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    OP, your site is micro niche or authority site?
     
  16. davids355

    davids355 Jr. VIP Jr. VIP

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    that sounds like a good idea as well. I guess thats the next part of the guide: Conversion optimization.

    Thanks Treeofl1 I really appreciate that comment - when this was 90% finished I nearly deleted because I didnt know how much value it would bring, so I am glad its appreciated :)

    Thanks, going to give them a try.

    The one that I am sort of basing this on is a micro niche site but I am using roughly the same process for several different sites. Personally though I find that niche sites are easier because its easier to focus on a few keywords (For me).

    Once I have the strategy tied down I am going to try a bigger authority site.
     
  17. Hawkster

    Hawkster Jr. VIP Jr. VIP

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    Great thread davids, very helpful indeed.
     
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  18. wounderly

    wounderly Newbie

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    Thanks mate for sharing your strategy. Don't high volumes of comments etc harm your rankings?
     
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  19. accelerator_dd

    accelerator_dd Jr. VIP Jr. VIP

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    Nicely put, mate!
     
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  20. davids355

    davids355 Jr. VIP Jr. VIP

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    I thought someone would point that out :) For me that strategy is working well. I have found that maybe its more to do with velocity that you build links - needs to be consistent and also that anchor text is really diverse and also that exact match anchor is VERY LOW.

    Now I am starting to think more that its better to have anchor text CONTAINING your keyword and then lots of generic/brand/naked URL etc and really hardly any exact anchor text. I think that keeps everything looking natural.

    I also want to experiment more with having the exact keyword surrounding the anchor text on backlinks, but havent had time yet.

    Also its worth noting, as other people have said that different strategies do work and higher direct anchor ratios works but I am trying to keep everything looking as natural as possible because I want to rank long term.

    I have also ranked before using GSA and pure spam and thats a different strategy all together.