My Digital Marketing Agency

I will post all my updates here whilst planning my journey.

A little pre-history: I thought about creating my own agency months ago when I was thinking about creating a niche specific site related to coaching (but realized it was something i might want to do in the future and not currently.) I remember thinking how I was going to market this niche specific site. Since I was young I have had a large enthusiasm in creating my own websites and have a large interest in entrepreneurship. I already knew a few things such as the importance of backlinks to ranking in SEO. I was considering buying Backlinks which was how i came up with the thought... I should just get good at Digital marketing so I dont have to pay someone else to do it for me and I can make money off it... And I found out it was something that really interested me.


I have divided my Journey in 3 steps.


(1) Information Stage - Gain the neccesary knowledge <= Current stage

(2) Practice Stage - Develop and finetune my knowledge

(3) Agency Stage - Create a Business name and a business model

(4) Prospecting - Get Clients


* Currently I am in Stage number one.

Stage number one and stage number two can interchange - For example - Right now I am in contact with a friend of mine who owns a Car wash business. I have created an audit for him and we are scheduled to meet up next week. I am planning on testing some google ads and facebook retargeting ads and getting him signed up on Google My Business.


That's it for now, wish me luck and any advice is welcome, I feel like there is so much to learn and so much to experiment, but I am really hoping I pull this one off. I definetely feel motivated and hungry.

You'll undoubtedly find stage 4 the hardest. Or in my experience it always is for any project.

What's your plan for getting clients ?

Hi Jamie,

My initial thoughts were cold calling and creating a meet-up group as well as helping local businesses create a Google My Business page to path the way for long-term relationships.

EDIT: What about you? Do you run your own agency?

jamie3000 said:

You'll undoubtedly find stage 4 the hardest. Or in my experience it always is for any project.

What's your plan for getting clients ?

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The very first thing on your list should be , who is your ideal client. I.e. your niche. I'd start with subniche. Example, niche - dentist, subniche- dentist for horse.

Then I ll craft my offering. What services i can provide them, what results they can expect from my services.

Then figure out how to deliver those results.

You way of prospecting is right on. Without any previous client results, you will be struggling to get clients onboard. Your plan to get clients could be most effective since you will be giving them value for free and then upsell your services.

To begin with, you need to keep your prices low. At least for first 5 clients. This will be your learning stage. Build your process, system, workflow, deliverables, figure what works best,learn the niche thoroughly.

And once u done with this start increasing your prices by showing your previous results. Get testimonials, create case studies from this old clients.

Also if possible, find people who are doing same thing, create mastermind of 3-5 people to accelerate your learning curve.

Good luck

@thinkinghat I appreciate the response and it's awesome to get help from a veteran(?)
I have a couple of questions - Firstly - Regarding the niche, would life coaches be a good target? And if I did target dentists and/Or chiropractors how would I learn the niche? Surely everyone who started out didn't have experience in these niches already?

The 3-5 people mastermind seems like a great idea, so if anyone else is reading up on this and is just starting their agency don't hesitate to comment.
Although I am thinking of creating a meet up group and providing value that way.
Thanks in advance for any help that you are able to provide.

If you are a kick-ass copywriter, no niche is beyond you. But if you are just getting started with copywriting and sales, then I'd suggest to go with niche where biz owners dont get bomabrded with 50 marketing messages a day.

Serving the niche?
That's relatively easier part of the whole deal. You just need to spend time researching the niche. Forums, fb groups, quora, stack overflow, Reddit, etc. Read at least 2-3 books in the niche (something that's about solving some marketing, social, stress related, business related problem in their industry) .

By now you will.have most of the stuff to make you understand the biz owners problems. Now let's say you are offering SEO services, all you have to do is do the market research related to SEO and see where the current client stands and figure a strategy to deliver it.

Always pitch the action plan to the client. Everyone is bombarded with godlike promises, 10X revenue and such. Make sure you pitch the action plan that is believable, deliverable, and make your client super excited. Now 90% of the plan will be same for all clients. And everyone will be pitching pretty much same plan. you should stand out by creating the new perception for this plan. That's something a copywriter can understand. I am not a copywriter I can't explain how to do it exactly.

As an agency owner you should be focusing on systems and processes, so you can hire people to execute things flawlessly for you. Start hiring once you get at least 3 clients.

May be add breakthrough advertising to your daily reading list. 1 hr a day with this book and you are on the path of a successful career in anything you chose to do.

thinkinghat said:

The very first thing on your list should be , who is your ideal client. I.e. your niche. I'd start with subniche. Example, niche - dentist, subniche- dentist for horse.

Then I ll craft my offering. What services i can provide them, what results they can expect from my services.

Then figure out how to deliver those results.

You way of prospecting is right on. Without any previous client results, you will be struggling to get clients onboard. Your plan to get clients could be most effective since you will be giving them value for free and then upsell your services.

To begin with, you need to keep your prices low. At least for first 5 clients. This will be your learning stage. Build your process, system, workflow, deliverables, figure what works best,learn the niche thoroughly.

And once u done with this start increasing your prices by showing your previous results. Get testimonials, create case studies from this old clients.

Also if possible, find people who are doing same thing, create mastermind of 3-5 people to accelerate your learning curve.

Good luck

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Agree 100%.

If you have little to no experience, charge a couple of hundreds per months and do simple stuff.

Then if you see big results for 5 clients start charging more.

When you have like 30 big results, start advertising to scale with a webinar funnel or a case study funnel.

I get all my clients like this, because I don't love to sell, so I run an auto-webinar funnel that ends in an application form so I get to choose the best ones.

And if I need more clients I close them for a done-for-you service for either their own funnel or advertising or I offer coaching.

Cray112 said:

@thinkinghat I appreciate the response and it's awesome to get help from a veteran(?)
I have a couple of questions - Firstly - Regarding the niche, would life coaches be a good target? And if I did target dentists and/Or chiropractors how would I learn the niche? Surely everyone who started out didn't have experience in these niches already?

The 3-5 people mastermind seems like a great idea, so if anyone else is reading up on this and is just starting their agency don't hesitate to comment.
Although I am thinking of creating a meet up group and providing value that way.
Thanks in advance for any help that you are able to provide.

Click to expand...

Hey,

How are things going with your agency?

Gohed Braun said:

Hey,

How are things going with your agency?

Click to expand...

Cray112 said:

@thinkinghat I appreciate the response and it's awesome to get help from a veteran(?)
I have a couple of questions - Firstly - Regarding the niche, would life coaches be a good target? And if I did target dentists and/Or chiropractors how would I learn the niche? Surely everyone who started out didn't have experience in these niches already?

The 3-5 people mastermind seems like a great idea, so if anyone else is reading up on this and is just starting their agency don't hesitate to comment.
Although I am thinking of creating a meet up group and providing value that way.
Thanks in advance for any help that you are able to provide.

Click to expand...

Hi guys, how is it going with your agency? I'm starting a digital agency as well over here in my town, would be cool to connect and learn from each other.