Hi guys I posted about this a while ago. I didn't receive any helpful replies, probably because I didn't provide enough details. Well here is the situation: since 2010, I have been working on this site of mine. It's a services site. Before February of this year, I was doing "ok". about 40 visitors a day, maybe 1 or 2 orders a day. I did only seo, no ppc. There was this competitor whose prices were much lower than me, and they did ppc. They came up for every single keyword that I was targeting, and always always on the very top of the page. They ppc campaign was excellent. I lost a lot of business to them because they prices were much lower than mine, and the reason that they could offer lower prices is because their quality sucks, they cheat people and laugh all the way to the bank. I used to get SOME clients. But then what I call "the tragedy" happened: they started showing 5 stars in their ads. They have like 400 completely fake reviews. as a result of this, traffic to my site basically died. Those damn stars are too noticeable. When somebody sees them on the top of the page, they will click immediately and won't bother going to other sites. So now my site is basically dead. I get maybe one call a day, and that will be some cheap asshole who's comparing 500 sites to find the absolute lowest price. most days I dont get any calls at all. I have installed authorship which has helped a little, but not in a significant way. Thanks for reading so far. Now my question: how do I compete? any suggestions are welcome, from the most innocent to the most evil.