So my competition had the number one spot for a keyword that is the name of a city. He just switched from a phpbb forum that allowed anonymous posts to what looks like a version of Wordpress ( I think it`s buddypress). Now if you search G for site:hissite.com all the links that are cahed result in a 404 page on the new WP build. So 2 questions. 1) If I get G to recrawl his site and they see that everything 404 to the new layout will he drop like a rock? 2) Best method to get G to crawl him hard fast and angry?