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My boss wants me to SEO her website, have no idea where to start. Please help..

Discussion in 'White Hat SEO' started by pkmoney, Jun 2, 2017.

  1. pkmoney

    pkmoney Newbie

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    Work has been slow here, and my boss knows I'm majoring in IT, so she got the idea for me to look for ways to optimize her personal website. Basically, her website promotes her skills such as business consulting, Motivational speaking, and Sales training. I have no idea which direction to go. I have read a lot of guides and still don't have an idea on what to do for her. I did some backlinking, but I feel like that isn't enough. Thanks.
     
  2. iamsolo

    iamsolo Power Member

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    If you dont know the shit about SEO dont do it. Doing SEO without knowing ins and outs will waste your time and her site may be gets penalized.
     
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  3. MuayThai

    MuayThai Jr. VIP Jr. VIP

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    Tell her you need about 1000 USD/mo to hire a SEO specialist.
    ;-)
     
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  4. creativeshuvo

    creativeshuvo Power Member

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    Tell he need a seo specialist . i can help you
     
  5. pkmoney

    pkmoney Newbie

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    Nty
    Good advice, thanks.
     
  6. ZoroBegins

    ZoroBegins Registered Member

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    Oh.. man. Now only thing you need's a professional SEO specialist for save your career.
     
  7. akssiv2007

    akssiv2007 Senior Member

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    Since you said you have read the guides but you dont kwow how to proceed

    1. Start optimization of on page issues.
    2. Look into the competition & research.
    3. Content optimization comes next.
    4. Build you links, social profiles etc.

    If you still find it difficult. Hire someone who knows what to do. Hire a SEO professional.

    Hope this helps you.
     
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  8. thetrustedzone

    thetrustedzone Jr. VIP Jr. VIP

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    as ppl said if don't know seo , don't touch it , your work with no knowledge will bring negative results .
     
  9. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    No doubt, as you have been counseled above, you should not touch it.

    But, if you can find a quality SEO to handle that for her I would expect she would be pleased.

    You can explain that IT is not necessarily SEO but rather a different field altogether and that there might be some minor overlapping at times she would be best suited to hire someone that specializes.

    Offer to be a part of, or head up the process, of finding someone for her.
     
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  10. mickyfu

    mickyfu Jr. VIP Jr. VIP

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    If you need a fair size e-penis to show her, you can lend mine if you want.
     
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  11. pkmoney

    pkmoney Newbie

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    Yeah, makes sense. It's a job I didn't sign up for. Also, I tried doing that and she says "I could find someone myself", basically saying she wants me to do something SEO related with my free time. I guess that's a work related issue though, lol. Anyways, I'll explain to her about the penalties and dangers of reckless SEO, thanks for the warning(s).
     
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  12. davids355

    davids355 Jr. VIP Jr. VIP

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    Even if you did know what you were doing it doesn't sound like a great gig anyway because of how little value she puts on "seoing her site".
     
  13. iamsolo

    iamsolo Power Member

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    If she insists on doing this shit, then follow phpbuilts On-page seo guide for on page seo. Thats enough for a personal website.
     
  14. KraftyKyle

    KraftyKyle Jr. Executive VIP Jr. VIP Premium Member

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    I actually disagree with everyone on this one. Since you already have the job and it's slow, I see it as a good opportunity to use the forum and other resources to learn more about SEO and online marketing as a whole.

    Like @BassTrackerBoats said, make sure she knows 'majoring in IT' does not mean 'knows everything there is to know about SEO / internet marketing'. It's like when people hear what I do and ask me any question that is vaguely related to the internet or a computer...

    If she doesn't care if you get results, but more that you tried to learn more about SEO and implement what you learn, then shoot, it sounds like you're in an internship / part time position so why not give it a go? If you fail, then you failed on the company's timecard and if you succeed, you will be able to use your skills to profit for years to come.
     
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  15. alababallah

    alababallah Newbie

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    Oh what a task she wants you to accomplish! not an easy one
    But if you succeeded in ranking her site you just go to her and quit you job and start your own affiliate marketing
    Seriously go for the below guides you will step by step learn how to do it and don't get overwhelmed because there are lots to do
    1-wpbeginner.com
    2-gotchseo.com
    3-onlinedimes.com
    4-rankersparadise.com
    But don't go for 3 and 4 unless you figured out what the seo is all about from 1 and 2
    To wrap up what u need to do
    There are two main parts
    Onpage seo and off page
    Your first target is to choose a low competition keyword
    Second make awesome content
    Third make awesome content
    Yea make a hell awesome content
    Then go for onpage opimization
    Have other contents for your site
    Interlinking to them
    SStart your offpage seo
    rank number 1
    Have a good day :)
     
    Last edited: Jun 2, 2017
  16. SolveMyMaze

    SolveMyMaze Jr. VIP Jr. VIP

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    It's a tough spot that you've been put in with this one.
    First of all, are you getting paid any extra for this? Secondly, a great place to start is by reading this thread and pretty much all of the whitehat threads by tommy.

    There's a lot of reading between those two links and it should ideally help you out. As @KraftyKyle mentioned, this could be a great opportunity to learn something new and even use these techniques to promote yourself online in time for you getting your degree.

    From what you said though, she asked you to do this in your free time. Like hell I'd do any kind of work for someone else and not get paid for it. Surely if she's got such a repertoire of skills then she should also have a lot of contacts in the business. Not hating on your boss but it sounds like a bit of a bellend.
     
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  17. LosPollos

    LosPollos Jr. VIP Jr. VIP Premium Member

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    If your work is slow and she wants you to SEO rank her site, which you can't do with your present skill set, either ask her to hire a SEO specialist or figure out a way to get her to pay for your training so you can develop skills that will benefit her, the company, and yourself on her dime. Perhaps she can hire a SEO specialist that can train you while you optimize the site together?
     
  18. fd55

    fd55 Registered Member

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    I'll agree with pretty much everything above, but it also sounds like your boss just wants you to be "busy" when there's not much to do.

    Outside of hiring an actual SEO expert, perhaps just do the tidying up on the page. These are the little things. Check page titles/urls, inner-linking to other pages in site, load times, images, depending on content send it through Copyscape....

    Maybe even just set up on Cloudflare (not really seo, but again - maybe she just wants you to be busy with "work related" stuff it seems)....if that's the case, might as well do more server related stuff, like white/black list IPs. Be more in line with what you do then trying seo. If you have any interest in learning SEO - could be a good testing site to play with. Kind of a dick move, since anything that you mess up penalizes her site, so I guess it depends on how you feel about her / company / job. Good luck either way.
     
  19. W9go

    W9go Jr. VIP Jr. VIP Premium Member

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    the question is how does she look ???
     
  20. transitarea

    transitarea Senior Member

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    What does she want ? Traffic?
    Make her a FB fanpage and drive paid FB traffic to that page and she can that visitors are coming.