Work has been slow here, and my boss knows I'm majoring in IT, so she got the idea for me to look for ways to optimize her personal website. Basically, her website promotes her skills such as business consulting, Motivational speaking, and Sales training. I have no idea which direction to go. I have read a lot of guides and still don't have an idea on what to do for her. I did some backlinking, but I feel like that isn't enough. Thanks.