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My boss asked me to give him SEO advice. How do I manage to sell him my service instead?

Discussion in 'Black Hat SEO' started by Paulie W, Feb 23, 2014.

  1. Paulie W

    Paulie W Regular Member

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    I had a talk with my boss a few days ago and we started talking about his website. Since I planned to convert him into a SEO customer once I am more experienced, I mentioned that I studied SEO the last 5 months a lot and have my first local SEO client now. Since he has done SEO himself for his 2 websites and managed to rank #1 on a few of high comp. KWs, he asked me a few questions about my broad strategy to rank my clients site and was impressed by it. He then mentioned once I am more experienced I can do his site.

    Then he told me about his plans for link exchange with other sites in his nieche and I said that I wouldnt do it, since there are more powerful ways to rank higher with less risk involved. He then asked me to do a research on link exchange and other ways to rank his website for the KWs for which he is not #1 and I agreed because I was not prepared for this question in this situation.

    So how do I manage to convert him into a client instead of giving him some free SEO advice? in the past he researched SEO strategies and outsourced them to one of his employes and I am afraid that it might be the same when I give him some tips on this.

    My plan was to explain him why a PBN is a very effective and one of the safest way to rank, but to do it you need to have a lot of time and specially knowledge about it. By doing that I hold my promise to give him some tips without giving him a guideline how to do it and taking the risk that his employee will do this task.

    What do you think about that? And How do you manage not to get "exploited" when some people ask you for SEO advice?


    EDIT: Sorry, I should have been more clear: its just a student job (10 hours per week) which I do just to get some money while studying. I dont plan to do it longer than neccessary. Also, its easy for me to find a similiar job with similiar salary.
     
    Last edited: Feb 23, 2014
  2. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    Personally I would keep my own business well away from my bosses business if I worked for someone.
     
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  3. maecenas23

    maecenas23 Jr. VIP Jr. VIP Premium Member

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    Mickyfu is right. You should keep things separate.
    Anyways, if you still want to do it, you can use the "I have a friend" tactic.
     
  4. coolkumar123

    coolkumar123 Regular Member

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    Well said. I will never connect my business with my boss business.
     
  5. Reyone

    Reyone Elite Member

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    If you don't know how to, then don't do it. Chances are you will screw up, lose your job and waste his money. You will gain experience tho, so its up to you.

    If I were you I would simply hire someone and charge your boss that+profit.
     
  6. evilclown

    evilclown Senior Member

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    Is very simple. You just tell him boss with all due respect. I do have a solution witch I can offer to you as separate business. Now, that been said. I will be honest, you are tempted right now to sell a SEO package and make some bucks. But you are forgetting you are his employee, I won't mix them both. My advice let him do his own research, don't talk about the topic, don't say anything. If he asks you, just never go into specifics. Talk about it, but be vague, sound knowledgeable, be some what cocky. If he asks you tell him straight that you don't want to mix your job with your business. That you love your job. You need to build leverage.

    Good Luck.
     
  7. Paulie W

    Paulie W Regular Member

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    Its just a student job I have been doing for him. I then convinced him to do FB marketing for his fan page, where the results are good, but not great. Since I dont plan continue working this student job once I have a moderate income from SEO (he knows that this job is shortterm for me), I think turning him into a customer is a good idea, specially because he has a very good opinion about me and therefore I consider my chances to be good.

    Edited the OP for clarification
     
    Last edited: Feb 23, 2014
  8. Roshaen

    Roshaen Elite Member

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    I guess you have already made your mind to sell him you seo services.
    If he owns a company you can't sell him your services since you don't own a company and first thing most companies trust a seo company with good portfolio rather than a freelance Or you can straight forward with monthly price and rank guarantee if you can do it.
     
  9. Paulie W

    Paulie W Regular Member

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    I think you are right that I shouldnt do it now. My plan was to tell him that I dont have the experience now, but will have it probably in a few months and then can push his ranking for the KWs. I collected many KWs for 6 different sites, which I will build in the next months. Since all he is missing imo is a PBN, I could get that experience while building my sites and once I see that it is working, I can move towards his site.

    In local SEO I will get the experience through my first client for which I am starting my service next week.
     
  10. Paulie W

    Paulie W Regular Member

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    I am creating a company right now. Also, he had some bad experience with SEO companies and like I said has a very good opinion about my work and persona. He even said that my 1st client should be happy to have me because of my knowledge and my work ethic.
     
  11. solventnine

    solventnine Junior Member

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    While I agree with the others in not mixing businesses, if you're set on converting him into a client, you're going to have to set boundaries. That might make your student job much more difficult, so just be prepared. Figure out what you're going to give for free (as someone mentioned earlier, keep it limited and vague) and what you will charge for.
     
  12. tony_d

    tony_d Elite Member

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    You sell him by being an expert. Tell him LOTS and LOTS of valuable information, and bombard him with (true) information, about the way things work and why they work that way and how to go about it, and all of the things you need to be careful with and why. Then give him 3 or 4 VERY comprehensive resources, with hours and hours worth of reading to do, and tell him it's 'all quite easy, just read up and learn your way through it all'.

    Human nature will kick in - he'll want to take the shortcut, and he'll ask if you can do it for him instead :) There you are - you've sold your service, without ever offering it :)
     
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  13. tony_d

    tony_d Elite Member

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    Lol seriously? Did you make that up, or did someone actually tell you that and you believed them? Please don't give bad advice, it's just out of order.

    NOBODY (company or otherwise) cares who you are, where you come from, or what color or size or shape you are - they ONLY care what you can do for them!
     
  14. JustUs

    JustUs Power Member

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    Be blunt. Tell him that much of SEO is selling advise. Since he is not paying for your SEO service, the advise is not available.
     
  15. Danny1111

    Danny1111 Elite Member

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    Too much risk too little reward .... You gotta separate these things .. Just like people above said.
     
  16. Paulie W

    Paulie W Regular Member

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    Thats a good and interesting advice Tony, but as I know my boss he might actually learn it since he is very interested in SEO and outsource the process to a coworker. Germans dont have this kind of human nature, when they see an opportunity to save money they chase it like a rat after cheese.
     
  17. lancis

    lancis Elite Member

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    The greedy among us usually pay more. :)

    Why sell him your service? Outsource for him. Get him "deals" of his lifetime, e.q. find a cheap services + take a cut. Make him realize he wouldnt get it cheaper without you, and you're in a long term business.
     
  18. MafiaBoss

    MafiaBoss Elite Member

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    unless you are thinking of quitting your job soon, don't do it.
     
  19. Execute

    Execute Supreme Member

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    When happens if something goes wrong? Usually you would have a disgruntled client that you may have to refund etc and then part ways, but that person is your boss, probably not the best person to lose the trust of. If you have any potential promotions/ pay increases in the near future this can be a great strategy to prove you are dedicated to the success of the company and give him some free knowledge.
     
  20. Paulie W

    Paulie W Regular Member

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    True :D


    I doubt I will find good and cheap German Local SEO Services. The ones that are good in it charge shit tons of money. One of the most successful SEO services in my town charge 400$ per link. I would really like to know what kind of link these are.

    Also, I want to learn local SEO, get experienced and then outsource the different tasks to some students after I teached them how to do it. Imo thats a great way to have control over the quality of your service and is more profitable then outsourcing it to some other SEO services.