I had a talk with my boss a few days ago and we started talking about his website. Since I planned to convert him into a SEO customer once I am more experienced, I mentioned that I studied SEO the last 5 months a lot and have my first local SEO client now. Since he has done SEO himself for his 2 websites and managed to rank #1 on a few of high comp. KWs, he asked me a few questions about my broad strategy to rank my clients site and was impressed by it. He then mentioned once I am more experienced I can do his site. Then he told me about his plans for link exchange with other sites in his nieche and I said that I wouldnt do it, since there are more powerful ways to rank higher with less risk involved. He then asked me to do a research on link exchange and other ways to rank his website for the KWs for which he is not #1 and I agreed because I was not prepared for this question in this situation. So how do I manage to convert him into a client instead of giving him some free SEO advice? in the past he researched SEO strategies and outsourced them to one of his employes and I am afraid that it might be the same when I give him some tips on this. My plan was to explain him why a PBN is a very effective and one of the safest way to rank, but to do it you need to have a lot of time and specially knowledge about it. By doing that I hold my promise to give him some tips without giving him a guideline how to do it and taking the risk that his employee will do this task. What do you think about that? And How do you manage not to get "exploited" when some people ask you for SEO advice? EDIT: Sorry, I should have been more clear: its just a student job (10 hours per week) which I do just to get some money while studying. I dont plan to do it longer than neccessary. Also, its easy for me to find a similiar job with similiar salary.