Hi to all! I do other things as an affiliate marketer but from 2012 january or february I had tried my luck on selling ebooks with Amazon. It will be labor work for me to talk about all steps so I want for now to just talk on basic marketing and selling. If it sorts out good I will most probably write more on this. Before anything else, I spent time here to look for a kindle related category but haven't found one. If this isn't the right section let me know and I will ask to be moved to other section, and please accept apologize from me. I did pretty from 2012 august to now, launching ebooks and products got me a nice figures and all these by jumping into Amazon. Things are quite simple because I outsource content and ebook design, then besides earnings of Amazon I also get readers to opt in to an email list to sell them later a product. This thread took me 2 or 3 days to write in my free time and for your comfort I got one of my ebook writers and proof-readers to manage it and making it easy to read by coming with greater wording. As I'm not a master of english I struggle to have good wording. This is a basic guide wrote for starters from BHW, that would reveal some of my tips and views over Amazon Kindle selling. I hope you will like the quality and if this sorts out good I will post some of my blackhat tricks on selling and ranking into Amazon. Title: Marketing Your eBook on Amazon Book description Your book description is your primary tool for making sure that people who find your book buy it. A poor book description will lead to poor sales. Most people who shop online are in effect "lazy". This means they tend to scan a page very very quickly before moving on to something else. A badly written, overly brief book description just isn't eye catching enough. Because of this you need to make sure you make the most of this facility to help sell your book. You have 4000 characters to use and I suggest you make the most of them. A good book description should answer questions. Remember, unless you are already a famous author, a customer is going to have to be convinced that your book is worth buying. The best way to do this is to answer any questions they may have. The first and most obvious question that is on people's minds when they look at a new book is "What is this book all about?". If it is a fiction book, what genre is it? For example is it a comedy or a thriller? If it is a guide or self-help book then how exactly will it help them? Think about books you yourself bought on Amazon. Now go have a look at their book descriptions. Chances are you would have found yourself intrigued by the description and wanting to know more. That?s the key to getting your audience to buy your book. Writing this description could be harder than writing the book itself. I'm outsourcing this to copywriters as it's different than ebook writing or proof-reading. To write a great book description will require you to take a step back and assess your work with a different set of eyes. Put yourself in a potential customers shoes. Think critically about what you see on your Amazon page and then write a description that would lure you in and make you buy. Fiction - Describes the central plot of the book in an exciting manner - Gives some insight into the key characters - Provides some example paragraphs that makes the reader want more - Leaves the reader with a cliff-hanger Non-Fiction - Highlights a problem and then explains how you will resolve it - Reveals something different about your boo - Has bullet points covering key concepts/issues in your book - Some examples of the type of results you can expect with your book - Provides your credentials as an author Highly Attractive description (HTML) Traditionally tags are used in HTML. These involve a < and a > bracket with something written inside them which causes a specific output. For example placing a "b" between <> would make writing bold. Take a look at the example below: <b>This text is bold</b> Using the letter "i" between <> tags would create italic text and "u" would create underlined text. However, Amazon uses these principles but instead of using <> tags they use the < and >. These stand for "less than" and "greater than". So, to write something in Bold in your book description you would use the following code: Code: <b> [B]YOUR BOLD TEXT HERE[/B] </b> You can use the following encoded HTML tags in your book description: BOLD: Code: <b> Bold Text goes here</b> ITALICS: Code: <i> Italic Text goes here</i> UNDERLINED TEXT Code: <i> Underlined Text goes here</i> BOLD AND ITALIC: Code: <i><b> Bold Text goes here</b></i> BULLETED LIST: Code: <ul> <li> Bullet point 1 </li> <li> Bullet point 2 </li> <li> Bullet point 3 </li> </ul> This bullet list will look like this: Bullet point 1 Bullet point 2 Bullet point 3 NUMBERED LIST: Code: <ol> <li> Number 1 </li> <li> Number 2 </li> <li> Number 3 </li> </ol> This number list will look like this: Number 1 Number 2 Number 3 H1 HEADING: Code: <h1> Your heading goes here </h1> H2 HEADING (Amazon Orange): Code: <h2> Your heading goes here </h2> Heading H2 will appear as the second largest heading and will be coloured in "Amazon Orange". You can also substitute H2 with headings H3, H4, H5 and H6. Book Categories Amazon give you the ability to add your book to two categories in the Kindle bookstore. They are important as a lot of people browse for books by first selecting a category. How do you go about deciding which category to choose? The first thing you should do is look at the categories which your rival books are listed under. This gives you an immediate indication of which categories your potential customers browse to find your type of book. You can see how popular a book is in a particular category by looking at the "Product Details" section which can be found about halfway down the page on Amazon. For example, a book on Trading and Investing, rather than being listed in the more obvious categories of "Investment and Securities" could be listed in the "Entrepreneurship" category. This is a much smaller category that is likely to draw individuals who are interested in making money. These people, by definition, may well be interested in a book that shows them how to make money by Trading and Investing. Once you save these changes it will take up to 24 hours for these to reflect on the Amazon website. During this period you will not be able to make any further changes to your book. Book Keywords Amazon allow you to select 7 keywords. It's important to make sure that they are relevant to your book and are words that are likely to be used by potential customers to search for books like yours. You can use single words or complete phrases and enter these in the "Keywords" section of your account. 7 words might not seem much but Amazon also indexes your books page to include your book description. Therefore any phrases or words that are included in this area will also help generate hits when a potential customer performs a search. Go to the the Amazon start searching for your book using phrases and words that you as a customer would use. You will see that the search box automatically generates some suggested phrases for you. Although Amazon don't officially confirm this but it's a reasonable assumption that the higher up the list a suggested phrase appears the more popular it is likely to be. To find phrases and keywords you can use Google Keyword Tool or Google Suggestion Tool. Start making a note of these phrases. Then input a new word and see what results are generated. Remember you only have 7 keywords you can use and as such you want to make sure you snag as many potential customers as possible. From this list you need to select the 7 that are the most relevant to your book and which you think your readers will use when searching for books like yours. Because they have appeared in Amazons search list there is a good chance they are keywords used by Amazon customers on a regular basis. Pricing After optimising your keywords and categories you will hopefully start to see an uptick in the number of people purchasing your book. You can further increase your sales by making sure you have got the price for your book set at the right level. The right level is the price at which you achieve the most amount of revenue, NOT just the most number of sales. If you sell 10 books priced at $0.99 you would earn $9.99. Obviously you could achieve the same revenue by selling just one book priced at $9.99. These are prices at two extreme ends of the spectrum. What you need to do is find a happy medium that generates the most amount of revenue. There are a number of factors to consider when deciding on a price. First to consider is what are your competitors selling their books for? You will have few, if any reviews (more on that later) and your Amazon book ranking will be low. In addition, unless you are already an established author you will be a relative unknown. If your better known competitor is selling a similar book for $5.99 what makes you think you can also price your book at $5.99? One thing is for sure, if your competitor is priced at $5.99 there is little, if any chance of selling your book (at least for now) for $9.99. Second to consider is the benefits of undercutting the competition and potentially by a significant margin. You could price your book at $2.99 (the lowest price you can sell for if you want to achieve a 70% royalty, which, you almost certainly do) but does $2.99 seem too cheap? There is a school of thought that says the cheaper product the less its perceived value. This means you could have the most fantastic book in the world but if it is priced to low that will reduce its value in the eyes of the customer. On the plus side a low price means your potential customer has little to lose by purchasing your book. After all who worries too much about a $2.99 purchase? You need to strike a balance. So how do you do this? Simply by experimenting. You get to try out different things and analyse what works (sells) and what doesn't. This applies to keywords, categories, book description, your book cover, and of course, pricing. You've got to start somewhere when selecting a price and I would suggest that a good place to start would be by undercutting your competitors. As I've already said you are likely new to the Kindle publishing world and like it or like it not that means your books will be perceived as less valuable than an established author in your field. Therefore you need to get people "onside" and a quick and easy way to do that is by making sure you don?t charge them too much to try out your book. After you've set a price you will need to monitor your sales over the next two to three weeks. After this period you can think about increasing or decreasing your price and then see whether you get a boost in sales or things dive right off. Assuming you started out with a low price you will want to increase your book price by approx. $1 a time. $2.99 becomes $3.99 and so on. Unless you experience a dramatic decrease in sales keep on going. Reviews A lot of books on Amazon have reviews posted about them. Getting some (preferably good) reviews is essential if you want to increase your sales. This is because without them your books page on Amazon will look empty and rather inferior to other books out there. If you've got no reviews it sends the signal that no one has bought your book. And that is one of the biggest reasons why no one else will buy it. For the first time you could ask for friends to leave a review for you, or just buy them but be careful. FIN I have tried my best to make it a great thread! Excited to see the reactions of it and I will write more threads.