I'm not exactly new on BHW but I've not really started anything serious untill now. This thread is to share my experience with you and for my own benefit. I'm 19 and I started learning SEO when I was 17, I've set my own eCommerce site in a partnership with a close friend. So lets get started I use to rely on 'Google Shopping Feeds' but since they're going PPC soon I've decided to just stop it completely, I did get quite decent sales out of it but I was 'almost' mis leading customers on a legit site. (It worked very well and the customers were very happy, you can really only do this in my niche so don't get any ideas it's hard to explain) Anyways moving on, my site has 395 products and 1669 sub categories at this time. Yes that's a lot of sub categories but my niche requires that. An example would be cars, one AFTERMARKET exhaust may fit 100 cars so one product goes into 100 categories/cars. (hope that makes sense). My goal is to rank around 50 products and 200-300 subcategories for now in between 6 months. The products can be ranked quite easily if I buck my ideas up and the majority of sub categories can be ranked quite easy too. (this is the beauty of my niche there is only a few REAL authority sites, and to be honest my site is just as good if not better than my competitors as I've put in 1000s of hours. My MAIN competitor is turning over £3,000,000 and profit wise would be an easy 35-50%. They employ 14 people though and I'm really a one man army so all I can do is keep learning. I'll go into a bit more detail to let you guys know that I'm not some kind of internet troll that is trying to get people to follow a dumb thread about some kids dream, this is a real project and I NEED to succeed. A short list of good points about the company so far: The company is VAT registered We use a VPS that is over £80/month I've even setup a CDN network so the site loads stupidly quick Our own Merchant number Currently using Sagepay for payments A real business bank account Stock is in our shop, can easily dropship to customers too I've recently just re-done my site and started from scratch on certain parts, e.g images, I made sure they're all under 10k and I did a few more tweaks that took a lot of time but was worth it. My site currently loads just over 1 sec so that's a positive. At the moment I'm having issues finishing off my on site SEO, due to my niche and products you can't really make them 'unique' in Googles eyes. Once this has been finished I'll be finishing the extra content on each product so our users can benefit from the extra information. I'll also be trying to get my products lots of reviews to increase my conversion rate further. We currently rank #1 for our main keyword which has made a few £1000 worth of sales (5400 exact UK local) over time. We've been ranked for it for a few month now but I'm slowly trying to rank for higher keywords for more traffic and ££. Site use to have over 200 visitors a day but since I stopped the Google shopping feeds it dropped down to 70-100. Conversion wise today was over 10% which is good considering I think on average an eCommerce site is around 2.4%. I've had various SEO packages over the year or two off the BHW Service section and some were good and some were absolutely terrible, some I feel as though nothing was really done and I wasted my money but that's life. Current tools I use at the moment are: Google Analtics SEOMoz IBP (sometimes) BHW of course! My site isn't really an authority site as of yet but it'll come with time. I'll actually get there due to the high authority my main competitor has and I want to kick there ass. I'll be updating this every few days or when I do changes or find something out that is awesome to benefit other members. Any questions please ask me. I would HIGHLY appriciate anyone who runs successful ecommerce sites to get in touch with me if they can share ideas and tips to help me out. Even SEO experts with tips, I don't care even if it's stuff I may already know, if I read it I'll take it in and then I can check if I've done it. I'm no expert and I'm not clever at all and all I can do is learn!