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My awesome journey to 9K/month via [eCommerce Site]

Discussion in 'My Journey Discussions' started by Revolate, Oct 11, 2012.

  1. Revolate

    Revolate Regular Member

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    I'm not exactly new on BHW but I've not really started anything serious untill now. This thread is to share my experience with you and for my own benefit.

    I'm 19 and I started learning SEO when I was 17, I've set my own eCommerce site in a partnership with a close friend. So lets get started I use to rely on 'Google Shopping Feeds' but since they're going PPC soon I've decided to just stop it completely, I did get quite decent sales out of it but I was 'almost' mis leading customers on a legit site. (It worked very well and the customers were very happy, you can really only do this in my niche so don't get any ideas it's hard to explain)

    Anyways moving on, my site has 395 products and 1669 sub categories at this time. Yes that's a lot of sub categories but my niche requires that. An example would be cars, one AFTERMARKET exhaust may fit 100 cars so one product goes into 100 categories/cars. (hope that makes sense).

    My goal is to rank around 50 products and 200-300 subcategories for now in between 6 months. The products can be ranked quite easily if I buck my ideas up and the majority of sub categories can be ranked quite easy too. (this is the beauty of my niche there is only a few REAL authority sites, and to be honest my site is just as good if not better than my competitors as I've put in 1000s of hours. My MAIN competitor is turning over £3,000,000 and profit wise would be an easy 35-50%. They employ 14 people though and I'm really a one man army so all I can do is keep learning.

    I'll go into a bit more detail to let you guys know that I'm not some kind of internet troll that is trying to get people to follow a dumb thread about some kids dream, this is a real project and I NEED to succeed.

    A short list of good points about the company so far:

    • The company is VAT registered
    • We use a VPS that is over £80/month
    • I've even setup a CDN network so the site loads stupidly quick
    • Our own Merchant number
    • Currently using Sagepay for payments
    • A real business bank account
    • Stock is in our shop, can easily dropship to customers too

    I've recently just re-done my site and started from scratch on certain parts, e.g images, I made sure they're all under 10k and I did a few more tweaks that took a lot of time but was worth it. My site currently loads just over 1 sec so that's a positive. At the moment I'm having issues finishing off my on site SEO, due to my niche and products you can't really make them 'unique' in Googles eyes. Once this has been finished I'll be finishing the extra content on each product so our users can benefit from the extra information. I'll also be trying to get my products lots of reviews to increase my conversion rate further.

    We currently rank #1 for our main keyword which has made a few £1000 worth of sales (5400 exact UK local) over time. We've been ranked for it for a few month now but I'm slowly trying to rank for higher keywords for more traffic and ££. Site use to have over 200 visitors a day but since I stopped the Google shopping feeds it dropped down to 70-100. Conversion wise today was over 10% which is good considering I think on average an eCommerce site is around 2.4%.

    I've had various SEO packages over the year or two off the BHW Service section and some were good and some were absolutely terrible, some I feel as though nothing was really done and I wasted my money but that's life.

    Current tools I use at the moment are:
    • Google Analtics
    • SEOMoz
    • IBP (sometimes)
    • BHW of course!

    My site isn't really an authority site as of yet but it'll come with time. I'll actually get there due to the high authority my main competitor has and I want to kick there ass. :p

    I'll be updating this every few days or when I do changes or find something out that is awesome to benefit other members. Any questions please ask me.

    I would HIGHLY appriciate anyone who runs successful ecommerce sites to get in touch with me if they can share ideas and tips to help me out. Even SEO experts with tips, I don't care even if it's stuff I may already know, if I read it I'll take it in and then I can check if I've done it. I'm no expert and I'm not clever at all and all I can do is learn!
     
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    Last edited: Oct 11, 2012
  2. yayman

    yayman Registered Member

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    Awesome dude, quick question, how did you start? what category is your merchandise under?
     
  3. Revolate

    Revolate Regular Member

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    SEO or the Ecommerce site? Closest answer is 'computer stuff' for the merchandise side of things, that's all I can say mate.
     
  4. radarsurge

    radarsurge Regular Member Premium Member

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    I like your attitude dude.

    Do you guys have Craigslist there? If so, Title Ads your Keywords, use a couple accounts and renew once a week or so. G indexes them and ranks them quick so its a way to stay in the SERPs until you rank. You can use CLbot if you'd like. Write 50 different blurbs and use diff KWs as your subject and 1-2 accounts could do the trick!

    This will never rank for competitive phrases but works perfect for specific niche KWs. Hope that helps, or at least gets you thinking about other ideas. I used this on a eComm site and got 200-250 uniques with 5 new posts a day.
     
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  5. FMCShows

    FMCShows Newbie

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    Good luck!

    A positive and hardworking approach to an eCommerce site, i'm sure if you continue like this you'll surpass your own expectations.

    All the best.

     
  6. GiorgioB

    GiorgioB Supreme Member

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    I'm also running my ecommerce business and fully understand the "one man army" expression. My best advice... try and build up your direct traffic, promote your brand name, your shop name, etc.. What you want is people knowing your shop, not just landing on 1-2 pages that are of interest to them. I do this for my shop and a lot of it is offline marketing (flyers, business cards, etc..). You'll also be less dependent on Google which is never a bad thing...
     
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  7. bbHood925

    bbHood925 Newbie

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    This guy has it right. Build the brand, reinvest some money into ppc and start creating a community out of your customers. Maybe have some forums or even better, a facebook fan page where customers and other insterested members alike can discuss/share/sell your merchandise for you in whatever niche your in
     
  8. NikosX

    NikosX Power Member

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    come on! really?
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    In a VPS far far away...
    first of all congrats on your try!

    secondly, one suggestion. Try making subdomains and multilanguage pages...

    and you will remember me ;)
     
  9. Revolate

    Revolate Regular Member

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    Unfortunately I only target UK visitors due to the product. ;) If I make a forum I'll use a subdomain. Thanks for everyones positive comments!
     
  10. Revolate

    Revolate Regular Member

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    Totally agree with both of you guys. I have tried PPC a while back and had very little success, we were paying out £150+ to see £30 in sales, obviously not a good thing at all. I probably need to look more into PPC and see what kind of campaign I can setup, my business partner also wants to go PPC. Anyone have tips on PPC techniques let me know.
     
  11. smartstar1

    smartstar1 Junior Member

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    In terms of PPC try to focus on long tail keywords. I am sure you have some kind of product feeds with a good macro or otherwise manual you can create really good long tail product keywords. Only upload them as exact match keywords to limit your risk. Depending on your niche you should be able to get clicks for lower then 0.30 Pounds.
     
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  12. Bestbuyfoam

    Bestbuyfoam Jr. VIP Jr. VIP Premium Member

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    Subscribed!!! I am going to keep an eye on your thread I love these journey threads...I have a ecommerce site also...So be sure to keep us updated...
     
  13. yogi31286

    yogi31286 Elite Member

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    are you doing coupons promotions? if not then i would suggest to do it as your website will go viral when you promote free coupons on forums etc.

    i've seen few sites which got overnight brand name just because they promoted coupons! and also, that always boosts sales like anything.
     
  14. Revolate

    Revolate Regular Member

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    That's a good idea, I'll try it, I was going for keywords such as 'cheap widgets' or 'widgets' and never really got good ROI, but if I do as you say and target exact keywords theres a good chance it'll convert. Thanks for that I'll discuss it with my business partner and see if I can grab a free adword voucher ;)
     
  15. Revolate

    Revolate Regular Member

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    I was thinking of trying something like 'UKHotDeals' if we sell a shit load of products at cost price then theres a good chance our brand will get out there and we'll get return customers, with my niche it's a product the customers need depending on how much they use. ;)

    Do you have any coupon sites you could suggest? I know by using Twitter and uploading a coupon there are sites that add your coupon automatically. :)
     
    Last edited: Oct 11, 2012
  16. ardley216

    ardley216 Elite Member

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    Have you written a genuine business plan? this seems like a 'real' business here. I would forget 'get rich quick', but put some big investment in. this sort of thing can pay off well.. I'd build up trust! Make sure your website looks top notch.
     
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  17. Revolate

    Revolate Regular Member

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    I don't have an exact business plan, but I do need to write down one soon so I can check the list off, currently I'm off work, took my first holiday this year for only 5 days, I work 6 days a week none stop crazy hours. Get rich quick wouldn't work with this business, this is a HUGE investment and I can assume it will pay off well if I do it NOW and not later. I have quite a lot of repeat customers. Site looks nice too, it's responsive so it will adapt to iphones/ipads etc.

    I'm going to pop into work and grab a few files off my computer so I can finish off my onsite SEO, it's slowing me right down. I'm also overdrawn on my personal bank and need to sort a few finance issues out so I can get back to working!

    If anyone would like to discuss ideas on Skype drop me a PM.
     
  18. Revolate

    Revolate Regular Member

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    Just a little update, today I've finally sorted out my categories in terms on onsite SEO they're all done to a very acceptable standard. My plan is to improve it further when the time comes on certain categorys. As I said previously it's hard to describe the same category nearly 2000 times when they're in a sense the same thing.

    Next thing I need to do is my products onsite SEO then I need to finish the extra content on my products and then write down a business plan so I can be more organized and set certain targets. This will take a while so I don't expect to update for a day or two. Unless I really pull my finger out of my ass.
     
  19. yayman

    yayman Registered Member

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    Hm..both?
     
  20. rockong

    rockong Power Member

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    Keep at it man! I actually just started an e-commerce site as well (first one in all my internet ventures) and it's proven to be more of a challenge than IM itself! PM me - let's see if we can bounce ideas off each other OP