My average adwords quality score plunged from 6.6 to 4.8 in just 3 days?

Discussion in 'Adwords' started by replaced, Jun 1, 2012.

  1. replaced

    replaced Newbie

    Jun 1, 2012
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    WTH is wrong with google adwords I am going nuts. I changed the ads I used and my website privacy policy just 3 days ago and now my quality scores are sinking like the titanic. Yesterday, I had 3 keywords that were 3/10 and today I have 5 that are 3/10 even though CTR is slightly up from yesterday. I now have tons of 4's. My average unweighted adwords quality score was 6.6 just 3 days ago and now it's at 4.8. Keywords have been the same for months. Anyone had something like this happen to them? What should I do? I spend about $170 a day on adwords.

    BTW the privacy policy I had before said that I collected no info and I changed it to a generic generated one that said that I do collect info etc...
  2. kuzmanin

    kuzmanin Regular Member

    Jul 17, 2010
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    Did you stopped, added, deleted, changed keywords?
    If yes you lost your previous QS
    One way to gather high QA is to wait and invest money in keywords. The key element is CTR - just bid more and ensure that CTR is more than 6-7% in about 10-15 days. It will increase QS with 1or 2 pints
  3. LucidMarketing

    LucidMarketing Regular Member

    Jun 25, 2011
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    Your new ads are not as good as the ones you had before.

    QS, while shown at the keyword level, is really the keyword-ad level. It's the ad that drives click rate, not the keyword. As Kuz said, the main factor behind QS is click rate. Your CTR is compared to others using the keyword, accounting for position. If your CTR is average at that position, your QS will be average. Also, comparing CTR one day to the next is irrelevant as the margin of error is generally high. Google probably calculates QS based on the last few thousand searches for the keyword. This way, any seasonal or other effects are removed.