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My authority site building guide

Discussion in 'White Hat SEO' started by Mareshal, Dec 16, 2012.

  1. Mareshal

    Mareshal Registered Member

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    I've been reading and planning my authority site for a while now.

    It will be more of photo posting with about 300-500 words per article (rarely a bigger one), I hope at least once every 2-3 days.

    Income source: Adsense, Amazon affiliates, paid listings, banner ads

    Here are a few guidelines I would like to respect myself:
    1. Make a short research before thinking about a new article, on the targeted keywords, just like for a micro niche, but be more broad and tolerant. Many of niches are found using 0.8 CPC & 1000+ local searches. Well I can live with 0.5 CPC and 500+ searches, I think...:p
    2. I've read here, that it's very important to link from youtube to your own site. I was thinking of making slideshow in Powerpoint, convert it to a movie and upload to various movie sites (youtube, dailymotion, vimeo, etc.)
    3. Add some amazon affiliate products, just like "materials used".
    4. Create a facebook/twitter/g+/pinterest account.
    5. Manually link building with helpful comments.
    6. Mailchimp newsletter
    7. Create a tumblr/wordpress/blogspot version of the site and post each article


    Please tell me what do you think, what should I add or remove.

    Thanks.

    LE: I've modified the post a bit. 2 and 7 are coloured with red because they are considered bad techniques (davids355 thanks)
     
    Last edited: Dec 16, 2012
  2. Eagle Eye

    Eagle Eye Senior Member

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  3. Mareshal

    Mareshal Registered Member

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    I've read it since 2 days ago, but werepreneur.com doesn't look like a authority site.

    It's just a reposting website, there's no unique content, no comments at all.
    I won't order twitter followers, fake G pluses, useless facebook likes.
     
  4. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Regarding reporting to blog, I say bad idea, same with the PowerPoint to YouTube - if you want to build an authority site then the stuff that serves only to promote your site should be kept to a minimum - you should be focusing on quality over everything else (at least until you build the site up a bit).
     
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  5. Mareshal

    Mareshal Registered Member

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    I've updated the first post. From time to time I'll repost the guidelines (good and bad) just to keep track of them.
     
  6. Glenn BH

    Glenn BH Regular Member

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    Just one question. What do you think an authority site is?

    Yeah, an authority site will post crappy slideshow on youtube...

    Just noticed that you've already updated your first post.
     
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  7. Mareshal

    Mareshal Registered Member

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    I don't know the exact definition of an authority site, but here's what I understand:
    1. frequently updated content which adds value to the website, that people like to read, and most important UNIQUE
    2. big articles (500+, 1000+ words)
    3. intelligent manual link building (no black hat techniques). Every backlink should be intended to be there.
    4. the domain name MUST be a brand name (in my is it's a word + one letter suffix)
    5. non intrusive advertising
    6. link to other authority sites (same niche)
    7. target multiple keywords
    8. various types of traffic (social, newsletter, rss, organic, word of mouth)
    9. several monetization methods
    10. write articles in a native english

    Glenn, happy now? :)
     
  8. Duffers5000

    Duffers5000 Elite Member

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    So this is more of a learn as you go along project. Not exactly a guide to building an authority site.

    Good luck with your project anyway. Your seo and advertising etc are a good bit off yet. The two most important things in an authority site is content and planning.

    I dont neccessarily think an authority site needs to be updated with fresh posts all the time it just needs killer content and lots of it from the start. It also needs to be planned into categories from the start, so you know where everything goes. Apart from that an authority site should be as described, it should have pages of quality info for absolutely any aspect of your chosen subject.
     
  9. Mareshal

    Mareshal Registered Member

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    Yes, it's kinda of a journal, but didn't think it as one when I created this topic. It's not a guide, because I am not an expert and I can't teach people something I don't know, yet.
     
  10. Mareshal

    Mareshal Registered Member

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    I wonder if Google does "mark" a site as trusted if it uses adwords for promotion ?