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My amazon affiliates sites are outrabked by amazon and bestbuy product review sites

Discussion in 'Black Hat SEO' started by Iconoclast, Jun 1, 2015.

  1. Iconoclast

    Iconoclast Regular Member

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    I have two amazon affiliate sites, my keywords end with review. Both of these sites are outranked by amazon newegg and bestbuy. Is there anyway to outrank them. i am thinking about doing web 2.0 + high pr blog comments......but on another thought I am thinking about using high pr pbn link

    what do you all say?
     
  2. freckletone

    freckletone Jr. VIP Jr. VIP

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    I have an Amazon niche site that's #3 for both "best product" and "product name reviews"... its outranking most big authority sites ... i used 0 PBN and 0 paid links... its only 4,600 search volume so not super competitive but I am convinced I could achieve similar even with 10,000 searches a month.

    Very possible to outrank the big sites; i only build quality links from RELATED sites... All built by hand. No software posting. Posted by hand. In the forums i actually i was an established member before dropping in a link and i dont drop it just to my site to make it look natural. i have some articles on legitimate high authority blogs.... that don't accept just anyone; you have to write good content. Written by me from scratch... Everything done manually. I also have a few articles on the web 2.0 sites like Medium, Kinja etc.

    With relevant links from related sites I can outrank people using crappy PBN links.. you know the crappy ones that have 30 articles from anything from unrelated topics like cell phones, beauty and real estate....

    I can outrank them with a fewer amount of links from sites IN MY NICHE. It's better to do by hand and involves actual work; searching in Google for high authority sites in your niche and try to get links from them. Actually writing good content, participating in the forums (not sig spam) etc
     
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  3. Jack Torrance

    Jack Torrance Power Member

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    Wow you're ranking for a commerce term? That's crazy. Could you share which sites are in the top 10 SERPs, is it all commerce sites, or some commerce then answers/forums/other sites? In my experience I've never ever gotten onto the top 10 when all the sites are commerce selling the item.

    Then again I've not looked at many "reviews" keywords.
     
  4. asap1

    asap1 BANNED BANNED

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    Look and see if any of the pages beating you have links, if they do then you most likely wont beat them.

    Also make sure your on page SEO is strong.
     
  5. freckletone

    freckletone Jr. VIP Jr. VIP

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    I outrank the "official sites" for the product I am promoting but NOT for the brand name just "best+generic product"... I am just ranked for a generic keyword like "best juicer" or "best blender" or "best face cream"... NOT for the exact product brand name like "Dell XPS laptop" and outranking Dell.com... noooooo.....

    just something like "best blender" and outranking sites like Target/Walmart.... etc just using blenders as an example.... I'm not promoting blenders, juicers or face creams :)

    So keeping that in mind (with a generic keyword like "best face creams" as an example) I'm outranking paulaschoice.com (retail site with PR 4), Doctoroz.com (from the Dr Oz talk show), Truthinaging.com (PR4 retail/authority site), Sephora.com, The Body Shop USA

    Keep in mind retail shops are not aiming to rank for "best coffee maker" or "best face cream" etc... Mostly only affiliate marketers are targeting "best" and "review" keywords...

    Also even though they have high domain authority; if they have just a page about a product, I feel my site is still more relevant because I have an entire site dedicated to the niche instead of just a page.

    when you do these sites the worst one to outrank imo are going to be TheSweetHome and WireCutter... Good luck with that... those 2 sites dominate every single niche/product almost
     
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    Last edited: Jun 2, 2015
  6. Jack Torrance

    Jack Torrance Power Member

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    Thanks for the great insight. I doubt I'll try an Amazon site again in the near future but if/when I do this will be very helpful.
     
  7. freckletone

    freckletone Jr. VIP Jr. VIP

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    No prob. Are you trying to outrank them with a generic keyword like "best blender"?

    Or are you going for the brand like "best kitchenaid blender"?

    I have seen amazon affiliate sites ranked #2 for keywords like "best conair hair dryer" (not the exact kw, just using it as an example) ... and outranking ecommerce stores like Target, Overstock etc ... the #1 listing is amazon still but i dont think it matters; they are still making lots of sales regardless.
     
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    Last edited: Jun 2, 2015
  8. RTSteam

    RTSteam Regular Member

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    This is truly a great piece of advice. Thanks for the helpful insight. I like how you gave newbies (like me) the idea how to beat retail sites.
     
  9. Jack Torrance

    Jack Torrance Power Member

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    Hmm well it was actually a while ago I did this, but I was just going for the general product. Like "plasma screen televisions" would be the keyword. I did also look into stuff like "best tv" but if I remember correctly the front page was still e-commerce dominated. No affiliate sites to be found. I looked at a LOT of products too.

    Curious, what's the minimum monthly searches you'd want to see before going for the kind of buying keywords you go for? Because the visitors are so targeted I imagine you don't need as many visitors as you do with an Adsense site to make $$$.
     
  10. jo080711

    jo080711 Regular Member

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    OP, I agree with asap1 up there. Make sure your on page is solid and that those pages in your serps don't have many links built to them. If it were me, I'd go with the PBN links and web 2.0's. The links freckletone mentioned would obviously be great as well, but they don't exist/make sense in every niche. But beating Amazon on "best" & "review" type terms is completely doable and something I would absolutely pursue.
     
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  11. freckletone

    freckletone Jr. VIP Jr. VIP

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    Doesn't depend just on the minimum monthly searches to me but also CPC and the product price... for example if something has just 2500 searches but the average selling price is $800 (high ticket item) it would be worth it to me... I've heard people say maybe 3000 local Google searches (not global)..... but personally I prefer over 4,000 unless it's a big ticket, expensive item.

    Oh I'm on the 4th page for just general product name (without the best). I feel like I can get to the top 5; it will just take longer. Oh yea I have seen other amazon niche sites rank #2 for just product name. Very possible... beating retail stores lie Ulta, Sephora etc.. it's possible. I have seen TheSweetHome (very high authority site) do it all the time in every niche and i've seen small niche site do it too. Not everyone can do it though. If your only option is PBN you probably won't be able to do it. PBN isn't really SEO imo; the links are junk unless it is your OWN niche PBN and even with your own its not enough link diversity. You have to find relevant links in your niche from high quality sites.
     
  12. Iconoclast

    Iconoclast Regular Member

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    My keyword is "brand name + review". I am using s web 2 as a parasite. Prebiously I only did onpage seo + social shares × pbn links (10 only frm a free bhw giveawayy). I am cool with even spot number 3 or 4 because at 4 I was getting like 40 uvs. Since its a high ticket item so thst would be more than enough. I guess some web 2.0 + pbn linkS will do the job. Though outramking big brands will be even better.

    Thanks
     
    Last edited: Jun 2, 2015
  13. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    To outrank Amazon you must spend more than they do in Adwords.
     
  14. Iconoclast

    Iconoclast Regular Member

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    ^really? ?
    What has seo to do with adwords
     
  15. jo080711

    jo080711 Regular Member

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    He just means they spend so much money on Adwords that google gives them preferential treatment. I tend to agree with that for e commerce terms. (just "product") However, this isn't true at all for "best" or "review" terms. Look through a ton of different serps and you'll see even shitty little niche sites (tiny sites, with crappy links & in broken english even) ranking over Amazon pretty frequently.

    This is also true for "where to buy" "top rated" "vs" "compare" and things of that nature. Terms that imply commercial intent, but people would like a bit more information first. You can totally compete with Amazon on that level.
     
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  16. Iconoclast

    Iconoclast Regular Member

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    well, its ok if amazon is outranking me but if newegg bestbuy and others like that push me to number 6, thats not what I want, Even number 4 or 5 is good with me as products are high ticket items so being at number 4 will still be very profitable

    Thanks
     
  17. K.H.R

    K.H.R Jr. VIP Jr. VIP

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    In my opinion, you cant dominate them, they are Giant.
     
  18. magicherbs123

    magicherbs123 Jr. VIP Jr. VIP Premium Member

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    Irrespective of whether you outrank them for the 'best' + product category keywords, or for the 'product name' + review keyword, the user will usually come to your site if its information they are after. Lets say I want to know which are the best face creams, why would I go to Amazon even if its on #1 for one product? I would still go down to the 5th or 6th position websites if it lists the top 5 face creams and shows information relevant to my search term.

    I may then click on one of the amazon banners on the site because it reduces work for me. Gives me what I want right away without having to search through amazon and do my own research. The content has to be top notch though.
     
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  19. Iconoclast

    Iconoclast Regular Member

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    makes total sense