xCharged

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My Agency’s Journey To 6 Figures

GOAL: $XXX,XXX++

Background
Hello everyone!
My name is Ivan, and this thread is going to be about my journey on building my agency all the way up to 6 figures, maybe even 7!
I’m a 19-year-old from the Philippines, and I’ve been exposed to Internet Marketing ever since becoming a teen (brought me into BHW), but only got into it seriously in ’14.
Two years later, I eventually got my significant breakthrough in Incentive CPA and was making around $500 a day, mainly through Instagram and YT.
I was spending like crazy at this point, and little did foolishly I know at the time that those things don’t last forever in that field


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I ended up spending a right amount of that money and wasn’t able to save anything. I eventually ended up making $200 a day for another 6-8 months, before it finally dwindled down to what is currently $30 a day.
I’ve never really focused on the long-term money making methods back then, and I’ve learned that giving actual value to people is the way to go for the long term. A very costly mistake of mine and I hope that someone here can take that and learn from my experience.
I’ve launched multiple eCommerce projects in that time, took a shit ton of paid courses( some really great, and some were timewasters), ran social media management campaigns, fired up media buying campaigns – lost a few thousand bucks when I first started, and finally I think I’ve got enough of a skill set to get my agency up & bring out results for other people.


My Current Setup

The current situation is my business partner handles the sales & leads in the US, and I manage the operations back here in the Philippines.
Right now I have a team of 3 people with me who worked with me on my previous ventures, related to IM.
My business partner handles leads that go through him and follows things up; the great thing is that he’s a good salesman and has a good set amount of contacts all throughout where he’s from.
For now, we’re having a dry run to see how the system is flowing and how the other person works before going full blast.


I also have four clients as of the moment. One is an insurance business unit, the other a model, and the other 2 are eCommerce drop shippers with a budget. This currently totals me up to around $3,000 a month. <== BENCHMARK

I also help manage digital marketing campaigns for my family’s businesses, a school ( from Nursery to College), and a gym.

I’ve finished my website after weeks of revisions & back and forth content revisions.
Initially started with Wordpress then opted to use a Bootstrap & just build the site using a framework.

About My Pricing Model

I know that most people wanting to start running an agency tend to get very scared of charging high rates but don’t worry.
As long as you deliver results to the client, which usually take 30-60 days to bring in positive ROI results ( Think of selling an SEO Package ), there shouldn’t be a problem.
Just be honest with them.
For Paid Traffic, I usually charge based on ad spend, and it’s normal to charge higher or equivalent to the client’s ad budget.

For example:
$100 Service Fee + $100 Ad Spend = Charge $200 to your client

Which brings me to the point
ALWAYS CHARGE YOUR CLIENT ON TOP OF AD SPEND

Another formula would also be
Lifetime Value of a Customer * How many customers you think you can bring ( always underestimate )
Then divide it by two or more( when getting started, perhaps just do 3 or 4 if a total beginner ). What you get is how much to charge your clients.

For other pricing models, I employ growth-hacking strategies too, so my pricing model tends to deviate depending on the client’s specifications/goals. I’ll post it down below when I figure out how to price this using a standard model.


I’ll also be dropping down tips just-in-case if there are other people who want to start getting their agency up & running.

The Plan

The plan is to set up funnels on FB, let my business partner handles his sales, eventually build my content on a blog.

Those people who outsource their work to the Philippines know that you get awesome work for cheap, it’s ridiculously even cheaper when you live in the country and can hire the talent that you want on the spot.
We want to leverage this when we scale up to a decent number of clients, as eventually there’s going to be a fair amount of load.
Right now I work about 6-12 hours a week for the clients & spend the rest of the time learning & testing new things, so everything is quite doable – but when things get a bit heavier, I will eventually have to get a system in place.
This is one of the things that I am prioritizing, while at the same time keeping overhead low as much as possible until the time is necessary.

One thing I've learned is also that Time != Value, as long as you can get results for you clients, how long you work on the project shouldn't matter. If you can get a campaign setup for them in like an hour and it makes them 3x roi, why not right?




I'll be posting updates on new clients, how I plan to get new clients, and how I'll be expanding from here on the posts below.

If you have any more questions about how to build your agency, how I do certain things, or even my background, let me know by posting below as well :D!

Also for fellow digital marketing agency owners who have years of experience in the field, I would very much appreciate your advice on what to do.
 
D

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Those people who outsource their work to the Philippines know that you get awesome work for cheap, it’s ridiculously even cheaper when you live in the country and can hire the talent that you want on the spot.
We want to leverage this when we scale up to a decent number of clients, as eventually there’s going to be a fair amount of load. Right now I work about 6-12 hours a week for the clients & spend the rest of the time learning & testing new things, so everything is quite doable – but when things get a bit heavier, I will eventually have to get a system in place. This is one of the things that I am prioritizing, while at the same time keeping overhead low as much as possible until the time is necessary.

I'm jealous of this part sir!
 

Nerva

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Really impressive considering your age
Good luck
 

MisterF

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I'm jealous of this part sir!

I'm also jealous that he's 31 years younger than I am !

Seriously though @xCharged you have a decent plan there, you're not relying on just 1 channel ( you have CPA experience ).

Advice would be for your clients; over deliver what you promise, it makes buyers happier.
 

xCharged

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I'm jealous of this part sir!
It's cheap here! You should consider getting a BPO or an office - there are companies here that can set you up a back office ( in fact that's what a lot of people do ) and hire people for you! Can end up saving you a good amount + allows you to be able to train your own workforce
Lovely place too - won't hurt to take a visit every now and then

Really impressive considering your age
Good luck
Thank you! I'd like to think that I've hustled far enough but really, there are like amazing young ones that are younger than me and making a wad of cash.
Makes me want to hustle even more LOL


I'm also jealous that he's 31 years younger than I am !

Seriously though @xCharged you have a decent plan there, you're not relying on just 1 channel ( you have CPA experience ).

Advice would be for your clients; over deliver what you promise, it makes buyers happier.

Thanks for the advice, I sincerely appreciate it. I've had this problem with a sales-man type talk where I usually end up giving the maximum gains of the campaign and hyping them up, lol.
I end up wrecking myself - do you have any tips for giving the clients a grounded promise? Not too high not too cruddy?
 

imrootx

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So, we will be going to see another young millionaire from BHW.
Following. Good Luck for your Journey Mate.
 

MisterF

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It's cheap here! You should consider getting a BPO or an office - there are companies here that can set you up a back office ( in fact that's what a lot of people do ) and hire people for you! Can end up saving you a good amount + allows you to be able to train your own workforce
Lovely place too - won't hurt to take a visit every now and then


Thank you! I'd like to think that I've hustled far enough but really, there are like amazing young ones that are younger than me and making a wad of cash.
Makes me want to hustle even more LOL




Thanks for the advice, I sincerely appreciate it. I've had this problem with a sales-man type talk where I usually end up giving the maximum gains of the campaign and hyping them up, lol.
I end up wrecking myself - do you have any tips for giving the clients a grounded promise? Not too high not too cruddy?


Sell the sizzle not the steak, is the old adage.
So you need to sell the benefits not the features. people don't care you can offer them 5000 backlinks or whatever, they want to know what backlinks do.

You need to explain your service will improve their company visibility, seo ranking etc.
Explain to them; "You are selling the best double glazed windows, but unless people know about your business then you'll sell very few. This is where we come in as we will get your name in front of thousands of potential buyers daily "
 
D

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Thanks for the advice, I sincerely appreciate it. I've had this problem with a sales-man type talk where I usually end up giving the maximum gains of the campaign and hyping them up, lol. I end up wrecking myself - do you have any tips for giving the clients a grounded promise? Not too high not too cruddy?
edit: just saw MisterF's response and agree 100% on the sizzle.

If you have a typical maximum figure in your mind, reduce that "maximum" to 50-60%. Be excited about the 60% number. That way, when you blow past that number, you can say you were able to take a little extra time and really dial it in. You are now a God in their eyes.

This is the beaten to death horse, called "under-promising and way the fuck over delivering." Coincidentally, I always seem to do this with my writing. My last guide was supposed to be 2,000 and ended up at almost 3,700. I took a huge hit in potential profit, because content is $/w. But in the client's eyes, them getting to see this kind of "return of investment," makes them feel like they have just hit the jackpot working with me! This works great when you have a CPA or PPL type campaign, but don't be like me and deliver 175% on every transaction unless you've compensated for it within your pricing structure, or you'll shoot yourself in the foot. You're otherwise setting them up for expectations that will take too much money out of your pocket!

Looking forward to watching this, as I'm mastermind planning an agency conglomerate for the second half of this year...
 

Cybertronic

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Sounds like you've learned a lot already on your journey, I'm sure you will succeed.

Thanks for sharing and best of luck!
 

Cybertronic

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Just saw above about how to charge clients and what to promise.

For sales your benchmark should be to make sure that the bare minimum your service will deliver is enough to blow your client away.

Then you can say "this is the bare minimum, but here are also some examples of better results we have achieved too".

You should be offering enough value that even the bare minimum will blow your clients away, no need to mislead or overhype your product. Just make your product so good and crammed of value to the client that it hypes itself just with the facts.
 

SportsMichael

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Hi,
assuming I Learn Facebook ads and a google certification for the google ads, do you think I would be able to get some clients or even people to respond if I only charge the ad cost and a minimal fee to build up a portfolio? Do you think someone would trust me (they do dot really know me)? I would try to go for some online businesses, since local businesses do not have a lot of money, where I live.
 

xCharged

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Sell the sizzle not the steak, is the old adage.
So you need to sell the benefits not the features. people don't care you can offer them 5000 backlinks or whatever, they want to know what backlinks do.

You need to explain your service will improve their company visibility, seo ranking etc.
Explain to them; "You are selling the best double glazed windows, but unless people know about your business then you'll sell very few. This is where we come in as we will get your name in front of thousands of potential buyers daily "
Awesome advice, thank you! I will keep that quote in mind when I start setting up for a pitch to a client.
Sound great I following you
What is traffic source mate
?
For what specifically bud?

edit: just saw MisterF's response and agree 100% on the sizzle.

If you have a typical maximum figure in your mind, reduce that "maximum" to 50-60%. Be excited about the 60% number. That way, when you blow past that number, you can say you were able to take a little extra time and really dial it in. You are now a God in their eyes.

This is the beaten to death horse, called "under-promising and way the fuck over delivering." Coincidentally, I always seem to do this with my writing. My last guide was supposed to be 2,000 and ended up at almost 3,700. I took a huge hit in potential profit, because content is $/w. But in the client's eyes, them getting to see this kind of "return of investment," makes them feel like they have just hit the jackpot working with me! This works great when you have a CPA or PPL type campaign, but don't be like me and deliver 175% on every transaction unless you've compensated for it within your pricing structure, or you'll shoot yourself in the foot. You're otherwise setting them up for expectations that will take too much money out of your pocket!

Looking forward to watching this, as I'm mastermind planning an agency conglomerate for the second half of this year...
Damn, that's a really good pointer - people should take note of this - might save a few people from disappointing their clients.
And from what I can see is that so far it all points to =>FOCUS ON KEEPING THE CLIENT HAPPY.

I'll be looking out for that :)

Just saw above about how to charge clients and what to promise.

For sales your benchmark should be to make sure that the bare minimum your service will deliver is enough to blow your client away.

Then you can say "this is the bare minimum, but here are also some examples of better results we have achieved too".

You should be offering enough value that even the bare minimum will blow your clients away, no need to mislead or overhype your product. Just make your product so good and crammed of value to the client that it hypes itself just with the facts.
Thanks! I'll keep that line in mind. I'll try to think of some way to get my pitch aligned to that. I usually tend to overhype things, like it's the next Apple product lol.

Hi,
assuming I Learn Facebook ads and a google certification for the google ads, do you think I would be able to get some clients or even people to respond if I only charge the ad cost and a minimal fee to build up a portfolio? Do you think someone would trust me (they do dot really know me)? I would try to go for some online businesses, since local businesses do not have a lot of money, where I live.
Yes, you can. First, my advice is if you're looking for a client online who has money, then take your time to build up your proposal & your pitch. Let a friend of yours who's good with punctuation & grammar, in general, to double check your work before you send it off to your client. First impressions matter.
And yes! They can and will trust you, as long as you sound confident of what you can offer. Make sure you layout things for them completely on the table. Be direct. Tell them that results take time, and the FB pixel needs data to adjust & optimize. Hell, my clients don't ask me for a portfolio. They usually only care about what I can do for them.

You can also do authority hijacking, which is what most newbies do. Let's say, for example, I worked with a friend of mine who's worked with x.
Or one of my team mates is a writer for Forbes, and we work together on our campaigns. OR
I am one of Ezra Firestone's students and he's one of the leading blah blah. I took his course and I can do x, y, & z.
 
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