I'm in the process of setting up my first affiliate site. I have a question I'd like to ask, but first a little info. It's a pretty good niche with not too much competition (a site with ~1k backlinks, PR0 and hasn't been updated in 6+ months ranks 4th) and a decent search volume (~3200 monthly for a targeted keyword). My site name is exact-keyword-phrase * net (with my exact keyword phrase there ). I am considering two different approaches to this site: 1. Should I openly name and compare other websites and provide links to them (as a 301 redirect so it will not be obvious I am an affiliate); ie. be a sort of review site? or 2. Should I find some specific products which I think are most likely to sell, list pictures and information and then a "b u y" button or link which is a cloaked affiliate link? I may ultimately end up trying both, but I'm wondering if people here have had experience with both types of site and would recommend pursuing one first.