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My Adult Media Buying Journey to $50k/day

Discussion in 'Media Buying' started by alexel, Nov 1, 2017.

  1. clpeter

    clpeter Newbie

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    Hey, first of all congrats on your success! I have one question though, how do you handle copyright issues? Or is your site full of original content?
     
  2. Freevy

    Freevy Junior Member

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    50k a day not even possible, but good luck.
     
  3. kickthat

    kickthat Jr. VIP Jr. VIP

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    It’s CPA using affiliate offers, why would copyright be an issue?
     
  4. ses

    ses Newbie

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    First of all thanks for your great posts ;), I studied them in detail and wrote down a lot of important numbers and metrics which will help many of us to get started. I just have the following two questions:

    With what CPA network have you made the most money?

    What are your conversion rates for offers like SOI or CPI?
     
    Last edited: Nov 4, 2017
  5. tsmith99

    tsmith99 Newbie

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    In your opinion what non adult products can do well advertising on porn websites i.e money making opportunities, fitness, etc ? Do you think you can sell directly from the banner ads and be profitable or should you develop a list by landing page and market to them?
    Thank you and continued success.
     
  6. Neymaro

    Neymaro Newbie

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    Requires lots of time and efforts but perfect !
     
  7. liamlio

    liamlio Newbie

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    Will you be updating this thread with how you're reaching your target?
     
  8. tglr

    tglr Regular Member

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    Doesn't look like it, last post in this thread was 10 days ago.
     
  9. greenwind

    greenwind Newbie

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    Hi man, thanks for this complete guide.

    I have one question that was made in your old journey but wasn`t answered.

    Why do I need to have my own landing page instead to send traffic directly to offer?
     
  10. Diltsi

    Diltsi Registered Member

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    You have ~0.173 eCPM and you have 0.2%-0.3% CTR in your banners. You must have super cheap traffic coming? For example if you had 0.2% CTR from the banners you would pay with the $0.086 CPM rate that you have in your original post, you would be paying $43 for 1000 clicks. However if I didn't fuck up my calculations your eCPM should be only about ~$0.173? Is the $0.086 CPM like the maximum you would pay per mille and you pay much lower CPM in reality? Or how do you have +40% ROI?
     
  11. LiveCasino18

    LiveCasino18 Newbie

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    sounds interesting, guys anyone has experience in promoting Gambling in Singapore?
    PM me

    interesting bro ....
     
    Last edited by a moderator: Nov 21, 2017
  12. Diltsi

    Diltsi Registered Member

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    Hmm probably miscalculation. The actual image didn't have a conversion rate but a CTR so I fucked up.
     
  13. Diltsi

    Diltsi Registered Member

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    Hmm, actually I didn't fuck up my calculations? 61,125 / 353,185,085 * 1000 = ~$0.173 E-CPM. Can someone confirm?
     
  14. kossytv

    kossytv Junior Member

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    Damn some real nuggets share here mate ! Getting soon into media share . Really motivates me to read about your journey . Cheers
     
  15. kickthat

    kickthat Jr. VIP Jr. VIP

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    Your maths is right. $0.173 would be the average across all the spots in that campaign. $0.086 is the CPM bid level for a single spot.
    What are you saying that this means?
     
    Last edited: Nov 19, 2017
  16. Diltsi

    Diltsi Registered Member

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    Nothing. I just had massive brain fart and I was calculating the actual cost of getting 1000 clicks and compared that for the eCPM which are from impressions. Mods you're welcome to delete my posts in this topic.
     
  17. kickthat

    kickthat Jr. VIP Jr. VIP

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    I think your maths is helpful. It directly highlights how cheaply the traffic is.
    You said $43 / 1000 clicks.
    Assuming a fairly low conversion rate of 3%, this means 30 conversions for $43.
    Cost per conversion of $1.43
    Test offers on CR that pay out higher than that and you’re sweet.
     
  18. Diltsi

    Diltsi Registered Member

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    Yeah, for display traffic it seems super cheap. Don't know if it's because it's mobile traffic or what but I would like to hear OP's thoughts. And my calculations was for 0.2% CTR while OP has ~0.33% which means he pays only ~$25.63 for 1000 clicks.
     
  19. kickthat

    kickthat Jr. VIP Jr. VIP

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    I know it seems counter intuitive, but it’s just what works in this industry. You can try sending straight to the offer, but it just doesn’t convert that highly.

    Here’s the thing. A horny guy clicks on an ad on a porn site that basically offers free sex. If he goes straight to the offer he is very quickly asked for personal details. He has built no trust with the site and he is not ‘warmed up’ to the offer.

    Send him through a lander with steps that already get him to say ‘yes’ and show a (minor) level of commitment. You’re not asking for much personal info that people are protective about (name, gender, email etc).

    Instead, you’re asking him what body type he prefers, the preferred age of his sexual partner, and so on. These questions already make him start to think about sex and about the possibilities that the site he will sign up to can open up.

    Your aim is to get as many people as possible to progress through your lander. You will absolutely lose people, but you should get a much higher conversion at the other end, provided the offer is right, than if you directed straight to the offer.
     
  20. Sephrata

    Sephrata Jr. VIP Jr. VIP

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    It's on the higher end of CPM though for banner traffic. Of those 1,000 impressions, you're probably going to end up with something like 20-30 clicks.

    If people want to try this, I would strongly suggest bidding CPC rather than CPM to begin with. Media buying is all about optimisation of campaigns and you will find you will spend a heck of a lot of money very quickly with CPM. With CPC, your returns will be lower but you can find the right optimisation for targeting/zones/banner/lander/offer combinations and then move over to CPM to scale.