1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

My Adult Media Buying Journey to $50k/day

Discussion in 'Media Buying' started by alexel, Nov 1, 2017.

  1. alexel

    alexel Jr. VIP Jr. VIP

    Joined:
    Feb 20, 2015
    Messages:
    239
    Likes Received:
    102
    Location:
    New York
    So as promised in my previous thread, I will be sharing my experience in my adult media buying journey, and teach you a few secrets to get the ball rolling for anyone interested in the space.

    September of last year I had set my vision to become a millionaire from the adult advertising world. And it wasn't until a few months later, and a couple $k's down the drain, that I understood the game enough to attempt some real profits rolling in.

    Before I begin, if you are interested in jumping in the adult affiliate space, you must know the lingo and it's terminology, here's a resourceful link.


    WHAT TO UNDERSTAND FIRST

    It all comes down to understanding how this industry works, aside it's lingo. In @wasted's post, he breaks down the concept of media buying and where the profits are in.

    The few important key factors to understand is the importance of acquiring the data, and what to do with it.

    So let's begin.


    DON'T BE CHEAP WITH HANDLING YOUR DATA
    lae
    When I first started off, I had a mentality of "make the money, and purchase the resources later"... And the result of it was the loss of a few grand from my bank account. You cannot be cheap here, you need to spend some money to handle your data properly so you know what works and what doesn't. I'm not talking about hosting your domain for high volume traffic, I'm gonna be telling you how to do that for less than $0.05/m. I'm talking about tracking. You need to understand your traffic, know what is working, and know what isn't.

    Picture this: you have created 3 banner variations, and you want to run traffic on 4 publishers on 2 different ad zones each. You spend $5k in one week and you made $4.5k back. You just lost $500, and now your discouraged, and upset and take it all out on your mom who you live in the basement of her own home trying to convince her you are going to be a millionaire... [sigh] [sigh]

    In a better situation, this is what you could have done. You should have allocated a budget of as little as $100 for testing on one traffic source. You run traffic for $100 on a RTB platform, and analyse your traffic. You notice that banner A outperformed banner B and banner C on zone 1. So you work on creating 2 more variations of banner A and running another test of $100, and choosing your best performing banner to spend $k's on.

    I'll stop that scenario right there, since there's a whole lot of behind the scenes going on that I'm missing out.

    But anyway my point is, tracking your visitors is the HEART of this industry. YOU CANNOT SEE SUCCESS WITHOUT TRACKING LINKS. Period.

    I personally enjoy using a cloud based link tracker because the liabilities of your server going down, or paying for expensive servers to host your link tracker is avoided. It's cost effective, and reliable, that's all I can say. I use Voluum, and so should you.

    [​IMG]
    DOMAIN

    Buy a domain. Easy.

    Just kidding. Since your going to be pushing some heavy traffic from tube, I recommend you purchasing a domain somewhat relevant to what you are pushing.

    DATING - hookupxxxxx.com, datesinglesxxxx.com, omgdatingzxxxz.com, etc.
    ME - (depending on your pre-lander, it can be a fake news site or male related) malehealthxxx.com, xvideobloggersxxxxxx.com, etc


    HOSTING

    So a little trick that nobody in this game (but me) knows, is that AWS S3 is a cdn service offered by Amazon. The cdn is not expensive at all, in fact it's a flat rate of $0.05/m. What nobody knows is that S3 can host an html static site. So create your AWS S3 Bucket find the tutorial to point your domain to a bucket, and upload your static site. Compared to non-cloud based link trackers, where you need an actual server setup (and this is an additional charge) with Voluum, all you need to do is use your voluum link to offer pages to track conversions. This is the most cost effective way to start your own media buying journey. Here's how much you can save:

    Server Based Link Tracking
    - $50+/m for hosting ($600+/yr)
    - $299/m for link tracking ($3,588/m)
    Total: $4,188 for the year, at least!!!

    Cloud Based Link Tracking
    - $0.05/m with AWS S3 ($0.60/yr)
    - Voluum $99/m ($1,188/yr)
    Total: $1,188.60 for the year!!

    Savings: $2,999.40 (this can be used for traffic)


    [​IMG]
    I'm not going to provide you a tutorial on how to setup your own bucket with your domain pointed to it, take your time and figure it out or pay somebody to do it. =)



    AFFILIATE NETWORKS

    And here's where all the action takes place, your relationships, to affiliate networks. PLEASE UNDERSTAND THE TERM RELATIONSHIP. The most crucial part of it all, with out a bond being built with your affiliate manager, or better yet the network manager - you will never reach your 50%+ ROI. I'm talking about exclusive offers, big pay bumps, net 7 payout enabled, etc. You need to be on your A game when it comes down to working with an affiliate.

    Next, I beg of you, to not go on and promote multiple affiliate networks. You need to understand that you will be setting up for long term success. You are not going to see millions start to roll through your bank over night. If you play your cards right, the affiliate network you choose to work with will help you scale your media buying growth. Without the help of my NM and AM's, I wouldn't have reached $10k days.

    So a tip of advice, pushing PPS dating is not the right beginners choice. Start with an SOI offer with a CPA network. Your growth will be quick.

    Not going to talk much more about this.



    TRAFFIC NETWORKS

    It's porn. There's going to be tons of traffic sources to tap into! You need to understand that when working with TrafficNetworks, you can't be afraid of spending money for testing. You need to know the data that'll be profitable. And the only way to do it is to buy that data. Besides, the increase in ROI is going to be within A. your affiliate network and B. your traffic network. You get a paybump on your offer, your ROI increases, you pay less for traffic and your ROI will increase. So the two reflect each other.

    For traffic soures @bayshorekid has a beautiful post to browse. I currently run my tube ads on TrafficJunky. It's an RTB platforming for sites like pornhub.com, redtube.com, youporn.com, etc. They have amazing mobile traffic. But if you don't understand how the CPM bidding works, you need to understand your eCPM and eCPC before you go ahead and start a bidding war with someone that has a tremendous amount more of funds than you. I currently am running underplayer and header mobile traffic for the US and I'm ranked 1st of the traffic with a much lower bid than my competition. Take a look

    [​IMG]

    This means I'm receiving 34% of PH's US mobile traffic for that zone. Which is F*****G awesome!!! Think of it, 34% of 10m is what?? ;)

    So TrafficJunky is definitely the starter traffic source for you.



    BANNER CREATION

    I don't pay for shit when it comes to designing a banner. All though it is recommended, F that I create my ideology is, if I get an erection from it than my CTR will be through the roof!

    LOL Just kidding. And I actually mean it, that I am kidding about that. Ugly sells more, which is weird to think but at the same time it makes total sense right. Let me explain it to you:

    As a marketer you always need to understand the market persona or the John Doe's you want to market to, right? So let's create our John Doe for an adult dating site, you know for local hookups.

    John Doe needs to be
    - Single or Divorced (or married and unhappy with his sex life for some reason)
    - He can't get any women in the real world cuz he's either afraid to talk to women, can't get women, or whatever the case is - he just has a hard time getting laid
    - Without standards, at this point he'll sleep with anything cuz nobody is going out with him

    So what we understand from John Doe is that he actually has no standards. He is self conscious, and he would expect to get laid with an ugly chick before a french model. So what makes him sign up to a dating site and makes you some $$$ by doing so? Is selling them with an ugly chick banner. But don't get me wrong, some hotties sell too.

    Let me jot down my resources when creating a banner. This is a BH forum right, so the affiliate space is pretty black hat too. Start spying, scrape up some pics (my fav is sex.com for gifs and images), and test your CTR's.

    Creating GIF banners are easy, you need PS. Once you have that, enable the timeline view and create your gif from there. Of course theres more to it but this thread is about making money with adult and not a spoon fed guide to millions... gooooooooogle that shit!!!



    LANDING PAGES

    Sooo... rip that shit. :rolleyes:

    Just kidding, you need to work on a good converting lander. A lander that'll have a substantial CTR, and I don't mean if it doesn't reach 100% CTR, to dump it. An average CTR is 30%. 30% of the clicks you acquire will go thru your lander. But you d understand the higher it is, the more your ROI is right?? Just letting you know :p




    So I think that covers everything you need to know about starting in the Adult Media Buying space.

    I covered:
    - Affiliate Lingo
    - Link Tracker
    - Buying a domain
    - Hosting your lander's the cost effective way
    - Affiliate networks
    - Traffic networks
    - Banners
    - Landing pages

    But just so you guys know there's far more to it than what I wrote, like split testing, optimizing, re targeting, direct media buys, and a whole bunch more.

    Just like you online marketers that learn from their marketing peers on BHW, you need to network and ask questions. But not just any questions, there is nothing I personally hate more than stupid questions derived from lack of drive, lack of action or execution.

    Now on to my journey.


    After understanding the game a bit more and I started receiving some help from the pro's, my goals of reaching $XXk/w with adult has been surpassed long ago. My ambition and drive to learn more and more a day has lead me to where I am today.

    My daily average spend is $3k-$5k, with an ROI of 45%+. I don't focus too much on direct buys, as that would be the ideal route for a great increase in my return, but tube has been consistent with me.

    You need to concentrate on increasing your banner CTR and LP CTR to maximize your ROI. Then depend on your paybumps to make some real profits.

    Here's a mobile banner that is killing it on tube.

    [​IMG]
    Chat styled banners perform really well.

    My overall spend for last 3 weeks on tube RTB

    [​IMG]

    This thread isn't a brag thread but a complete breakdown of my journey since I started one months ago here. I have been motivated, ambitious, driven, and not afraid of pulling the trigger - also meaning to TAKE ACTION!

    Resources:
    Spying tools: AdultAdSpy.com, self spying on competition
    Banner Creatives And Resources: sex.com for gifs & images, browsing and downloading other banners
    Traffic Sources: Huge List thanks to @bayshorekid
    Affiliate Networks: Offervault.com is a good site to find affiliate networks.
    I hope this thread helped some people. Feedback will be much appreciated :D


    P.S - I will be posting some tutorials on landing page creation, setting up link trackers, etc. so stay tuned.
     
    • Thanks Thanks x 26
    Last edited by a moderator: Nov 1, 2017
  2. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

    Joined:
    Jun 20, 2013
    Messages:
    5,622
    Likes Received:
    3,520
    Location:
    Hell
    Home Page:
    Requires lots of time and efforts, nice share OP
     
    • Thanks Thanks x 1
  3. CoolNicks

    CoolNicks Newbie

    Joined:
    Aug 21, 2016
    Messages:
    16
    Likes Received:
    6
    Gender:
    Male
    Seen this thread some 10 hours ago with 2 reply's, now it shows thread posted 13 minutes ago with one reply.

    I am confused, am i missing some feature ?
     
  4. kekmaw

    kekmaw Jr. VIP Jr. VIP

    Joined:
    Dec 19, 2014
    Messages:
    134
    Likes Received:
    36
    Excited to follow!
     
  5. AmRyanThomas

    AmRyanThomas Junior Member

    Joined:
    Sep 4, 2017
    Messages:
    113
    Likes Received:
    20
    Gender:
    Male
    woow great share, thanks for the share bro :)
     
  6. LiquidSnake

    LiquidSnake Jr. VIP Jr. VIP

    Joined:
    Feb 1, 2012
    Messages:
    461
    Likes Received:
    158
    Gender:
    Male
    What about advertising some sex toys and such stuff to that audience, will that work?
     
  7. alexel

    alexel Jr. VIP Jr. VIP

    Joined:
    Feb 20, 2015
    Messages:
    239
    Likes Received:
    102
    Location:
    New York
    You'll need a good amount of funds to blow through. Adam & Eve is the biggest advertiser in that industry and not once have you seen heavy media buying done by them. Other than pandora and maybe TV ads, but they're pretty heavy on search PPC.
     
    • Thanks Thanks x 1
  8. MisterF

    MisterF Jr. VIP Jr. VIP

    Joined:
    Nov 29, 2009
    Messages:
    7,824
    Likes Received:
    6,312
    Occupation:
    Conference Organiser, Business Advisor.,
    Location:
    JADIP
    Home Page:
    Great share @alexel , things like this are great.
     
    • Thanks Thanks x 1
  9. zigzagtech

    zigzagtech Regular Member

    Joined:
    Jan 2, 2014
    Messages:
    320
    Likes Received:
    38
    Gender:
    Male
    Occupation:
    Get Custom Automation Tool - Cheap
    Location:
    india
    Following
     
  10. TylerSplash

    TylerSplash Jr. VIP Jr. VIP

    Joined:
    Sep 27, 2017
    Messages:
    363
    Likes Received:
    142
    Gender:
    Male
    Occupation:
    Internet Marketing
    Location:
    BHW
    Great Share Mate !
     
  11. smartstar1

    smartstar1 Jr. VIP Jr. VIP

    Joined:
    Jul 29, 2009
    Messages:
    119
    Likes Received:
    26
    Occupation:
    Content Writer
    Location:
    London
    Awesome guide, what are the best adult dating affiliate networks these days?
     
  12. alexel

    alexel Jr. VIP Jr. VIP

    Joined:
    Feb 20, 2015
    Messages:
    239
    Likes Received:
    102
    Location:
    New York
    vymediagroup.com - really good network. net 7 payout. payout via wire and paypal. minimum payout is low, I forget what it was.
    crakrevenue.com - amazing network, a lot of offers.

    Research the ad zones on the traffic networks you look to advertise on and see what network they are working with by going through their lander and then research it on offervault.com to see what network has that offer.

    That's also a good way to know what network you want to grow with.

    Start with a CPA network, then branch off to direct merchants.
     
  13. globalweb

    globalweb BANNED BANNED

    Joined:
    Aug 11, 2017
    Messages:
    45
    Likes Received:
    4
    Gender:
    Male
    Useful thread!! thanks
     
  14. kickthat

    kickthat Jr. VIP Jr. VIP

    Joined:
    Sep 18, 2014
    Messages:
    475
    Likes Received:
    596
    Gender:
    Male
    Location:
    UK
    Nice tips @alexel - I have a question.

    When you're starting with a low budget on a network like TJ which has a bunch of spots, how do you choose which spots to begin with?
     
  15. SEOMobster

    SEOMobster Registered Member

    Joined:
    Oct 22, 2013
    Messages:
    91
    Likes Received:
    42
    Gender:
    Male
    Occupation:
    Data Miner
    Location:
    Pacific Northwest
    Home Page:
    Crush it :D
     
  16. alexel

    alexel Jr. VIP Jr. VIP

    Joined:
    Feb 20, 2015
    Messages:
    239
    Likes Received:
    102
    Location:
    New York
    Whats a small budget? You can test with as little as $300 on TJ. 300x250 banner, run on all premium. After a day's worth of your camp. running, check out what zones worked for you.

    Good test for TF is to run 2 landers and 3 banners.
     
    • Thanks Thanks x 1
  17. thescrrr

    thescrrr Jr. VIP Jr. VIP

    Joined:
    Apr 21, 2015
    Messages:
    703
    Likes Received:
    374
    Gender:
    Male
    Occupation:
    Skyrocket Your Rankings
    Location:
    Check the Link Below!
    Home Page:
    I just starting messing around with ppc and made my first 2 sales. I had literally no idea where they came from, so yeah, setting up tracking first is the most important thing.
     
  18. terrycody

    terrycody Elite Member

    Joined:
    Sep 29, 2012
    Messages:
    1,523
    Likes Received:
    431
    Occupation:
    marketer
    Location:
    Hell
    Reads like an Adult Markting Bible, saved for later use, excellent share.
     
    • Thanks Thanks x 1
  19. kaig1

    kaig1 Newbie

    Joined:
    Apr 25, 2017
    Messages:
    9
    Likes Received:
    0
    Gender:
    Male
    I'm following, looks very promising!
     
  20. alexel

    alexel Jr. VIP Jr. VIP

    Joined:
    Feb 20, 2015
    Messages:
    239
    Likes Received:
    102
    Location:
    New York
    Goodluck @thescrrr !
     
    • Thanks Thanks x 1