josephley930
Junior Member
- Aug 14, 2024
- 114
- 52
I have been running a Google Ads campaign for a month to promote my online store, but I am concerned about the ROI. Any suggestion..?
If your advertisements are being clicked but sales aren't increasing, consider improving your targeting, ad copy, and landing page to better fit with customer intent and enhance conversion rates.I have been running a Google Ads campaign for a month to promote my online store, but I am concerned about the ROI. Any suggestion..?
What is the conversion ratio for sales from clicks ?I have been running a Google Ads campaign for a month to promote my online store, but I am concerned about the ROI. Any suggestion..?
You must have to share more details as you running campaign for shopping ads. need to know about metrics to further guide you.I have been running a Google Ads campaign for a month to promote my online store, but I am concerned about the ROI. Any suggestion..?
I think you should review you ads and check that does you ads are focused on target audience and target location.I have been running a Google Ads campaign for a month to promote my online store, but I am concerned about the ROI. Any suggestion..?
I think you need to review your ad targeting and keyword and optimize your landing pages, and analyze your campaign data to improve ROI.I have been running a Google Ads campaign for a month to promote my online store, but I am concerned about the ROI. Any suggestion..?
Yes, you are very professional.A. Product selection
Use data to filter categories, don’t “go by your feelings”, because many times, you just think it is a “hot item”, but that is just “you think”, in fact, this product has nothing to do with the hot item
B. Price
If you only know how to fight a price war, then there is no point in doing this industry that pursues huge profits!
But the price factor does make buyers hesitant, although there are add-on purchases, it is difficult to convert. Therefore, without launching a price war, make sure to do the following:
1), reliable supplier resources: Don’t look for middlemen as suppliers
2), you get what you pay for: reflect the quality on the product page, and show buyers why you want to sell at this price through ultra-clear first pictures and ultra-detailed real pictures
3), moderate price: the price should be moderate, and you can’t ask for a sky-high price. There is fierce competition among similar products, and there are many similar products on the market, so buyers will also compare prices.
4) Use discount coupons wisely: Set a relatively low threshold on the site and issue a limited-time discount coupon or a limited-time discount. This will promote buyers from adding to cart to conversion to a certain extent.
C. Other factors
For example, REVIEW data (you can brush it yourself), buyer show, delivery policy, return and exchange policy, payment policy, etc. In short, you need to make buyers trust your site.
D. Checkout page
Try to simplify the shopping process, such as: supporting guest (non-mandatory registration) checkout mode, one-page checkout, etc.