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My ad showing at the bottom of the page

Discussion in 'Adwords' started by and5rey, Feb 19, 2015.

  1. and5rey

    and5rey Regular Member

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    I have the following problem with Adwords: I'm targeting a keyword that has very little search volume and there are just 1-2 more ads targeting this keyword, so there is very little competition. However, my ad shows at the bottom of the search results, not at the top of them. What can I do to make it show at the top of search results?
     
  2. Saber09

    Saber09 Newbie

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    I don't think there is much other than make sure the ad has a good quality score and a good bid
     
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  3. and5rey

    and5rey Regular Member

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    Google suggests a bid of 0.25 Euro for the first page position for this keyword. So how high should I bid?
     
  4. rufinollc

    rufinollc BANNED BANNED

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    The ranking of the ad depends upon quality score and bid which you keep on the keyword. Do you have good quality score? Then increase the budget and see if you can rank better.

    Most of the cases, Its the bid which makes the difference. Try to increase the bid to 30% more and see, if you can rank.

    Also, you have to focus on the keyword and the landing page and make sure they are relevant.
     
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  5. and5rey

    and5rey Regular Member

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    My quality score is 6/10.

    I have increased my bid and am already showing on #2 position and on the top.

    EDIT: I'm now checking my position with the Ad Preview and Diagnosis tool and the ads sometimes show on the top, sometimes at the bottom (there are 3 ads and I'm #2). I don't know what could I do to make them show on the top always.
     
    Last edited: Feb 19, 2015
  6. rufinollc

    rufinollc BANNED BANNED

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    When you changed the bid, did you see that position changed? So the issue is in bidding. Do you always see on the position 2, or just sometimes?

    You have to increase your quality score as well.
     
  7. Bileks

    Bileks BANNED BANNED

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    Don't look at first page bid, but Top Page bid. Look at your Landing Page QS, Bid, Daily Spend etc
     
  8. and5rey

    and5rey Regular Member

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    Thank you guys for your advice.
     
  9. and5rey

    and5rey Regular Member

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    Quick question: Is it possible to achieve 10/10 Quality Score? If yes, how could I do that?

    Also, when my suggested bid is right now $5 and my QS is 5/10 and if I reach e.g. QS of 9/10, how much can my suggested bid decrease? (I'm now talking about a different campaign)
     
    Last edited: Feb 20, 2015
  10. rufinollc

    rufinollc BANNED BANNED

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    Getting 10/10 is highly impossible unless you have excellent landing page and relevant keyword. If you have high quality score your bid gets automatically decreased.
     
  11. and5rey

    and5rey Regular Member

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    OK, thanks for your reply.
     
  12. tinataylor

    tinataylor Newbie

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    Have you thought about implementing a top of page rank rule? If being #1 is your top concern this could be a nice option for you.
     
  13. and5rey

    and5rey Regular Member

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    Never heard about the "top of page rank rule". What is that?
     
  14. Jay t

    Jay t BANNED BANNED

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    You have to improve your quality score and bid. You should put 30-35% of G- bid. There's no other go.
     
  15. rjd1265

    rjd1265 Regular Member

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    Create an ad that has the keyword you are targeting in it"

    Example:
    Cure Shin Splints (kw)

    Ad:
    Cure Shin Splints Easily

    Make sure your landing page is about shin splints obviously...and I have my H1 tag "Cure Shin Splints"


    So now you made the user happy because they know they are going in the right direction.
    You made Google happy because your a keyword, ad and landing page are all relevant.

    This is how I get a low CPC and it has not failed me yet

    I start my bid out at $3.00. (It never gets that high but hear me out)

    From here my ad will most likely be #1

    A few days later you will notice your CPC go WAY down but your position still stay at #1-2


    If it does not go way down or your ad drops in rankings there are two reasons:

    1. Your ad,kw and landing page are not as relevant as they should be
    2. The KW is competitive and there are some big bidders on it
     
  16. tinataylor

    tinataylor Newbie

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    In adwords you can set different bid strategies called "flexible bid strategies". The "target outranking share" rule automatically sets bids to help you outrank another domain's ads in search results. It won't let me post URLs, but there is a Google Help Center article about it.
     
  17. WebTG

    WebTG Jr. VIP Jr. VIP

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    Hi Mate

    May be your competitor have better quality score or higher bid amount or may be both. it doesn't mandatory that if you are bidding higher than first page bid so you will be shown at the first place. There is a option in Columns section "First Position Bid" add that in the chart so you will get suggested amount for first position bid as well but still its not mandatory your will get first position.

    Your another question was "is that possible to get 10/10 quality score if yes then how" so the answer is YES its definitely possible i have achieved it many time but i can't say you will get it every time with a particular method. for good quality score few things are important "Keyword in Ads Title, Description, Landing Page and User Behavior" but don't expect every time 10/10 score it happens rarely.
     
  18. efisal

    efisal Newbie

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    good quality score is the 70% key here