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[My 5,000th Post] My BHW Buyers Guide For Link Buying

Discussion in 'Black Hat SEO' started by ThopHayt, Jul 15, 2016.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    In honor of my 5,000th post here on BHW I would like to offer up a quick guide with some of the best lessons I've learned for link buyers and for outsourcing seo.

    Buying links can be tricky business. As somebody who at one point outsourced to 12 different local clients as a side business with ZERO hands on work I've learned a lot. There are a lot of false promises, inflated prices, and pitfalls to watch for. Here are the keys that I went by when I used to be an outsourcer.

    1) Always ask for samples. If a seller can't (or won't) give you a sample then you are put in the position of having to buy on blind faith. On rare occasion I would do this, but only if I KNEW the seller had a stellar reputation... and even this was only applicable to PBN links. Frankly, however, even a highly secured network should have at least ONE site built just as a sample to show off. Once you get a sample you need to do the following things: Run a Majestic/Semrush/Moz report on it and see if it has a clean link profile. Then give it a look in the wayback machine to see if its been an abused spam site in the past. Then go ahead and check the homepage and some innerpages for content quality and uniqueness using siteliner.com or another plagiarism checker. Also be sure that if the seller promises hand written content that its actually that. Read a few of the articles. They don't have to be pretty, but they should seem like they weren't written by a Russian 3rd grader.

    2) Be sure to always ask for a dripfeed. Unless you're buying a T3/4 spam blast you're going to want a natural looking drip of your links. Ask ahead of time IF the seller drips the links and how long out he can drip them. Then when you buy, be sure to write in the notes that you require a dripfeed of X days. Sometimes for large orders I would even PM the seller after the order telling them to be SURE to drip it out. You can't be too careful. Sometimes sellers get in a rush and get backed up, then they tend to skip the dripfeeds and just poop put the jobs. So you need to be on top of it.

    3) Always check for promo codes or special deals. Especially with new services here on BHW you can find sellers who give a large percentage off the first few orders. You can easily save an average of 15-25% on everything you buy if you simply ask.

    4) Fresh is better. With PBNs, especially the one-time-fee PBNs, you will run into a specific phenomena. Some of the less reputable sellers will build out a PBN, buy a year's hosting and sell links until each site is "full." Then once a site is full and used up they don't bother to buy another year's hosting. Which means the site will die, along with the link you paid for. To avoid this do one (or both) of two things. First try to buy NEW services for PBNs. This means new networks that aren't anywhere near full and still have pretty much a year's hosting left. Then try to only buy from trusted sellers, the good sellers won't do this near as much. True, virtually no PBN lives forever... but if you follow smart buying practices you can get more for your money.

    5) Do careful vetting on any "authority site" links you buy. Authority site links can be really powerful, but they can also be very disappointing and very over-priced. I've run into three majr problems in my days. First is a link on a legit CNN/Huff/etc quality site that is legit... but the article happens to have like 6 OBLs in it besides yours. I can understand a contributor needing to lay 2-3 links to look less promotional, but at some point they are watering down the link juice of that nice $1,000 link you just paid for. The second problem I run into is buying links that get removed soon after. This has happened to me MANY times with cheaper $15-$35 per link borderline-authority links I've bought. And it is especially prone to happen on niche sites it seems. So be SURE to make sure the seller has a replacement policy for dropped links, and be SURE to keep a list of links and check them every couple weeks for a few months. They usually seem to drop off within the first 1-6 months, but can go at any time. And finally, be on the lookout for sellers selling glorified PBNs as "niche" authority sites. Guys will toss us a nice template, make it look GOOD, cover the front page with legit looking articles and then sell it as a "Health Authority Site" for $30/link. This is NOT cool... do a link audit and a waybackmachine search to see how long this so-called authority site has been around.

    6) Don't forget the tiers.
    A lot of money can be spend on PBNs, web2.0's, and whatever and get you not-so-far if those links have ZERO tier two links at them. So if you ever buy PBN links be sure to see if the seller either SELLS tier two links as an option or if he ALLOWS you to build T2 links to your posts. And on web2.0's you're wasting your time/money if you aren't buying tiered links behind it. You would be shocked at the difference between a vanilla PBN links and a PBN link that you power up with a few social shares and some web2.0's (or blog comments) makes. With high-authority and high-value links the rules are different and you may not want to build a second (or third) tier... but with your cheaper everyday links it adds a lot of juice. Just be careful to use good methods and reasonable quality for those tiers, and be SURE to also use dripfeeding even on your T2/3 links. I don't want to get into linkbuilding how-to for noobs here so go find a guide if you don't know what I'm talking about.

    7) Content is king. Good content has made a HUGE difference between many of the services I've bought. It not only goes along with better index rates (and lower de-index) but it seems to me that quality, unique content yields a lot better pop. I've bought links that were just as well (or better) laid out from an seo perspective, but had crappy spun content that were outperformed by far uglier and more basic executions with hand written content. Ask for samples (like I said before) and if you like the seller but hate the content ask what the price would be if you supplied your own hand written content.

    8) Beware rank promises. I can't believe I have to actually say this, but watch out for sellers who claim stuff like "page one" results just from their crappy little $199 service. This doesn't mean they are always "bad" links, but that claim is almost surely inaccurate and it speaks to the fact that they must think that their buyers are morons.

    9) Beware the freelancers. In all my time on BHW I have had more trouble with the random freelancers than any other group. I'm not saying they are all bad... but of all of them I've hired I don't think a single one has produced the exact quality, and quantity of work I paid for on schedule. I'm a nice guy, I don't give a shit about $20, I'll pay up front. And if you do a good job I'll buy $40 the next time and $400 after that. But you know what none of the freelancers ever get past the second order. They always flaked off on me. So BE CAREFUL on paying them before hand. And assume that any money you pay out before is simply gone forever.

    10) It pays to be a VIP. Yes indeed. A lot of noobs like to bed for free review samples of new services on BHW but few get any. Why? Because one of the MANY perks of being a Jr VIP on BHW is access to the Jr VIP section. And do you know what happens there??? Sellers often offer out exclusive Jr VIP review copies of their upcoming services. I know that my Jr VIP membership has probably gotten me THOUSANDS of dollars worth the free services, methods and discounts in various ways. Plus guess what, a membership goes toward helping this awesome forum marching forward.

    So that's it. I hope this guide helped some of you out there. Its been an awesome 5,000 posts here on BHW and I know I'm richer for it! Best of luck to all!

    -Thop Hayt
     
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  2. Take Action

    Take Action Jr. VIP Jr. VIP

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    Many congratulations on reaching a milestone. I have always watched your comments and they are crisp and to the point. I hope they helped the members a lot.

    Nice guide here, solid stuff mate!!
     
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  3. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    Congratulations on the 5,000 posts and thanks for your contributions.
     
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  4. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    Solid post, this guy knows his stuff.
     
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  5. okazaki

    okazaki Jr. VIP Jr. VIP

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    Congratulations on the 5000 posts. and best of luck to you.
     
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  6. Crashtest

    Crashtest Registered Member

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    Cheers from France!
    Congrats for your 5000th post! And thank you very much for this thread, it's going to prove useful in the near future! Bookmarked!
     
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  7. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    5k Post looks good :D congratulations , BTW Nice share.
     
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  8. gussieboi

    gussieboi Jr. VIP Jr. VIP

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    Far too often i have bought PBN links only to find 3 months later the site is down. This guide couldn't be more true.
     
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  9. tokokipiani

    tokokipiani Power Member

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    Good luck, nice to see you as a member
     
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  10. Finn

    Finn Jr. VIP Jr. VIP

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    Congrats on your 5,000 post and very nice guide of course.

    For me this post is my 500 :D

    Cheers,

    Finn
     
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  11. davids355

    davids355 Jr. VIP Jr. VIP

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    Nice tips and congrats on your post count.
     
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  12. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Thanks to all of you for the support over the years.

    Anybody who has questions regarding how to properly shop for links feel free to post any questions you may have into the thread and I'll do my best to answer for you.

    -ThopHayt
     
  13. Take Action

    Take Action Jr. VIP Jr. VIP

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    @ThopHayt: On behalf of all the sellers, I would like to ask your best advice for us? - One thing which you want all of them to follow.

    This would benefit both the buyer and the sellers.
     
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  14. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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    All the best. Congratz on your post count.
     
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  15. andrew1991007

    andrew1991007 Jr. VIP Jr. VIP

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  16. truthoftrue

    truthoftrue Newbie

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    Congrats for the 5k, not easy indeed.
     
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  17. Kansept

    Kansept BANNED BANNED

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    Good guide. Congrats on the 5k
     
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  18. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    First, make sure you have a "checkout" system like a Jotform. Some sellers don't have one and I know I was far too lazy to go through the extra steps of manually sending PayPal, emailing them, and PMing them.

    My next piece of advice for sellers would be to make what you're selling (the exact number and type of links) plainly obvious toward the top of your sales graphic. A lot of services make it fairly confusing.

    And be sure to make it clear what type of content you are selling. A lot of sellers just say "manual content" and then it turns out they meant either "manually spun" or "we write one article manually and then spin it 10 times manually" which is FAAAAAAAR different than 10 different manually written posts.

    And finally don't get too cute. I've seen sellers try to give links different nicknames or jargon names that THEY made up. I don't want to call anybody out so I won't be specific, but if you're calling web2.0's Quarks it gets confusing.

    -ThopHayt
     
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  19. Djwillster123

    Djwillster123 Junior Member

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    congrats on your 5000 post! What an achievement
     
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  20. sitognar

    sitognar Jr. VIP Jr. VIP

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    Thop Hayt I always follow your reviews, many thanks for your input to BHW
     
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