Hello, Instead of gunking up PHPBLUEPRINT's fantastic thread (cant link cause I'm a newb) I decided to start a 30 day blog of my results using what I grasped of his concepts. Here's some basics: 1 blog with 28 pages of original content. 14 month old domain. Currently averages around 1300 views per month. Averages $23 per month in Adsense and a 6.2% CTR. I'll be adding 1 page of content per day to this website (I have other projects I work on as well) and testing/optimizing existing content as well as internal and external backlinking (external will all be web2.0 hand written links). But the core of this test is onsite optimization per PHPBUILT's recommendations. Also, this is not a recommendation or condemnation of PHPBUILT's theories, it's just a test of my ability to interpret them. That being said the goal is not so much the money, but to increase keyword rankings. I started reading his thread a week ago, and the bulk of changes were completed 3 days ago. Last night Jan. 1 I got a 50 kw subscription to serpbook and added my kw's. So really the testing began today. At the end of the month I'll go over my reports versus my traffic and see if I made any headway.