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My 3-phased plan to recover a site's rankings

Discussion in 'Black Hat SEO' started by turdface, May 7, 2012.

  1. turdface

    turdface Supreme Member

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    Basically, my site was #2 in Google for my keywords for months, then on the little Google glitch day it dropped, then it came back to 3, then it danced around a bit for a week or so, and for the last week I have been in position 14 with no sign of moving. This site was one of my top earning AdSense sites. Here's an updated chart:

    [​IMG]

    I'm still #3 in Bing and Yahoo, where I have been forever.

    I have not touched the site in months, so the recent change in rank is not because of something I just did.

    Existing SEO for the last two years has been links from relevant sites. No spun content, no spammy blasts, no forum comments, and no blog profiles. Nothing automated.

    My site currently has 25 pages indexed in Google. All are high quality, handwritten content. I wrote it myself and the niche is something I'm interested in so it was easy. It's not the typical spun bullshit or low quality shit that people outsource that doesn't give the reader any helpful information.

    The current list of sites that rank higher than me is:

    1) Wikipedia
    2) Some EMD from 2005 with 3 pages and no AdSense with decent relevant content (this guy used to be in #1 and I used to be #2)
    3) Youtube
    4) Youtube
    5) Some store with 3,000 indexed pages
    6) Sales site
    7) Sales site
    8) Relevant forum thread
    9) Informational site with decent content
    10) Some dude's local business (it's not a local keyword, though)

    11) Youtube
    12) Youtube
    13) Big ass information site
    14) Me

    Important note: None of the sites on page 1 have AdSense. From this we can conclude that the presence of AdSense doesn't improve SERPs even though Google stands to make more money from ranking you higher

    THE PLAN:

    I'm going to divide this plan into 3 different phases and do each of them one at a time to see what has an effect.

    Phase 1 - Content. I highly doubt the reason my site dropped in ranking is because of content. After all, the current #2 guy only has 3 pages on his site (although he is an EMD registered in 2005). I am also an EMD registered in 2008. So for the next 10 days I am going to post one new page of high quality, handwritten content per day. All new content I post gets indexed within hours so Google does like my site. I don't think this is going to fix my ranking, but it's certainly not going to hurt anything. Unique content is always good.

    Phase 2 - Ad placement. I may have too many ads "above the fold" but I don't think so because I think the "above the fold penalty" was a while ago and my site was never affected. That being said, my site kind of looks like this:

    [​IMG]

    I don't think that's an above the fold penalty but you never know, so when I get to this phase I'm going to remove the big ad at the top and see if that changes anything. I will leave the ad in the text because it's a small one and isn't above the content, anyway.

    Looking at my AdSense data, that big ad bar at the top is the least-clicked, but has the second highest CPC and makes up about 1/3 of the revenue this site generates.

    Phase 3 - Social sites. I've never done any social media linking before because it's never been relevant to my site, and in general I don't like it. Like if you search for "dog training," does a Facebook page about dog training really help anyone? No. What about a Twitter? Of course not. But I guess if you can't beat 'em, join 'em, right? So I will make a Facebook page about my site and link to my site, and a Twitter account about my site and link to my site. How pointless. But maybe it will work.

    I don't really think my recent drop is because of my backlinking profile since none of it was spammy to begin with, and the general consensus is that these recent changes are on-page based. I can't think of anything else it could be. My backlinks are awesome, my content is awesome. Maybe my site just got labeled as "not updated enough" (doubtful, since the #2 guy only has 3 pages and hasn't updated his site in ofrever), or maybe an Ad penalty, or maybe I don't have any social media going on.

    Give me your thoughts.

    I will update this thread with progress throughout the 3 phases as I see what effect, if any, they have.
     
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    Last edited: May 7, 2012
  2. Rasacz

    Rasacz Power Member

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    Not like i wish you bad but you said that pr doesn't matter at seo so i don't think you'll hit #1 fast.
    Good luck anyway!
     
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  3. turdface

    turdface Supreme Member

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    It doesn't matter the way most people think it matters [​IMG] The #2 guy (formerly #1) has PR0. The rest of the sites on page 1 are PR0-3, and I used to outrank all of them (except the one PR0 guy) with my PR0 site.

    But thanks [​IMG]
     
    Last edited: May 7, 2012
  4. wpbacklinks

    wpbacklinks Jr. VIP Jr. VIP Premium Member

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    Ok. just keep us updated with the progress...

    you said you got backlinks from relevant sites in the last two years, what kind of links? blogroll links? blog commenting?
     
  5. turdface

    turdface Supreme Member

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    Contextual links from relevant content on related sites. No blogroll (spammy), no blog commenting (spammy).
     
  6. turdface

    turdface Supreme Member

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    Hey I wonder if I should make removing the AdSense banner ad phase 1. That would be faster.
     
  7. turdface

    turdface Supreme Member

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    Anyway,

    UPDATE 5/7:

    - First new article posted to my site. Not indexed yet.

     
  8. turdface

    turdface Supreme Member

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    My site (#14) has a higher Site Authority (as per SEOMoz) than the guy currently in #2.

    Interesting.

    edit - and higher in MozRank and MozTrust than everyone else on page 1. My site is awesome, why am I on page 2? [​IMG]
     
    Last edited: May 7, 2012
  9. moonlighsunligh

    moonlighsunligh Jr. VIP Jr. VIP Premium Member

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    Why do not you lower keyword density on your pages, and build more click here and raw-URL back links. Adding new content probably won't help.
     
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  10. turdface

    turdface Supreme Member

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    Keyword density is already pretty low, around 3% or less on average.

    That's not a bad idea. That will be phase 4 if this other stuff doesn't work.

    You're probably right, but it's not going to hurt anything.
     
  11. geniusmark

    geniusmark BANNED BANNED

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    adding new content HELP! my site was dancing on page 1 and page 2, once I post new post, within 2 minute it gain serp.. but I wonder if I no update let say for 1-2 days, it go down again, WTH is penguin ><
     
  12. moonlighsunligh

    moonlighsunligh Jr. VIP Jr. VIP Premium Member

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    I guess you will start ranking for new posts soon. As this is page level filter.

    I have made an interesting observation here - http://www.blackhatworld.com/blackh...on-penalty-launched-today-22.html#post4214743
     
  13. lanbo

    lanbo Jr. VIP Jr. VIP Premium Member

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    it's a good plan, keep us updated
     
  14. turdface

    turdface Supreme Member

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    Ever since the update, my site is now ranking for the most random pages.

    For example, for many of my keywords, my main domain used to rank by itself (www.domain.com), or a relevant page was ranking, for example, if you searched for "keyword 1" it would return domain.com/keyword-1/.

    But now, it's totally weird results. A search for "keyword 1" returns www.domain.com/some-random-page. And it ranks lower than it used to.

    Here is everything again in case I confused anyone:

    Before:
    - searching for "keyword 1" would return www.mydomain.com/keyword-1/ on page 1 of Google

    Now:
    - searching for "keyword 1" returns www.mydomain.com/some-random-page on page 7 of Google

    My domain itself is still ranking for the main keyword which is what I'm concerned about in this thread, I just think it's weird that random pages are ranking now whereas before there were specific pages that were ranking.
     
  15. turdface

    turdface Supreme Member

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    Update 5/8:

    - First new page of content still isn't indexed yet. I wonder if that's because I have my sitemap change frequency set to "weekly." Do you think it would make a difference if I changed it to "daily"? This site used to get new content indexed within a matter of hours even though the change frequency was still "weekly."
    - Second new page of content uploaded
    - Still in position 14

    [​IMG]
     
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  16. turdface

    turdface Supreme Member

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    Mini-update:

    The first new page still isn't indexed, but it is showing up in Google's index of my home page.

    In other words, Google has crawled my site again but has not indexed my new content.

    I know this because I searched for:

    site:mydomain.com name of new article

    I would expect it to return the new page, but instead it returned the homepage with the name of the article as a link.
     
  17. audioguy

    audioguy Power Member

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    Content is going to help. In 8 of my sites, I stopped posting when it has been new and fresh content every day... then traffic slowed down. When I started posting again, it slowly catches up. They are almost the level they were before I stopped posting.

    But in your situation, I guess it will be backlinks that matter most. Diversified backlinks.
     
  18. 2k9bomb

    2k9bomb Registered Member

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    Just remember content is king
    [​IMG]
     
    Last edited: May 9, 2012
  19. yogi31286

    yogi31286 Elite Member

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    even i am confused with my site! i have 13 articles with 5 pages and everything is Optimized very well. i was on 1st position for my main keyword but just got hit before 1 day and now i am directly on 10th position!

    the 1st position taken by wikipedia and then one forum and then one EMD which has just 3 articles!!

    i don't know what's wrong with my site!

    may be i used many tags thats why i got hit by penguin!

    If i remove those tags which are not giving me any traffic then would that help to get rank back again?
     
  20. turdface

    turdface Supreme Member

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    Update 5/9:

    - Still in position 14
    - 3rd new piece of content uploaded
    - First two new pages still not indexed

    All these new pages I'm adding are kind of starting to mess up the formatting of my menus. :squint:

    [​IMG]