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My 1st large scale seo campaign for client... what to do?

Discussion in 'Black Hat SEO' started by ThopHayt, Sep 6, 2011.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I'm in the position of having a client for whom I am going to soon be obligated to perform a long-term seo campaign for MANY keywords for the benefit of their e-commerce web site.

    This campaign will be fairly large-scale, with dozens of keywords that range from fairly low-competitive to ones that are upper-medium keywords for retail items (a lot of "Brand Model Size" type keywords or even "Brand Model").

    Here is my question... what kind of tools should I be looking at in order to wage a long-term large-scale keyword war like this? Aside from Senuke X, there don't seem to be amny that scale well enough and even Senuke doesn't seem to offer a full variety of tactics (just brute force stuff).

    So what would YOU put in your arsenal if you had to wage this war? :pirate:
     
  2. SuperLinks

    SuperLinks Elite Member

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    Don't just spray and pray with links/keywords.

    The real goal should be to take a look at what currently exists and what you can improve upon. Remember, the reason they hired you is to bring the company more money as a result of higher search engine rankings.

    Start with taking a look at their analytics and which keywords are driving what traffic. Identify a subset of keywords that are already bringing in traffic from the search results. Then identify where they are ranked in Google. Chances are they will be placed competitively on the first page, with some ranking in the first positions. Start a campaign for those keywords ranking #2-#10 and try and get them higher.

    After working on the campaign for a little while, shift the resources again based on what other search engine rankings started to jump as a result of that first phase. The linkbuilding you did for the first set of keywords will naturally raise the rankings of other internal pages, then focus on those.

    Rinse and repeat and you've got your first 6 months set.
     
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  3. Taktical

    Taktical Elite Member

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    You're welcome to use my white hat services.

    I bill you, you bill the client. Reports come with your logo and if necessary i'll get on the phone with your client as a member of your team.

    I use multiple methods of linkbuilding, including manual linkbuilders that I train personally.
     
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  4. SuperLinks

    SuperLinks Elite Member

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    This is also a good option, Taktical knows his stuff, I've read many of his posts and he's an outstanding member of the BHW community. There's a ton of good solutions that you can look for right here to outsource the work to as well.
     
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  5. subster

    subster Elite Member

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    I had a similar situation a few month ago. Big helicopter comapany, wanted to rank for each and every model they sell. About 90 Keywords.
    I used Linxboss. There are 5 domain spots in your account. Each of them sends 200 Links / per Month from their blog network to your targets. I set it up like the following:

    Spot #1: Main Site with all Keywords
    Spot #2: Additional Site with redirects for every keyword
    Spot #3: Additional Site with redirects for every keyword
    Spot #4: Additional Site with redirects for every keyword
    Spot #5: Additional Site with redirects for every keyword

    Because the network doesnt offer any report, i setup many google alerts for getting those links and used backlinks indexer for indexing them.

    Also I used some edu forum profiles, social bookmarks, and one big directory submissons. For the main keyword with the biggest competion i had to arrange some link exchanges. There was no possibility for onpage seo as the client was not willing to change anything.

    Goal was reached after 2 months.
     
  6. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    There is a problem though, their site is pretty much a nobody and has just hired us and done a rebuild in order to try to get in the game. They didn't even used to have e-commerce until just a bit ago. So there isn't much to go on as far as looking at their current analytics and stats.

    So what I've done so far is I called in a full report of a couple of their competition's sites to get an idea of where to go from here. From that I've compiled a list of possible keywords to target etc, and have taken one of the most basic ones all the way up to #2 over the past month as a small test.


    Anyway that's what I've done thus far. I don't know exactly where to go since I'm working a little blind since they had very little history to go from. I also need to figure out what tools/softwares/services are best to put in my tool belt for something like this. This is a concern because I don't have a TON of cash to blow right away on tools and I need to be able to use a lot of different tactics. Blog creation, web2.0, comments, blasts, etc etc etc...
     
  7. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Another question, what tools scale the best for large campaigns and are affordable long-term? Other than Senuke of course, I'm looking for tools for creating blogs, web2's, comments, and blasts. Pretty much everything.
     
  8. Taktical

    Taktical Elite Member

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    The reality is that automated tools are going to take a long time to work for a large campaign and certainly aren't good for long term. You need manual linkbuilding on high PR pages and fantastic on-site work.

    for high end clients you also need to provide quality behavior analytics with multi-variate testing to improve conversions.

    my offer still stands ;)
     
  9. Taktical

    Taktical Elite Member

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