Musicians making money off social media?

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sabrinamv

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Hi guys, I'm about to launch a huge internet campaign for my music and I'm just checking the possibilities of ROI in social media.

Facebook, Youtube and Google are the most expensive ones but could definitely gain a large amount of exposure, I'm willing to invest on it but I feel like all that money invested goes to the garbage cause I haven't figure out a way to make a quick buck with my music on those sites. I've had success in sites like twitter instagram and soundcloud were stuff is more niche, but I haven't see much money for the money I've invested in apps to grow. Has any musician here had success by making some money with their music online?
Wanna figure out a way to make some money and invest even more in my campaign.
 
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How do you launch a media campaign THEN check for ROI possibilities??? That should be done before you launch/scale.

It's music man. Either people like, or they don't. The determining factor here will be your music, not your campaign. Best of luck.
 
the best i can say is to push it like crazy and keep it off of free services like spotify/pandora/youtube at all costs.

get on regular itunes, amazon mp3, etc. make sure you make it hard to get otherwise. DMCA if you have to. you'll have to patrol youtube every day if you get popular. maybe torrent yourself with some half-songs, or crazily mixed versions to flood the underground market with crap.

it is a battle, earning money from recorded music is incredibly hard.
 
Fuck the internet. Nobody wants to pay for music online.

Actively connect with venues around you and perform, people offline really do support music better (online dude, you're just dealing with kids that don't care).
If you realize your shows start selling out, that's when you research agents and managers to connect you with larger-scale projects. You CAN put out some press releases online yourself (after performing shows or big news on album releases etc.) but otherwise, you need to pick an "angle" and dominate it. Everyone's struggling to claim land online so you can go straight for the offline crowd. Sell CDs and Merchandise to them too!
 
funkybunker said:
Fuck the internet. Nobody wants to pay for music online.

Actively connect with venues around you and perform, people offline really do support music better (online dude, you're just dealing with kids that don't care).
If you realize your shows start selling out, that's when you research agents and managers to connect you with larger-scale projects. You CAN put out some press releases online yourself (after performing shows or big news on album releases etc.) but otherwise, you need to pick an "angle" and dominate it. Everyone's struggling to claim land online so you can go straight for the offline crowd. Sell CDs and Merchandise to them too!
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This is excellent advise. Nowadays, the only real money made from music is offline. I can't remember the last time me or a friend spent actual money on music online.
 
SeanAustin said:
This is excellent advise. Nowadays, the only real money made from music is offline. I can't remember the last time me or a friend spent actual money on music online.
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Not to mention artists don't drive revenue through albums (thanks to something called STREAMING), it's driven through touring and merchandise. You can literally research this stuff - the internet is not that helpful for musicians.

EXTRA: I find the reason performing is more effective is due to "connecting" with people, giving audiences face-to-face contact. That's something you cannot get online & only makes you another face in a sea of bands. You get to make great music; but you also get to make awesome memories for real people.
 
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funkybunker has it pretty much right.
But the internet is a way to get your music out there.
I think the best thing you can do is reach the largest possible audience before attempting to monetize your music. Connect with them online, connect with them offline. But don't expect to put your music online and start making money. It doesn't work like that. Even medium tier bands with a considerable following tend to break even on their albums, and they make their money from touring/merchandise.
Some people have great success releasing their music in a 'pay what you want' format via sources like Bandcamp. But the most important thing is that you connect with your audience. Find them and be found by them. Because without an audience you're just another musician in a sea of unacknowledged music.
 
YouTube has had featured people out of nowhere and making them famous. It will sure help. Goodluck!
 
heccky said:
first create nice music and eye catching music videos. best music is the best seller. we have music video production company and only good music with good music video can earn some $$$$.

btw : if you need music video for resonable price, contact me ;)
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I definitely couldn't tell you were a fucking Ad. Your "resonably" priced music videos won't do shit for anybody.


nocturnalsense said:
awesome its can be inspiring to the other..
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sethrow said:
if your musics good ppl will buy it
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T0sho said:
YouTube has had featured people out of nowhere and making them famous. It will sure help. Goodluck!
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Jesus what happened to this Forum, you people aren't contributing 1 ounce of knowledge. First guy isn't even relevant, second moron sure knows how marketing works & the third guy actually believes Youtube makes dreams come true. If Mods ban me that's fine, nothing personal but you can't deny this place has gone to shit.
 
Th best advise I can share is that you focus on one traffic source or a channel a time. You move to next channel only when:

1) you've mastered the traffic source, or
2) you concluded that your target audience isn't there.
 
Thanks guys! I actually had the idea of using marketing online to sell merchandise and book tour dates, people are interested, just wanna make some solid amount of money to re-invest and grow, labels are shitty these days, I wanna skip them even I'm sure some of them will take me for the massive traffic I have, wanna stay in control of my project practically I went huge learning from BHW, Thanks guys!
 
music is about loosing it. stop trying to win with money. its only about loosing it ;)
 
Not really sure how beneficial would it be, Nobody really pays for music online, ROI wise it might be a bad idea but you might gain good fans if they like your music, you might be able sell CDs through it.
 
I manage bands offline and online, take it from a professional who has dealt with musicians like yourself and ones about to hit it big.

DON'T SELL MUSIC ONLINE! your wasting your time, and everyone else s time online.
Instead use social media as an analytics tool to see what works, and what does not. When i changed my artists thinking to that, its when they were seeing success online.

Any artists sturglling with social media or online in general can feel free to contact me thru

skype: ericsebastion
 
if you need help OP this is my specialty. i'll answer questions for you
 
First you watching youtube videos learned and next try to never best.music is about losing it. stop trying to win with money
 
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