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Murray Newlands - Founder of InfluencePeople

Discussion in 'UnGagged Las Vegas' started by UnGagged.com, Jul 31, 2015.

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  1. UnGagged.com

    UnGagged.com Jr. VIP Jr. VIP UnGagged Attendee Enterprise Member

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    Murray Newlands is here to help people get noticed with all the noise out there and Digital strategy.
    Who does Google trust? Deliver on real stories, real problems, phenomenal referrals which means you won't be penalized with Google updates...
    Why are you being affected by updates?
    You must ensure a great online experience for your online customers.
    Just because Facebook has a whole new article about their new app, doesn't mean you'll get one about your app launching!
    What tools does Murray Newlands use to maximise the content and signals that's out there to produce better content? Read more about Murray Newlands here.


    Transcript:

    Q: Please introduce yourself, and tell us why UnGagged?
    MN: I'm Murray Newlands. I write for Entrepreneur, Inc, Business Insider, I wrote for The Guardian, for Mashable, for VentureBeat. I write about a lot about companies, I do a lot of digital consultancy for companies. I'm an advisor to a VC company in San Francisco and I run Due and Host. I'm here at UnGagged really trying to help people work out their digital strategy for communicating with the media, how to get noticed with all the noise out there

    Q: What are your top tips and priority actions for overcoming issues associated with any big Google algorithm roll outs?
    MN: So, for me it's all about building a brand that people really trust, that Google really trusts. If you start with making great content, connecting with great media outlets who pick up, getting great solid links from real media outlets about real stories delivering on people's problems, then to be honest even if you're site goes down little bit, if you've got phenomenal referral traffic, that will mean you're always getting customers, plus if it's great content that people trust, it's unlikely that google is going to want to penalise you, so it's unlikely you're going to be penalised heavily by those algorithms. Also when thinking about your site as a whole, you should have a great site, it should be mobile friendly, it should be really fast, you should be doing those things for your users that Google's penalising sites for not having. But, as a progressive company, why aren't you doing those things and why are you being affected by these updates?

    Q: How can businesses with smaller budgets and resource best respond to big updates?
    MN: I think as a small business, you've got many things you're trying to do, but what you should try and do is have someone who's an online expert, whether it's within your company or externally, that really knows how to deliver well with a small budget. You don't have to be a massive company to have a very simple CDN come in to speed up your site, you can use a Wordpress template which means your site is mobile friendly. There's many things you can do, it's just having an expert that knows these are simple things to do to make sure you have a great online experience for your customers.

    Q: In your niche or sector, what's the most annoying SEO misconception? Please feel free to set things straight!
    MN: So for me, the most annoying thing is that I have a lot of companies with digital media with PR, very occasionally a company will get a full write up which is like an advertorial for the company. That's a unicorn that occasionally happens. Every time one happens every client says "What about this?" and the answer is "That's not gonna happen". Also, just because Facebook has a whole article written about their new app, doesn't mean your company which is tiny and no one's ever heard of is gonna get a full write-up on the BBC about your new app launching.

    Q: Current favourite SEO tool or platform? Or can you give us the inside track on any sexy SEO related platforms, tools or developments coming soon?
    MN: One of my favourite platform's right now, I confess are a client, is Searchmetrics. They've got a great tool, we actually use their SEO platform to work out what content works best on major publications we contribute to, work out how to make a better version of that content for that platform or for other platforms, and it's about how to really maximise the content that's out there and the information about that and the signals about the content that's out there, to produce better content for ourselves
     
    Last edited by a moderator: May 18, 2016
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