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multiple URLs for local biz?

Discussion in 'Black Hat SEO' started by nokkieny, Jan 25, 2013.

  1. nokkieny

    nokkieny Newbie

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    I am trying to do whatever I can to promote my local brick and mortar business online for free. I have just added the business to a ton of directories.
    I was wondering if it is a good idea to register a few domains that have the city name and type of business and point them to the main site? Or maybe even better build a page on those domains with links to the main site?

    Any other things I should do?
     
  2. the_demon

    the_demon Jr. Executive VIP

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    No, doing that is a waste of time and money unless you're just trying to prevent competitors from getting an EMD.

    Also, all this free stuff, like those directories are probably a waste of your time. You probably won't even see any traffic from them. Directories are so out of date, this is why we have search engines and things like Google places. The only directories worth a damn usually cost $50 to several hundred dollars.

    Really, I'm so tired of seeing local business owners trying to get everything for free. I see this so often working in internet marketing... If you're not willing to invest in your marketing where do you really think your business is going to go?

    Every week I see local guys wondering why their businesses are failing and the people who do succeed are doing one key thing differently,... spending money on advertising.
     
    Last edited: Jan 25, 2013
  3. nokkieny

    nokkieny Newbie

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    The reason I signed up on directories is because I saw people selling that service on this site, a lot of them.. Also, its a no brainer to add the business to the major sites like review sites and search engines. But I suppose all the others are probably just a way to get money from a business.
    The reason I thought the domain thing was a good idea is because another competitor did it and was on the 1st or 2nd page of google, and I had never heard of the company. only because i type in their domain name exactly as a search, but it would be a common search, basically keywords i would pay for otherwise.

    When you say spending money on advertising, what do you suggest I spend my money on, of course I am going to do whatever I can for free, I am not ruling out spending money its just I don't want to waste my money. I know a lot of things would be a waste of money, like newspaper adds, direct mailing, giving money to the majority of websites that claim to be of benefit (this is the reason why I am scared to spend money, I don't want to pay for nothing).
    The best marketing is word of mouth which is why we have quite elaborate gift bags for new customers with coupons, samples etc..
    Also, I assume good reviews on the major sites is important.

    The business is a hair salon and my goal is the be relevant in local search and delivered professionally. I don't want to be that business with a crappy website, a yelp review every 6 months and no information on directories.
    I want to squeak out the internet presence on a very low budget basically get things setup correctly and move on, at this point I would rather strategically advertise locally (not spam).
    maybe:
    1. add placement in strategic spots, we are in a affluent, white collar, upscale community, surrounded by tons of office space. So, I was thinking try to market directly to office businesses, in hotels and schools. I assume some of this will only be a result of forming strategic relationships.
    FREE2. we have a connection with a very popular, relevant, local luxury magazine and radio station. I know we are going to get a spread in the mag. not sure about radio for free.
    FREE3. Me and my co-owner are 25 years old, so I was thinking to try and use the age thing as a way to get write-ups. Not sure if this is a valid idea or not.
    PRICELESS4. we will not touch groupon..
    5. tons of country clubs around, I think that is a great place to market, but not sure of the strategy for that yet, besides join and mingle.

    So anyways, lets say I set a budget for advertising the month before we open at $1000. Where should it go.
    We have already:
    spammed directories
    facebook
    I will probably just go ahead an buy a few more cheap relevant domains just because I dont mind spending $20 on it.
    have an opening soon banner to display outside.
    will have a mixer for staff and friends and friends of friends, at the salon a day or 2 before opening.
     
  4. BenRoland

    BenRoland Newbie

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    As far as online goes, first make sure you have a well designed site that is optimized and converts. Buying domains and redirecting them to your site is pretty useless. However, building mini pumper sites isn't a bad strategy.. but there are many other things I would concentrate on first, depending on how far along you are...

    Do your market and keyword research. Find who your target audience is, what they search for and where they are online. Look at the competition. Look at similar successful businesses in larger cities. Gather tons of relevant search terms and variations.

    Make sure you are listed on Google Local + of course... Facebook, Yahoo Local, Bing Maps, and yes all the big business directories and review sites (citations).

    Take the time to properly fill out your listings, add photos, use unique descriptions, revisit and update these social sites and online business listings occasionally and make updates.

    Seek out other local sites in your area and local forums that your target audience may be, such as city-data

    Hopefully you have a good design and logo. Have 3-4 craigslist ads designed each with different content and images that link to your web site when clicked. Post on craigslist every 1-2 days rotating the ads.

    Use your coupons and/or design new ones for both online and offline.

    Flyers
    T-shirts
    Bumper Sitckers

    Hit me up if you would like help with any of this or for more ideas.