Data is king. Data drives strategies, a measure of a strategy and is an integral part of decision making. That's pretty basic and logical. If you manage multiple Twitter accounts, compiling the data for each account and using this data gets complicated in a hurry. I want answers like " how many followers did each account get, total followers, twitter reach, impressions, retweets. I have a data model for all 47 accounts that kind of does this in excel through some serious VBA kung fu. Let's talk about how you manage this challenge?