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Multiple pages for similar keywords

Discussion in 'Adwords' started by faceplant, Aug 4, 2016.

  1. faceplant

    faceplant Newbie

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    Hello, after some advise on lading pages.

    I have my site setup to follow adwords guideline of having unique landing pages that has keyword, advert and landing page keyword flow. for example. 'refurbished laptop' has its own landing page and advert as does 'used laptop'. but i have been reading that this may be hindering my seo SERP and that i should combine the pages into one to get a better result rather that diluting it over 2-3 pages.

    if i am better to combine them and should i delete the pages or re-direct them?

    Thanks
     
  2. virtualbyron

    virtualbyron Jr. VIP Jr. VIP

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    For me fusion + redirect is the best choice
     
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  3. StSignal

    StSignal Junior Member

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    I think you should combine them,at least I would,don't know,your decision,there are many factor that have influence on succes on both options.
     
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  4. faceplant

    faceplant Newbie

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    Many thanks guys
     
  5. nikchaing

    nikchaing Jr. VIP Jr. VIP UnGagged Attendee

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    i would look into noindexing those adwords landing pages so that you don't have to worry about them cannibalizing your other pages
     
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  6. faceplant

    faceplant Newbie

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    good point, thanks!
     
  7. Absan

    Absan Jr. VIP Jr. VIP

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    It depends on the landing page optimization, I mean if you have different pages you could optimize it better for different keywords. Just check your Quality Score before and after ;)