First of all thanks to all members whose threads I've read over the last few weeks. Used the search function but don't seem to find the answer I'm looking for so thought I'd put it out there... Anyway - I haven't started any IM yet, still browsing and trying to get all the information collated and ready to go, keyword finding, backlinks etc. But when I do start is it worth concentrating on a number of niche sites monetized by adsense or affiliate marketing which won't have as much competition or would it be best to try and concentrate on building one organic seo authority site with a broad keyword url and then have tons of content in subcategories which will also rank as well? for example - classic cars with generic adverts - sub categories, specific ads- aston martin, ferrari etc. I'm trying to think long term here - the niche sites might be quicker to monetize and rank or would experience show that a huge site with loads of content is the better option? Hope this makes sense and look forward to your advice. Thanks Ozy..