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Multi Language Sites and SEO Question

Discussion in 'White Hat SEO' started by NovaflareFX, Aug 21, 2015.

  1. NovaflareFX

    NovaflareFX Jr. VIP Jr. VIP

    Dec 13, 2014
    Likes Received:
    Twitch Gamer
    Hey Guys,

    I speak English and Polish, I have a website which posts a weekly blog in both languages and have a few questions.

    1) I translate myself, so I know the content is the same.. but is this technically duplicated content?
    2) I have a .com TLD, should I have my Polish content on a Polish TLD and English on my .com or are they all ok on one? Google may wonder why half my website is in Polish..
    3) If I did have two TLD's, would this then half the effectiveness of my .com's SEO or create twice the workload? How can I work around that?
  2. dsan996

    dsan996 Regular Member

    Apr 18, 2014
    Likes Received:
    Depends on the day
    Hi, content in another language is not considered as duplicate by Google, at least that's what they say:


    I have a site with content in two languages translated by hand and is ranking fine for the two of them. Both versions share the same domain: the main version is in the root domain and the translated version is in a subfolder. So I guess having both versions in the same domain is not an issue as long as you mark the content properly by using the hreflang tag. It will make Google rank your Polish version higher than the English version for Polish searches and vice versa in order to avoid canibalization on branded searches and searches for keywords appearing in both versions.

    You can even register the Polish subfolder as a new site in Webmaster Tools and geo-target it for Poland.

    Also both versions will benefit from the already stablished domain authority (if any).
    • Thanks Thanks x 1
  3. Asterixpro

    Asterixpro Junior Member

    Jan 9, 2009
    Likes Received:
    Internet Marketer SEO!
    Home Page:
    Hi NovaflareFX,

    This is exactly the reason why the hreflang tag exists.

    The hreflang tag (also referred to as rel="alternate" hreflang="x") tells Google which language you are using on a specific page, so the search engine can serve that result to users searching in that language.
    the trick here is to create like for like hreflang versions of your posts. So you add the tags to both posts, mentioning the languages. That way Google knows and this will help you in the long run.