I dont understand this. I found a keyword in MS with a SEOT of 374 for broad and a CPC of over $2. With Google Keyword tool, It shows 27K for broad but 480 for exact. For broad, Google is showing $1.34 and for exact, it is showing $1.57 but MS is showing different. Would a keyword like this be worth targeting If I can get onto the first page? If so, do I target the broad or target for exact? I have always used exact but I am not sure since broad gets 27K. Thanks.