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Moving URLs, where to keep content?

Discussion in 'White Hat SEO' started by evilisa, Jan 14, 2013.

  1. evilisa

    evilisa Newbie

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    Hi -

    This is a simple one, I think...

    I've a 10-yr-old site but am changing business names. I am keeping my old URL that I've had for 10 years and figured I'd just forward it to the new one. But, I've only just purchased the new URL. Is it smart to put all of my content over on the new URL and forward the old one to it? Or will this kill any rankings I current have [they aren't high to start with]? Thanks!
     
  2. sefi00

    sefi00 Junior Member

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    Transfer the content, 301 each URL with the old content to the URL with the new content and pretty quickly you should have very similar rankings for your new domain as you did on your old one.
     
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  3. Endire

    Endire Elite Member Premium Member

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    Evilisa,

    As sefi00 mentions, your best option is to redirect URL's. I just wanted to elaborate a little. Essentially you will not really transfer the ranking to the new URL. Your old domain will still remain indexed and show up in SERP's and you will be able to get the traffic from those indexed pages instead of starting from scratch.

    You may want to launch an SEO campaign (i.e. onsite, link building, etc) for the new domain name after you have successfully moved everything.

    Here is a good video from Google on moving your site,

    http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83105

    Hope that helps,

    Shawn
     
  4. the_demon

    the_demon Jr. Executive VIP

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  5. Transportantes0

    Transportantes0 Registered Member

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    Yea you can do a URL redirect to the new URL, you do not want to lose any of the link power or PR while switching.