Moving Site to a slightly unrelated one, 301s and link-juice.

codo3500

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Hey guys,

I have Site A, it's ranking #3 for a 50k exact match, pulling big traffic, but I'm no longer going to be selling the product on the site.

I now have Site B, selling a different product, very slightly related (bodybuilding niche, that's the ONLY thing in common). I don't see the point in just turning off the old site - I want to keep some of the link juice. It has a HEAP of High-PR backlinks .etc, It's PR3, and seems like a good candidate to 301.

Here is my plan:
1. 301 Redirect to an article page on Site B, about Site A's Keyword.
2. Use a canonical tag on Site B's article page pointing to the Home Page, and have a snippet of info with Site A's keyword strategically placed on the home page (Like a 200-word snipper and a H3 tag).

What are your thoughts? Is this worth doing?

Should I perhaps just 301 directly to the home-page of Site B?

Cheers guys.
 
I've tried this before, site B ended up ranking for site A's keywords.

Ahhh. Wouldn't be the best converting traffic - but hey, who wants to turn down traffic?

What were the long-term effects? Did it gradually stop ranking for those terms? And was it easier to rank for your new target terms due to the link-juice?
 
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