Movie site, Your black ways.

Guys, im not begging anyone for anyting here but im curious to know how you would advertise a movie site (streaming releases).

My domain is not keyword rich, so im takking a more viral approach, like facebook group wit live updates, twitter etc.

What would you do? My domain does have Movie in it though, i dont want to release my domain yet as im still building.

Love to hear your ideas, cheers guys