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Most Would Ignore This 680,000 Searches/Month $300/day Keyword. (and how I found it)

Discussion in 'Black Hat SEO' started by jkwilson78, Jan 6, 2012.

  1. jkwilson78

    jkwilson78 Regular Member Premium Member

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    This is a simple "trick" I've used to find some low to medium competition keywords that most people might ignore as not being worth their time due to perceived low search volume but in actuality it has a lot more search volume than at first glance.

    More than anything though, this is a case study on how you should not take things at face value or else you risk missing out on some good opportunities.

    My first example is one of the more extreme examples I have found but there are plenty of other keyword opportunities to be found using this method.

    Basically, you just fire up the Google Keyword Tool and perform a keyword search as your normally would (making sure the "exact match" option is checked)

    When the results are returned you want to look for something like this:


    keyword1.png



    As you can see, this keyword has relatively low search volume. 6,600 global searches a month, but take a look under the Google Search Network column.

    673,000 exact match searches/month!


    This keyword that seemed to have low search volume gets a gigantic truck load from Google's search partners.

    What's interesting (at least to me) is that I know this keyword has a ton of search volume on Google's search network because I used to advertise for it on Adwords before the affiliate Ban Hammer was laid out by Google way back when.

    This keyword brought in consistently 10-20 sales a day for me for a $50 product (on Google's Search Network, if I added in Google search results it would be another 5-10 sales/day..and this is for Adwords ads not organic results that get more clicks!).

    Also keep in mind I had PPC costs to cover and didn't get the full cut of the sale because I was an affiliate (but did have a really high commission with the merchant). This keyword alone brought in $300/day in profit for me....man those were the days haha :)

    But what about the first page SEO Competition for this term? Again, appearances can be deceiving.

    Here's a screen shot from Market Samurai:


    ms1.png



    At first glance this keyword looks like it would be pretty tough to rank for but if we analyze these results a bit deeper here is what you will find:


    1) positions 2, 9 & 10 are all sites less than a year old
    2) positions 1,2,3,9 & 10 are thin affiliate review sites
    3) look at how little content the sites at position 1&2 actually have indexed (#2 only has 2 pages!)


    But what about all of those nasty looking backlink stats highlighted red?

    Here's a PR analysis of the backlinks for the top ranking site from Market Samurai:


    prexample.png



    Out of 886 links analyzed by MS 791 of them are PR 0!


    On top of that, even though I don't show it here all of the links are of two types: blog comments or run of site blogroll links.

    In other words very easy to replicate links.

    Now, like I said this is an extreme example but it's really not hard to find other keywords using this method.

    What I have found is that product based keywords (such as items that would be sold on Amazon) tend to work best when looking for these kinds of keywords in Google's Keyword Tool.


    Here are a couple more examples:


    keyword2.png




    ms2.png




    While the competition again looks tough, practically every site in the top 10 is a shopping site of some kind and the page ranking is a product page deep within the site.

    As you can see the link stats for the ranking pages are very weak and the rankings are achieved by trading off the root domain's authority and link profile. (a lot of people would be scared off just by the domain age stats!)

    If you've ever out ranked an amazon or ebay page you know it is possible to achieve this without a ton of work (not saying there is no work or effort involved in out ranking these kinds of pages but it is very doable)


    A final example:




    keyword3.png




    ms3.png





    Again, same story as previous example.

    Scary looking domain age and indexed page counts but weak link stats for the actual ranking pages. This is because like the example above most ranking pages are from shopping sites like Amazon.


    Well, that's about it.

    Hopefully at least one person will find this simple keyword research "tweak" helpful and at least think a little differently when analyzing keywords and competition.
     
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    Last edited: Jan 6, 2012
  2. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    I don't understand how something would have 6,600 monthly exacts but 600k+ on G network?
     
  3. cyberflax

    cyberflax BANNED BANNED

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    What exactly is Google Search Network?
     
  4. russianboos

    russianboos Registered Member

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    its includes google maps products and all what google have
     
  5. jkwilson78

    jkwilson78 Regular Member Premium Member

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    Because the global search numbers are for Google Search only. It does not take into account all of the other sites that syndicate Google's search results.

    This search volume is indicated by the Google Search Network column in Google's keyword tool. (a metric that I haven't heard anyone really talk about and was added in without any announcement from Google probably 6 months ago or maybe a little longer)

    Also, remember when Google updated their keyowrd tool a year or so back and everyone complained about the search numbers being dramatically different (and lower)?

    This is because they had removed the search numbers from the Google Search Network and showed only the number from Google Search.

    Google just added this data back in as its own metric in the Search Network column.

    As I mention in the post, I have a lot of knowledge of this particular market as a former Adwords advertiser and both the Google search network and content network brought in more sales than Google Search and drove more overall impressions/volume.
     
  6. jkwilson78

    jkwilson78 Regular Member Premium Member

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    Google Search Network are the sites that syndicate Google's search results like, Ask.com and AOL.com and lots and lots of ISPs use Google as well like AT&T, Roadrunner, Verizon etc.

    What I mean by the ISPs using them is that a lot of internet providers will load up their default home pages or portals in the browser by default and from those portal pages you can search the web and the results are often powered by Google.

    I can't stand this and have always changed my homepage to what I want but my parents always keep the default ISP portal page (drives me nuts!) but I'm sure millions of others do as well and that adds up to a lot of search volume. (also think about all of those crappy toolbars some ISP load up as well....tons of people keep those installed amazingly enough and perform searches through them which leads back to more search results powered by Google and more impressions on the Google Search Network.)

    Could also be the reason you see this "trick" work with consumer/product related keywords because the average non techy user like my parents are searching from these ISP search portals and toolbars looking for stuff to buy....just a theory....
     
    Last edited: Jan 6, 2012
  7. icemetal

    icemetal Junior Member

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    wow very cool, so could i use this method for lets say google adsense? kinda like a micro niche site but a micro niche site that gets tons of searches? assuming the keyword has at least $1 cpc
     
  8. ViperVin

    ViperVin Regular Member

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    shhhh, don't let the cat out of the bag! ;)
     
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  9. jkwilson78

    jkwilson78 Regular Member Premium Member

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    Sure! But you could monetize the site with anything: Adsense, affiliate promotions, CPA, etc.

    The main take away is that it's worth the extra half second to checkout the column for the Google Search Network to see if there is this lopsided traffic volume in effect

    I've often ignored it and honestly up until a few days ago I don't remember Google showing that column by default. I'm pretty sure you used to have to select it from a drop down to be showing but I could be wrong about that.

    In most cases the Search Network volume will be less or about equal with Google search but sometimes you will spot one of these traffic anomaly keywords in which case I'll do a quick competition search to see what's going on.

    The end result being if you can rank in the top for these keywords you can pick up a lot of traffic from the search network that wouldn't seem possible if you only looked at the global search numbers.
     
  10. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    Very nice info but I still need some clarity. The google search network includes exactly what? I know you have tried to answer this but I guess what I want to know is if and how this can benefit a locla business for instance. I understand how it may help a product (with images, shopping etc) but what about a service oriented business like accounting,finance or medicine?
     
  11. NeoPat

    NeoPat Power Member

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    Kinda gave me confidence in some of the keywords im researching but how would you go about outranking a amazon or wiki page? i see domain age doesnt matter nor does BLS
     
  12. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    I understand that, but how on earth are those searches being used 100x more than Google.com itself? It doesn't make any sense at all. Google is the #1 search engine, so how is there 100x the people searching in the search network rather than actual Google.com?
     
  13. jkwilson78

    jkwilson78 Regular Member Premium Member

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    I wouldn't say those things don't matter because they do especially when there is no well optimized competition for those keywords.

    But those sites are not specifically about "blue widgets". They are about millions of different kinds of widgets so are not authorities on "blue widgets"

    So if you came along and built a mini site specifically on all things "blue widgets" and got links with "blue widget" related anchor text, or links from "blue widget" sites then you stand a very good chance of outranking them.
     
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  14. icemetal

    icemetal Junior Member

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    when i search for a keyword i'm not seeing the google search network numbers?
     
  15. jkwilson78

    jkwilson78 Regular Member Premium Member

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    You must be logged in to the tool to see that data. If you are logged in and can't see it then click on the "columns" tab and select the "Search Network" option
     
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  16. k4fk4f

    k4fk4f Newbie

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    Very useful. Thanks alot.
    Is it possible that the data in the Google Search Network network includes Google (only) global numbers + Google Search Partners numbers?

    e.g. for the KW: [dog training] there are 74,000 global searches, and 201,000 searches in the Google Search Network.
    The question is whether or not, the number 201,000 is made out of 74,000 Google (only) Global Searches, plus 127,000 searches only in the Search Network?
    The other option is that the data inlcudes Search Partners only, and you need to sum this number together with the Global searches only, in order to get the "real" Global (Google+Search partners) number. For our example, 74,000 (Google only) +201,000 (Search partners) = 275,000 ("real" global searches number).

    I apologize if I got it all wrong, but I would like to clarify this issue.
     
  17. icemetal

    icemetal Junior Member

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    ok got it thanks! but for the keyword i typed in, it was the same number of searches as global monthly searches, i'm assuming that this isn't the case for every keyword right? some will have more searches with the search network others will stay the same?
     
  18. s4nt0s

    s4nt0s Jr. VIP Jr. VIP Premium Member

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    Awesome write up. I'm definitely gonna have to experiment with this a bit more. Thanks for sharing.
     
  19. gsy159

    gsy159 Power Member

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    That's great thank you!

    Someone should make a case study rank that kind of keyword, then he should show us his Analytics pictures.
     
  20. comparco

    comparco Regular Member

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    MAny thanks for this enlightened approach. I often will move on from a target keyword because of low volume, this will make me look deeper.
    cheers