This is a simple "trick" I've used to find some low to medium competition keywords that most people might ignore as not being worth their time due to perceived low search volume but in actuality it has a lot more search volume than at first glance. More than anything though, this is a case study on how you should not take things at face value or else you risk missing out on some good opportunities. My first example is one of the more extreme examples I have found but there are plenty of other keyword opportunities to be found using this method. Basically, you just fire up the Google Keyword Tool and perform a keyword search as your normally would (making sure the "exact match" option is checked) When the results are returned you want to look for something like this: As you can see, this keyword has relatively low search volume. 6,600 global searches a month, but take a look under the Google Search Network column. 673,000 exact match searches/month! This keyword that seemed to have low search volume gets a gigantic truck load from Google's search partners. What's interesting (at least to me) is that I know this keyword has a ton of search volume on Google's search network because I used to advertise for it on Adwords before the affiliate Ban Hammer was laid out by Google way back when. This keyword brought in consistently 10-20 sales a day for me for a $50 product (on Google's Search Network, if I added in Google search results it would be another 5-10 sales/day..and this is for Adwords ads not organic results that get more clicks!). Also keep in mind I had PPC costs to cover and didn't get the full cut of the sale because I was an affiliate (but did have a really high commission with the merchant). This keyword alone brought in $300/day in profit for me....man those were the days haha But what about the first page SEO Competition for this term? Again, appearances can be deceiving. Here's a screen shot from Market Samurai: At first glance this keyword looks like it would be pretty tough to rank for but if we analyze these results a bit deeper here is what you will find: 1) positions 2, 9 & 10 are all sites less than a year old 2) positions 1,2,3,9 & 10 are thin affiliate review sites 3) look at how little content the sites at position 1&2 actually have indexed (#2 only has 2 pages!) But what about all of those nasty looking backlink stats highlighted red? Here's a PR analysis of the backlinks for the top ranking site from Market Samurai: Out of 886 links analyzed by MS 791 of them are PR 0! On top of that, even though I don't show it here all of the links are of two types: blog comments or run of site blogroll links. In other words very easy to replicate links. Now, like I said this is an extreme example but it's really not hard to find other keywords using this method. What I have found is that product based keywords (such as items that would be sold on Amazon) tend to work best when looking for these kinds of keywords in Google's Keyword Tool. Here are a couple more examples: While the competition again looks tough, practically every site in the top 10 is a shopping site of some kind and the page ranking is a product page deep within the site. As you can see the link stats for the ranking pages are very weak and the rankings are achieved by trading off the root domain's authority and link profile. (a lot of people would be scared off just by the domain age stats!) If you've ever out ranked an amazon or ebay page you know it is possible to achieve this without a ton of work (not saying there is no work or effort involved in out ranking these kinds of pages but it is very doable) A final example: Again, same story as previous example. Scary looking domain age and indexed page counts but weak link stats for the actual ranking pages. This is because like the example above most ranking pages are from shopping sites like Amazon. Well, that's about it. Hopefully at least one person will find this simple keyword research "tweak" helpful and at least think a little differently when analyzing keywords and competition.