Most Underrated Skills That'll Make You a Rockstar in the SEO Industry In today's highly competitive SEO industry, to recruit a reliable and experienced SEO analyst, consultant or manager is not an easy job for any employer. In fact, there is a big gap in the demand and supply cycle when it comes to hiring of suitable candidates in the SEO industry. Thus, a graduate moving into the online marketing field could find a lot of luring opportunities. In this blog, we are going to describe how one can get a good job in the SEO industry and make a Rockstar career for themselves. The entire process is divided into certain stages and each stage as described are as follows: 1. Stage 1 - Put together the fundamental skills There are some basic steps towards becoming an efficient SEO analyst and those who can acquire them effectively can remain ahead in this day and age of competition. The first step in this direction would be to have an understanding of the fundamentals of SEO and comprehend its positive (or negative) aspects. Many times employers come across some decent candidates who claim to have knowledge of SEO tools and techniques such as html, CSS, WordPress, Analytics etc. But, a majority of such candidates at the most have just theoretical understanding of the tools and fail to effectively apply them in real-world situations. As SEO analysts being in the industry for many years we can suggest some very relevant points that one can do to nail that much anticipated interview. One should mostly start their blogs on a well-established platform such as WordPress or they can create their own website for that matter. Danny of SEOmoz has very aptly said that one should know about the elements of web development before they start to use SEO techniques. We too entirely agree with this statement. In my personal opinion, one should use a trusted platform like WordPress since it enables the user to optimize the site for SEO and write content on your favorite topic simultaneously. One should also try to learn about basic page creation in HTML, how to use a stylesheet in CSS or FTPing something to a host website. Finally, adding a basic site or blog URL on your CV would look really impressive. One can offer to give free SEO advice to some small level companies and help them learn along with you. Only remember to be clear and fulfill their requirements accordingly. Another useful feature of WordPress is that it can easily be tweaked using plugins. Given below is a small description of some of the best WordPress hosts and what actually is needed to start. As an initial step, one should open a Google Analytics account and acquire the plugin called Joost De Valk's Analytics for WordPress. A SEO analyst who is well-versed with Analytics, can talk boldly about bounce rates, search engine traffic, keywords and also knows some theory on such metrics stands a sound chance of getting recruited. Stage 2 - Read about the basics of SEO techniques and how to apply them Yes. To be an efficient SEO analyst one needs to read a lot. However, it is nothing to get afraid of as there are a lot of nice websites that can help provide you the ignition that you want. SEOmoz is one of them. Beginner's Guide to SEO is another useful site containing many useful texts on fundamental principles of SEO. It is frequently updated as the new SEO techniques get developed. Even the WordPress guide is very useful and it does give a comprehensive and practical knowledge of SEO. Aaron Wall's SEObook is also a good guide that contains a lot of free tools and loads of blog history to keep you updated. Stage 3 - Identify the fundamentals of Linkbuilding Some SEO analysts are of the view that linkbuilding is the toughest job in this industry. Some of the most renowned SEO's have made their careers in linkbuilding. It also helps you to make a decent impression and helps significantly in the job interviews. A good guide on linkbuilding is the "Beginners' guide to linkbuilding" and one should try to implement the ideas given over there. A good understanding of this topic and ability to apply the techniques in real world scenarios would positively affect the chances in your SEO job interview.