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Most efficient forms of monetizing a local news website

Discussion in 'Making Money' started by stay_puft, Jul 27, 2016.

  1. stay_puft

    stay_puft Newbie

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    I've made a local news website that receives about 1,500 visitors per day. As it is, the only revenue I'm generating is from a monthly contract I've got to display a local business' banner above my content.

    What types of advertising are likely to generate the most income? New content is posted daily, and many of my visitors are repeat viewers, who check the site regularly for updates. The vast majority are residents of the city the site covers.

    Any ideas appreciated.
     
  2. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Take a look at other local news sites and see if there is a trend in the types of ads/monetization they are using. I'd be doing that and not looking back and once I see some trends I'd start testing some of them.
     
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  3. uncutu

    uncutu Supreme Member

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    The local news sites in my county all monetize by selling ad space to local businesses. The one I look at in particular bills $300/month for a medium banner with flexibility to go bigger.

    You can post sponsored articles about an affiliate product from clickbank/jvzoo/amazon/your favorite cpa network. You can twist this by upselling your local business ad buyers a sponsored article.

    I remember teespring methods were huge a while ago. You can sell custom shirts for your city.
     
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  4. stay_puft

    stay_puft Newbie

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    One of my obstacles was figuring out how to price ad space when pitching the idea to local businesses. Any tips, or resources where I could pick up some information on how to price? I called the local newspaper, posed as a potential customer, and asked their pricing for various printed ads, and their readership numbers, and have been using that as a baseline, but I feel like I might be selling myself short.
     
  5. uncutu

    uncutu Supreme Member

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    Lots of resources are online for help with pricing this. Take a look at top google result.
    Code:
    http://www.problogger.net/how-much-should-i-charge-for-my-advertising-space/
     
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  6. Lunaaa

    Lunaaa Jr. VIP Jr. VIP

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    Damn!!! How are you getting that traffic?
     
  7. blogzandstuff

    blogzandstuff Elite Member

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    you could have like a local business directory and sell them a small listing of a few lines, or you could sell them a full page listing
    I know a site owner that did that and he made good money
     
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  8. stay_puft

    stay_puft Newbie

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    A similar site had been in operation for years. It was ran as a non-profit by an old man who lived in town. It looked like a Geocities site from 1995. He claimed over a million hits annually. He died, and I just picked up where he left off. I use a very similar name, so brand recognition was built-in. I used Facebook, and spammed the comment section of local papers to advertise the site. That's about it.

    This is a good idea, thanks.