Monitoring and reporting

I've been using Serpbook (rebranded keyword.com now) for my SEO compaigns: it reports very accurate results and has outstanding support. But for ORM, nope, We just export the data and manually report to our clientes. We also have to use creative ways of tagging and sub-projecting to keep track of the results, beacuse it's not a tool for ORM.
We use Google alerts for alerting (us), if you add advanced search operators, you can do wonders.

I tried serpbook like 6 yeards ago and didn't like it, Not very accurate results and a big mess on the reports. But maybe is better now. At least, it's ORM oriented.
So:
1. What do you use to monitor campaign's progress and reporting?
2. How do you monitor?

PS: I've even considered creating my own app, with keyword.com's and ahrefs API (maybe + buzzsumo or a nice trick with Google Alerts), but of course thats more work and more $ every month.

I've heard about SerpWoo doing the tagging and progression, personally I use SeRanking "SERP competitors" features to tag results and track progression between 2 dates.

Hit me up with a PM if you need some screenshots

I use SerpBook, not sure what you're looking for beyond simple rank tracking.

Here is a sample screenshot. We teach clients to look at the "Life" column.

BHopkins said:

I use SerpBook, not sure what you're looking for beyond simple rank tracking.

Here is a sample screenshot. We teach clients to look at the "Life" column.

View attachment 144357

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Yes, the thing is when there are 15 bad results and 40 good results its kind of confusing for them.

99lives said:

Yes, the thing is when there are 15 bad results and 40 good results its kind of confusing for them.

Click to expand...

We use the "Favorite this keyword" to separate out negatives from positives.

Negatives are in yellow/orange. Positives are grey below.

Sounds like a good solution. I like serpbook (hate to call them kewyord) because rankings are reliable and support is top notch