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Mobile site creation : How to handle rejection ?

Discussion in 'Mobile Marketing' started by yagami-iori, Jul 4, 2012.

  1. yagami-iori

    yagami-iori Newbie

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    Hi,

    I've been looking to start my own offline company by selling mobile sites to offline businesses since a while. It took me a lot of time to educate myself. I felt like I have to know about everything before doing anything. I know how to create a mobile site, I'm good at programming and I have a lot of template to start with but my biggest concern was finding the clients. I hate cold calling even if I'm good at communication (In french). What i was missing was a way to get in touch with the clients without having to call them.
    Then I read the "The M0b1le S1n Meth0d" that was shared here in the forum and I liked the email model that the author uses to contact offline business owners. I translated the email and found 20 restaurants on YellowPages and send it to them with a screenshot of how their site looks on smartphones.
    The emails was sent yesterday and this morning I received a call from a restaurant owner thanking me for bringing the problem to his attention and telling me that he will check with his webmaster to solve the issue. By email, I received a response from another one telling me that he is in the process of redesigning his site and that he will have a mobile optimised one.
    I send my emails with read receipt, so I know who read them. So far I have 2 read and 2 replies.
    My question is, how to handle this kind of rejection from the clients ? I mean, what to tell them when they say that they will ask their webmaster to create a mobile optimised site ?
    Thank you in advance for your wise advices :)
     
  2. Faded

    Faded Jr. VIP Jr. VIP Premium Member

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    Move on. Keep reaching more potential clients. If the owner took the time and effort to call you, then that means he has you on your mind. He is already set on his webmaster getting it done, so leave him be. If he thinks the price is too high or there is a problem, he will call you asking for your services.
     
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  3. dario111cro

    dario111cro Junior Member

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    You can tell him that if his webmaster fails, he can always call you. Don't be too much aggressive, but always let them know that you know what are you doing.

    After all, you will probably be rejected 90% times, so just scale up starting number of emails.
     
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  4. Kikerinka

    Kikerinka Senior Member

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    It's like this: you have 10 to 1 chance to sell something if you call people before sending an email. (At least short phone call, letting them know that you will send an offer to them, so they expect it). Cold mailing is dead, when it comes to real business - just too much spam and too many emails to read.

    To be honest - I had some success with cold mailing (like selling some banner spaces on my websites just based on approaching people by email), but you need to be very, very professional in this - what's difficult to learn...
     
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  5. yagami-iori

    yagami-iori Newbie

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    Thank you guys. I will follow your advices and keep moving and reaching more clients. I'm sure I will make it. I have no choice but succed.
     
  6. yagami-iori

    yagami-iori Newbie

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    I understand what you are saying. You are totaly right, but the email I'm talking about looks like I'm not trying to sell anything, just helping. To sum it up, it says that I tried to visit their restaurant while I was in town but I couldn't find the adress on their site because it's not mobile optimised, then I tell them that I can help them if they need some advices. No hard selling, and that's what I like in this method.
     
  7. williamk

    williamk BANNED BANNED

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    Move on bro. Or better refer them to some sales man as that will work better. But make sure he is good with cold calling.
     
  8. yagami-iori

    yagami-iori Newbie

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    Hi all,

    Just to keep you informed... I've followed your advices and kept sending emails to restaurant owners. I didn't have time to do it full time but I've sent 47 email so far. 3 were rejected by the server. One owner called me and another emailed me saying that they will ask their webmaster to create a mobile version of their site. Another one told me that I approched him the wrong way, because I've sent the same email to 2 of his restaurants. And the good news.... I received a call this morning from a person who is interested, she asked me to create a mobile site for here and also make some modifications to here site as she is launching new services and changing the menu soon :)
    I'll meet here tomorow to show her a mockup of the mobile site.
    The moral of the story is NEVER GIVEUP ;)
     
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  9. srb888

    srb888 Elite Member

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    In your emails, you never mentioned that you are an expert mobile website designer, did you? Then why do you expect them to call you for a better solution? Unless you show them how their sites look "now" and how you can make them look "The Best", they wouldn't jump to be at your doorsteps first thing in the morning!

    In their own words and worlds, show them the greatest meal that will make their appetite go crazy!

    Make them drop everything else (read: their present web designer) and get them running out of their baths straight towards your company!
     
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    Last edited: Jul 11, 2012
  10. yagami-iori

    yagami-iori Newbie

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    Of course I said that I'm a web designer specialised in mobile sites creation and that I can help them if they need some help. I didn't want to be pushy or look like a salesperson so i didn't expand on that point.
    I'm certainly starting to make mockups even if that will take longer but it is worth it. I've been thinking about it since a while but was wondering how to approach these business owners and what to say on the email. If someone could help me with this or could share his own email model, I would be really grateful.

    Thanks again.
     
  11. srb888

    srb888 Elite Member

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    You were half-hearted then... any thing done with half-a-heart gets 50:50 or 0:100. :)

    Next time, go all the way, but remember... a real salesperson never goes out in the mornings without being 101% sure about how fab. those evenings are going to be!

    Don't also write a mere sales letter, write about a dream (and with you, all their dream can come true!)... make them feel dreamy! :D
     
    Last edited: Jul 12, 2012
  12. socialmediaking

    socialmediaking Regular Member

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    if they say "thanks for bringing it to my attention, I'll tell my webmaster" I flat out tell them that if he hasn't told them by now, he doesn't know what he is doing and that they should go with an expert like me who has knowledge and experience in the field and that I have turnaround of a week. This works decently. Many of these business owners do not have a good relationship with their "computer guy" so don't think that they will be loyal. Stress how available you are if they have problems and that you will not just disappear etc...it can be awkward when you try to install the mobile website, the guys feel like competitors and will be working against you.
     
  13. ok888

    ok888 Jr. VIP Jr. VIP Premium Member

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  14. csguy

    csguy BANNED BANNED

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    From the way you describe it OP, it didn't sound like they even knew you could fix the problem for them, but rather you were just letting them know.