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Mobile Marketing Journal. What worked, and Ideas!

Discussion in 'Mobile Marketing' started by hateandbreak, Jan 18, 2012.

  1. hateandbreak

    hateandbreak Supreme Member

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    MOBILE MARKETING JOURNAL, What worked, and Ideas to get your a** in the door!

    -Hateandbreak's Mobile Marketing Journal to track
    progress and ways to get offline clients for all things
    Mobile services.

    Hey guys how's it going? Today I sent out ONE
    email, yes ONE email and less then 30 minutes later,
    it is going to end up being a client for a MOW (Mobile
    Optimized Website)! I since then wanted to create a
    thread to track this progress and different methods of
    getting the foot in the door. I followed the advice of
    one member here and It worked well, so credits to you my friend!

    We guys in Mobile know it's so important to be
    using Mobile because nearly every single one of
    us has one on us 24/7 quite literally. And when
    people are browsing in a city for restaurants on
    their mobile phones, they don't want to have to
    wait 5+ seconds to load a website, in today's
    consumer market it's FOREVER. That's not good.
    You want them to have the best experience, with
    ease of guidance and capabilities to get the information
    they want. They want hours, they want phone numbers,
    they want locations and images of the restaurant. They
    need all this to be instantly available, and for owners,
    that means having a MOW. This is the FOUNDATION of
    getting business/companies who know nothing about Mobile
    Marketing, to go in the right direction, and you being the one
    they pay the checks to.

    From the research I did with Google keyword tool,
    the amount of extra customers these restaurants
    are losing every month from Mobile searches is mind
    blowing. Because they are ranked so high in G places.
    Producing fear is something you should induce to them
    because it's quite scary losing thousands of dollars every
    month and not even knowing about it!! Hell, I'm thinking
    of making a video of myself explaining it, while throwing
    crisp Benjamins in the trash can! Imagine how that'd make
    them feel? BAD, and desperate to stop it immediately. So
    now let's talk about how I got this first client for the MOW

    1. I claimed my company in MANTA. You must
    do this because the amount of prospects on their
    who need you is enormous. You need to legitimately
    fill all your info, put your website, contact info, email,
    description, services, and verify the account by calling
    MANTA and giving them the verification code. WHY?
    Because you will be using the account to post "recommendations"
    on businesses/companies profiles, they love it!

    2. You will need to upload and prepare a video
    to your website, showing them their website NON
    Mobile Optimized, and then show them their same
    website MOBILE OPTIMIZED. This creates immense
    value knowing you put YOUR time to create one before hand.

    3. Get their email, I happened to find hers on her
    Manta page. Speaking of that what I DO is not involving
    doing searching on Manta. Instead I just go to the home
    page, and right under the search bar you will see this:

    [​IMG]

    As you can see it circled above ^^ it shows all the companies and such that have been updated recently. These
    are the ones you want to go after because
    they are now active and will see anything you post!
    Just highlight one of the two and search it, it should
    be the first result. That is what I did to find this client.


    4: Making contact and showing interest. What I did
    was go to their page and left a recommendation. On Manta
    that is like feedback, or a review if you will. Make sure it is positive
    and NON spammy or salesy. Your a real person looking to help so keep it simple.

    5. Get your mobile phone or ipod touch, and view
    their website. If it's not mobile optimized
    then wala theirs a potential sale and client. I said the following
    in the short email:

    Subject: Your website
    Date: Wed, January 18, 2012 1:56 pm

    "Hi Jen I was viewing your website on my Iphone but there was a problem, so I made a quick video showing it, is this the right address to send it to? Thanks!"

    The EXACT reply no less them 30 minutes later! :

    Subject: re: Your website
    Date: Wed, January 18, 2012 2:18 pm


    "Saul, Thank you for contacting me and for your kind recommendation on Manta. And yes, please send the video to this address and I'll look into getting it fixed right away, if it's something I can't do I noticed you may be able to help. So sorry for the inconvenience with my website! Sincerely, (name removed), Owner (business name removed)"

    *I removed her name, and business name for her privacy*

    6: Send them the video when they say YES! Honestly I didn't expect such quick reply and interest. I created
    a custom page on my website to send these prospects to
    so you should too take the time to do this. It makes all
    the difference. It includes proof of their keywords searched on Mobile
    devices and has a video which talks more about it. And shows them what
    their website should be looking like on mobile.


    NOW, you can talk business and charge your rates. I accept Check
    Or PayPal, always recommend PayPal for immediate service. If check
    is chosen WAIT until you receive payment and it is cleared
    to commence the work.

    You can then upsell SMS text messaging (the real gold) and any
    other mobile related services that WILL help them, and make
    them look bomb.

    Well that's it for now, I will continue updating
    this thread daily detailing what I do and how I do it.
    I am going to be sending out emails to a bunch of
    restaurants who are missing mega mobile traffic!

    By all means ask questions, share your thoughts and
    let's talk mobile! *any mistakes I'm sorry, quite in a hurry to get to more potential prospects!

    -Saul :)

    [​IMG]-RESERVED for updates

    [​IMG]
     

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  2. rossbytes

    rossbytes Registered Member

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    Interesting, taking selling web design to a new level. Gonna try this out. Do you make the sites yourself or do you outsource?
     
  3. hateandbreak

    hateandbreak Supreme Member

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    Hey Ross, I have purchased a couple from Themeforest, and meetemplates to edit myself and to the clients needs. But I seriously am going to start learning to develop and design my own. And in the future I will very well outsource this.
     
  4. hateandbreak

    hateandbreak Supreme Member

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    Since I can't Update the actual thread, guess I'll have to post here.

    WHAT I AM GOING TO TRY TOMORROW:

    I will be using something called "slydial". I will be calling businesses and leaving a quick voice mail along the lines of: "Hey, how's it going today "business owners first name". I was actually looking around on my phone for some restaurants in "city" to grab some lunch, and I came across yours, however, it wasn't optimized for my mobile phone so it was a little hard to see your menu and to see what all you had on there. So what I did, I actually went ahead and made a mobile site for your restaurant. It looks great and It makes it really really easy for your customers that not only find your site, but to click to call you and your business. So it's alot of really cool stuff that is optimized especially for people on their mobile phones that are looking for restaurants in your area. I also have some shocking statistics from the google keyword tool, you are ranked on the first page while getting 50,000 extra searches per month on your keywords from mobile devices alone. This is untapped traffic, you are losing money, potentially thousands every month from this. So give me a call back, I'd love to talk to you more about it. And like I said, the site is created, it's ready to go. And I'd love to show you what we've done and how great your site looks now, so thanks alot, and we'll be in touch soon, bye" somethin like that ;)

    It's simple and it's not screaming "salesmen". I got the script from a course in the downloads section, and wrote it down, then tailored it to fit my needs. I am going to try this on about 15-25 businesses with my own voice. You are providing nothing but value, you have already built them their mobile website for them (not really) (you'll just use dudamobile when you get contacted back) and especially when you have proof they are losing all the extra traffic via Google keyword tool> all mobile devices.

    I expect to get some sales with this because in the end, it really is going to save them loads of money (50K local mobile searches is a lot), while allowing me to upsell them to the greater SMS text messaging service (monthly fee) for even more money gains and "Top Of Mind" positioning for their business.

    If all goes well I will be using another service which will automate all this voicemail stuff and save me time, while keeping profits very high.

    If your doing mobile don't be shy, let us know how it's going! Thanks
    :)
     
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  5. dknyrob

    dknyrob Guest

    Great thread just subscribe to it.. Just curious what do you put in the video? i know in the wso you mention he just sends the demo site with a paypal link. However, great approach I was also doing this same method in the pass but stop because was getting leads, but building the sites from scratch took some time however, with dudamobile this time around I can get the site back them in 24hrs so lets see how it goes. Also do you have a sample of the video or site you setup to send them to once they show intrest?
     
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    Last edited by a moderator: Jan 22, 2012
  6. jodyberry

    jodyberry Power Member

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    @hateandbreak - Looking forward to more posts from you!

    I like your phone script but for being a "quick voicemail" it's kinda wordy!

    Also, would they think it's weird that you tell them that you go from looking for a place to eat, to building them a demo site. (What a coincidence!!)

    And when you "slydial", do you try to figure their after hours time?

    Thanks - and looking forward to more posts!!
     
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  7. hateandbreak

    hateandbreak Supreme Member

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    dknyrob If they show interest, I will send them a special page I made on my website tailored to that specific set of leads. I call them sets, because it's more convenient when you organize the lead types. And with Dudamobile, it takes your website and transforms it to a Mobile Optimized version in 10-30 seconds. So if the business owner contacted you back same day and requested to see what you've made you can just have a link on your website which will show them what their mobile website looks like.

    *The MOW (Mobile Optimized Website) is what I call the "Jump Into Mobile" for the business, sale of your life. Get this simple sale, and they will be 10 x more easier to sell SMS Text Message Marketing (SMSTMM) to. That's where I charge no less then $197 a month. It could be more but never less because you already saved them money, and still do every month from the MOW. This is where your life changes for better :)

    You can PM me if you want a link to the video, basically it tells them all the cons of not having a Mobile Optimized website and such. Then below that I have the proof, big screenshots of all the traffic their getting via mobile searches, I even encourage them to look it up themselves so they can see. Then at the bottom of that is the call to action, tell them spots are limited, you can't help every business. Then you up sell after you've formed a relationship to the greater monthly mobile services!

    jodyberry

    Thanks. I did realize it might be a little long and well It's really important to them. If they even hear the part where they are losing thousands of potential dollars, every month then they have to feel they need to do something about it, especially when you have already fixed it for them, it's only a matter of putting the redirect script to the mobile website. Dudamobile also gives you analytics on how many click to calls they get, views, and site usage. so providing a monthly Statistics report to them is also another thing you want to do.

    I might shorten the script if I feel it's a bit to long, but in the WSO it seemed shorter in voice then words! "also, would they think it's weird that you tell them that you go from looking for a place to eat, to building them a demo site."

    No! By doing that your getting them to be off guard because they'll think, oh it's one of my customers, yay. AND your bringing up something your "customer" has found that is a huge problem for them (Non Mobile Optimized Website). If you live in the area it's the best thing I think you can say because you don't come rushing in saying "hi I'm (name) with (company name) I was browsing your website today and BLAH BLAH BLAH" they'll turn right off.

    And with slydial, it doesn't really matter because they won't hear their phone ring, it takes you directly to their voice-mail where you can leave the lure. From then on it's to the ones who call you back or email you back! But after hours is something you could do if preferred you want them to hear it the very next mornings it might actually be a good approach and worth trying ;)

    Thanks guys, I'm looking forward to building our future with Mobile!
     
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    Last edited: Jan 23, 2012
  8. jodyberry

    jodyberry Power Member

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    Thanks man!

    Yea, I had a brain fart and realized "slydial" wasn't your slang for calling after hours - it was an actual app!! Duh.

    Could you elaborate on any issues you've had with it? It says the free version has ads. Those ads don't go to the person you're calling, do they? I would assume your voicemail message is all they hear.

    Also, does that work with companies who may have just a regular answering machine hooked to a landline? Or does their phone need to have voicemail from the actual carrier (AT&T, Verizon, etc.)

    Lastly, you mentioned a few times about a WSO you got some ideas from. Do you remember which WSO it was?

    Thanks again...
     
  9. dknyrob

    dknyrob Guest

    I know from the slydial the ads are just for you but when you send to the lead they won't hear it. As its a free version your only limited to about 60 secs i think but you can get the pay version for about less then 5 bucks a month. As far as i know the mobile phone must have some sort of voice mail from what i got from the website. here is the link to the wso he mention.

    Code:
    http://bit.ly/zikwWE
     
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  10. hateandbreak

    hateandbreak Supreme Member

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    Thanks for the link to the WSO I mentioned D. And Jody haha!

    Yes he's right, when you call you have to hear only about 10 seconds of ads BEFORE it actually calls the number. And as with landline voicemail, I believe it will not work. To the voicemail of a U.S. mobile phone user yes. So you will need to use Manta, and whois to find their phone number. You get about 90 seconds in the basic free slydial.

    In the events you can't get their phone number to leave a voice mail, then send out an email and call them in a few days, gives you something to refer to and get past gatekeepers and such. There's really valuable tips in the WSO I downloaded so it's worth your time in gold to check it out.

    Any questions, don't be scared to ask millions :)
     
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  11. jodyberry

    jodyberry Power Member

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    I tried your idea last night with 3 businesses and got back replies from 2 within about 15 minutes! Since I didn't have time to create a video, I substituted a PDF comparison that I sent them.
    Nice part about your method is that they didn't see me as a salesman, but as someone who just wanted to help them. One person said thanks for the info (but no sale). No problem - on to the next!

    Just curious as to what sort of stuff you put in their recommendation? The manta site says it should be something if you know them or have worked with them. So far, I have only added a few comments like I like their logo. Any other ideas to stay within manta's guidelines and make it seem friendly?

    Thanks...
     
  12. hateandbreak

    hateandbreak Supreme Member

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    Thanks Jody, glad to see it can and is working for you too!

    And the recommendation, what I did was something like this: Hi loved your website, very beautiful. My mothers birthday is coming up and I'll be getting a bag for her, from you pretty soon. Thanks!

    Just as long as you can make something up that will make it seem legit, not salesy. Just make sure you sound like a human being who is happy with what THEIR doing! It'll make them feel good and be more responsive, and you have something to refer to if you call, or email them. If you go spamming company pages with nonsense and pitches, they will catch on. Save your pitch for when they'll really want it, when they trust you. But if you keep it pretty and real, you'll be good :)
     
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  13. jodyberry

    jodyberry Power Member

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    I had a question regarding dudamobile sites. In the WSO it mentions selling a DM website to the customer. How is that possible if DM charges a monthly fee and keeps it on their servers?

    I like the fact that I can create one quickly, but how would I sell it outright (as opposed to charging my client a marked-up monthly fee?)

    I can create my own mobile sites with existing templates and keep them on my server, but I'm afraid clients might like the more "pretty" (dudamobile) website.

    Thanks...
     
  14. dknyrob

    dknyrob Guest

    What i'm doing is charging for example around say 380 so then I would pay $80 plus dollars for the yearly hosting, so in there eyes they think they are getting one year free hosting. Then the following year I would charge the hosting for the year again just to cover the duda mobile
     
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  15. dknyrob

    dknyrob Guest

    What i'm doing is charging for example around say 380 so then I would pay $80 plus dollars for the yearly hosting, so in there eyes they think they are getting one year free hosting. Then the following year I would charge the hosting for the year again just to cover the DM . Because you figure if you get them to make the site for you they charge $500 dollars so we are getting done cheaper for them.
     
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  16. jodyberry

    jodyberry Power Member

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    @dknyrob Do you have a lot of dudamobile sites (clients), and if so, do you have any issues with duda hosting all your client's websites (in case duda goes bust and you have to re-do all the websites).

    Thanks...
     
    Last edited: Jan 25, 2012
  17. dknyrob

    dknyrob Guest

    No I don't have many clients as I'm just starting out like yourself. Though before I was going to try this method but started things about the what if and i what if myself to not doing anything. So this time I just doing it and seeing what happen. Though if the company go bust which I don't think so as they are making millions, but I would create them myself but they wont be as good as theirs but I think it would work.




     
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  18. Gallard0

    Gallard0 BANNED BANNED

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    Nice journal man, doing exactly what I'm doing. Just started yesterday, haven't even gotten into slydial yet, just gathered several emails from Manta and already heard back from a few businesses.

    Easy money guys!
     
  19. dknyrob

    dknyrob Guest

    Thanks what I love about the mobile marketing it's gets you into the door for later up sales....
     
  20. jun7762

    jun7762 Newbie

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    This post has come at the right time for me, thanks to the op for sharing, as i have recently tried to set up my mobile business.. i am going to try these methods and will post back results.