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Mobile App Promotion Launch Marketing Strategy?

Discussion in 'Mobile Marketing' started by souleclipse, Jan 13, 2014.

  1. souleclipse

    souleclipse Jr. VIP Jr. VIP Premium Member

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    So basically we got a application we built.
    it's already on google playstore and AppStore.

    Just that we are going to do a launch on it. Any idea how can we do it?
    What i mean is ,

    is there a avenue for us promote our app?
    It's related to self-help niche.

    Regards,
     
  2. Joy_z

    Joy_z Newbie

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    First of all, you should make sure the app icon and interface is attractive enough for potential users. Most time users would glance over apps, and download the one with the most attractive icon. So, first sight of your app is very important.

    On the other hand, ranking is another important factor that influence users' decision of downloads. A higher ranking of your app would definitely attract more potential users to download. Most people think it is waste time to browse too many apps to choose one to download.

    To increase app ranking, get more reviews and ratings would be a great idea. Having more positive reviews or ratings for apps is a kind of promotion strategy, and it works on boosting app ranking in App Store, and then increasing the visibility of apps to attract more potential users.